Monthly Occupancy Rate
Annual avg 52% · peaks at 67% in Jan
67% (Jan)
Summer peak
52%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Las Cruces, NM remains a reliable Airbnb market. Active full-time operators average $22,650 in annual revenue at 52% occupancy and a $131 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Las Cruces address against revenue, occupancy, and yield benchmarks.
Las Cruces's ADR rises 56% from Sep ($103) to May ($161), but occupancy rises 1.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 176 | 56% | $187 | $38,161 |
4 Bedroom | 55 | 45% | $232 | $37,819 |
5 BedroomRecommended | 4 | 46% | $273 | $45,977 |
Las Cruces is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 52%, rising to 67% in January and dipping to 40% in September.
January, March, April are peak months, with ADR averaging $114 and occupancy reaching 67% in January.
$290,837, down 0.27% year-over-year.
3 Bedrooms are the most popular property type with 176 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Albuquerque, NM (10.08% of bookings), Las Cruces, NM (5.21% of bookings), El Paso, TX (2.83% of bookings).
254 active short-term rental listings — split across studio (7), 1 bedroom (145), 2 bedroom (100), 3 bedroom (176), 4 bedroom (55), 5 bedroom (4).