Airbnb Market Analytics & Investment Insights
Annual Revenue
$42,400
Based on 1093 full time Airbnb rentals
Average Daily Rate
$238
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
7.31%
Occupancy Rate
60%
Yes — operating a short-term rental in Santa Fe, NM can be highly profitable. Santa Fe, NM Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $42,400 and achieving a 60% occupancy rate. With around 1,093 active vacation rentals on the market, Santa Fe, NM offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Santa Fe, NM have depreciated by -0.59% over the last year.
As of November 2025, the Zillow Home Value Index shows a typical home value of $580,317 in Santa Fe, NM.
There are 1,093 active short-term rentals, with an average daily rate of $238, resulting in an approximate annual revenue of $42,400 per property.
From the occupancy rate standpoint and demand data, August, July, and September are the top performing months in Santa Fe. The occupancy rate in August is 70% and average daily rate is $306. The occupancy rate in July is 68% and average daily rate is $316. The occupancy rate in September is 63% and average daily rate is $310.
Santa Fe, NM is considered Investor-Friendly for short-term investments. See Santa Fe, NM Rental Regulations for more information.
Get matched with top Santa Fe, NM realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Santa Fe, NM
$238
Seasonal ADR fluctuations throughout the year in Santa Fe, NM
$310
The Average Daily Rate (ADR) in Santa Fe, NM varies from $269 in low season to $379 during peak months, with an annual average of $310.
Peak ADR: typically in January, February, April, averaging $379 per night.
Shoulder season: ADR around $304 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $269, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Santa Fe, NM
60%
Seasonal occupancy fluctuations throughout the year in Santa Fe, NM
63%
Santa Fe, NM's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 40% in January to 70% in August, with an annual average of 63%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 66%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 43%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 53% with balanced supply and demand.
Revenue trends reflecting occupancy and ADR patterns throughout the year
Revenue per active listing by month in Santa Fe, NM
$5,270
Revenue directly reflects occupancy × ADR patterns:
High season: hosts earn $5,270– $5,771/month.
Shoulder months: typically $4,026/month.
Low months: about $3,496/month, but extended stays often smooth cash flow.
Across 2025, the average annual Airbnb revenue per active listing in Santa Fe, NM was $63,240, supported by an average occupancy of 54% and ADR of $317.
Seasonal performance comparison across occupancy, ADR, and monthly revenue
| Season | Avg. Occupancy | Avg. ADR | Avg. Monthly Revenue |
|---|---|---|---|
| Summer (Jun–Aug) | 66% | $304 | $5,420 |
| Fall (Sep–Nov) | 54% | $295 | $3,873 |
| Winter (Dec–Feb) | 43% | $351 | $4,009 |
| Spring (Mar–May) | 52% | $316 | $4,181 |
Get matched with top Santa Fe, NM lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Active Short-Term Rentals
1,093
Before setting up an Airbnb in Santa Fe, NM, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inSanta Fe, NM, but hosts should understand how local policies may apply to their property.
Overall, Santa Fe, NM's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Santa Fe, NM
Short-term rentals in Santa Fe, NM offer an average gross yield of 7.31%, with a typical property tax of 0.51%—source: SmartAsset Property Tax Calculator.
The median household income in Santa Fe, NM is $78,366.
The occupancy rate for Airbnb rentals in Santa Fe, NM is 60%, which is higher than the average occupancy rate for the United States of 54%.
The most popular type is 1-bedroom with an average daily rate of $179 and an average yearly revenue of $36,206.
Unemployment in Santa Fe, NM is 3.5%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Santa Fe, NM ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Two Casitas leads the market with 93 active listings and maintains an exceptional 4.99 average guest rating.
Kokopelli Property leads the market with 66 active listings and maintains an exceptional 4.66 average guest rating.
All Seasons Resort Lodging leads the market with 65 active listings and maintains an exceptional 4.53 average guest rating.
These top performers serve as benchmarks for what drives success in Santa Fe, NM's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
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Santa Fe, NM is a popular destination for travelers, with Airbnb demand coming from cities like Austin (4.72% of all guests), Denver (4.27% of all guests), and New York (2.61% of all guests).
The average booking lead time for short-term rentals in Santa Fe, NM is 69 days.
The top short-term rental hosts in Santa Fe, NM include Two Casitas, Kokopelli Property and All Seasons Resort Lodging. These hosts have an average rating of 4.99, 4.66 and 4.53 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 4 | 64% | $148 | $34,319 |
| 1 Bedroom | 472 | 55% | $179 | $36,163 |
| 2 Bedroom | 408 | 52% | $289 | $54,947 |
| 3 Bedroom | 211 | 52% | $427 | $80,655 |
| 4 Bedroom | 62 | 52% | $575 | $109,366 |
| 5 Bedroom | 29 | 53% | $836 | $161,755 |
Looking for the most profitable areas to invest in Santa Fe, NM short-term rentals? These neighborhoods stand out for strong returns and steady demand.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Santa Fe, NM's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Santa Fe, NM. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 87507 | 7% | $31,606 | 129 | $456K |
| 2 |
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Santa Fe, NM short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Santa Fe, NM.
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| 3 | 87505 | 6% | $34,217 | 507 | $562K |
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