Monthly Occupancy Rate
Annual avg 52% · peaks at 72% in Aug
72% (Aug)
Summer peak
52%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Fe, NM remains a reliable Airbnb market. The whole-market median is $45,791 in annual revenue at 50% occupancy and a $263 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Santa Fe address against revenue, occupancy, and yield benchmarks.
Santa Fe's ADR rises 34% from Feb ($222) to Jul ($297), but occupancy rises 2.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $307 |
| $53,414 |
3 Bedroom | 249 | 42% | $405 | $61,652 |
4 Bedroom | 83 | 39% | $604 | $86,641 |
5 BedroomRecommended | 35 | 38% | $1026 | $142,074 |
Santa Fe relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Historic Guadalupe | 10% | $54,999 | 53 | $576K |
| 2 | Bellamah | 8% | $32,680 | 3 | $411K |
| 3 | La Nueva Casa Solana | 7% | $41,897 | 16 | $618K |
| 4 | Don Diego | 7% | $42,855 | 48 | $645K |
| 5 | Barrio La Canada | 7% | $31,584 | 3 | $476K |
| 6 | La Madera | 6% | $30,062 | 14 | $489K |
| 7 | Torreon | 6% | $30,148 | 7 | $521K |
| 8 | Arroyo Chamisa | 6% | $33,370 | 23 | $582K |
| 9 | Don Gaspar | 6% | $48,533 | 55 | $847K |
| 10 | San Acacio | 5% | $66,923 | 22 | $1238K |
| 11 | Casa Alegre | 5% | $26,414 | 19 | $508K |
| 12 | Vista Encantada | 5% | $57,991 | 9 | $1283K |
| 13 | Canyon | 4% | $49,265 | 10 | $1198K |
| 14 | San Mateo | 4% | $31,851 | 19 | $787K |
| 15 | Candlelight | 3% | $16,879 | 3 | $502K |
Annual average is 50%, rising to 72% in August and dipping to 30% in February.
August, July, September are peak months, with ADR averaging $238 and occupancy reaching 72% in August.
$587,554, up 0.01% year-over-year.
1 Bedrooms are the most popular property type with 576 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Denver, CO (4.66% of bookings), Austin, TX (3.83% of bookings), Albuquerque, NM (2.98% of bookings).
1,280 active short-term rental listings — split across studio (78), 1 bedroom (576), 2 bedroom (524), 3 bedroom (249), 4 bedroom (83), 5 bedroom (35).
