Monthly Occupancy Rate
Annual avg 52% · peaks at 59% in Jul
59% (Jul)
Summer peak
52%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Las Cruces, NM remains a reliable Airbnb market. The whole-market median is $22,141 in annual revenue at 53% occupancy and a $139 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Las Cruces address against revenue, occupancy, and yield benchmarks.
Las Cruces's ADR rises 56% from Sep ($103) to May ($161), but occupancy rises 1.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 176 | 55% | $190 | $37,885 |
4 Bedroom | 55 | 45% | $233 | $38,611 |
5 BedroomRecommended | 4 | 44% | $297 | $47,936 |
Las Cruces is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 53%, rising to 61% in March and dipping to 40% in September.
March, July, April are peak months, with ADR averaging $125 and occupancy reaching 61% in March.
$290,837, down 0.27% year-over-year.
3 Bedrooms are the most popular property type with 176 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Albuquerque, NM (10.08% of bookings), Las Cruces, NM (5.21% of bookings), El Paso, TX (2.83% of bookings).
283 active short-term rental listings — split across studio (7), 1 bedroom (145), 2 bedroom (101), 3 bedroom (176), 4 bedroom (55), 5 bedroom (4).
