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Airbnb Market Analytics & Investment Insights
Yes — Las Cruces, NM remains a reliable Airbnb market. The whole-market median is $22,141 in annual revenue at 53% occupancy and a $139 ADR. Review local regulation before purchase — see the rules section below.
New this quarter
Occupancy rose but revenue per listing fell — average daily rates are compressing.
Active Operator Revenue (Q2)
Per active full-time listing, Apr–Jun
Average Occupancy (Q2)
Quarterly average across active listings
Most market reports quote a single average, but in every STR market a wide gap separates full-time professional operators from part-time and underperforming listings. Underwriting against that average understates the upside for operators willing to do the work — and overstates it for everyone else.
Chalet's active-operator benchmark filters out part-time and dormant listings so you can underwrite against what real operators in this market actually earn.
See the revenue lift and occupancy upside of switching a long-term rental to a short-term in Las Cruces.
Score a specific Las Cruces address against revenue, occupancy, and yield benchmarks.
Stack Las Cruces against nearby markets on yield, revenue, and regulation.
Revenue per active listing by month in Las Cruces, NM
$1,966
| Season | Occ. | Revenue |
|---|---|---|
Summer Jun–Aug | 54% | $1,928 |
Spring Mar–May | 55% | $2,002 |
Fall Sep–Nov | 49% | $1,573 |
Winter Dec–Feb | 49% | $1,878 |
Las Cruces's ADR rises 56% from Sep ($103) to May ($161), but occupancy rises 1.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| Bedrooms | Listings | Occupancy | ADR | Annual Revenue |
|---|---|---|---|---|
Studio | 7 | 81% | $90 | $26,455 |
1 Bedroom | 145 | 54% | $98 | $19,278 |
2 Bedroom | 101 | 51% | $147 | $27,271 |
3 BedroomMost common | 176 | 55% | $190 | $37,885 |
4 Bedroom | 55 | 45% | $233 | $38,611 |
5 BedroomRecommended | 4 | 44% | $297 | $47,936 |
Las Cruces home values are roughly flat — acquisition cost is stable for now, so cash-flow modeling should focus on revenue and expenses, not appreciation.
Las Cruces is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Run any Las Cruces address through Chalet's calculator — instant, data-backed estimates of occupancy, nightly rate, and annual revenue, plus cash flow and returns.
Calculate Your Income Potential$22,141
/yr
Projected gross rental income at market occupancy and nightly rate.
Avg daily rate
$139
Occupancy
53%
Gross yield
8%
Calculator unlocks the full per-property deal report.
Yes. Operating a short-term rental in Las Cruces, NM can be highly profitable. Listings see consistent guest demand, with a whole-market median of $22,141 annually at 53% occupancy.
The whole-market median is $22,141 per year. Bedroom count drives the spread: Studios average $26,455, 1 Bedrooms average $19,278, 2 Bedrooms average $27,271.
Annual average is 53%, rising to 61% in March and dipping to 40% in September.
March, July, April are peak months, with ADR averaging $125 and occupancy reaching 61% in March.
$290,837, down 0.27% year-over-year.
3 Bedrooms are the most popular property type with 176 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Albuquerque, NM (10.08% of bookings), Las Cruces, NM (5.21% of bookings), El Paso, TX (2.83% of bookings).
283 active short-term rental listings — split across studio (7), 1 bedroom (145), 2 bedroom (101), 3 bedroom (176), 4 bedroom (55), 5 bedroom (4).
Go Deeper
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.