Airbnb Market Analytics & Investment Insights
Annual Revenue
$30,988
Based on 549 full time Airbnb rentals
Average Daily Rate
$475
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
7.07%
Occupancy Rate
47%
Yes — operating a short-term rental in Taos, NM can be highly profitable. Taos, NM Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $30,988 and achieving a 47% occupancy rate. With around 549 active vacation rentals on the market, Taos, NM offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Taos, NM have depreciated by -7.52% over the last year.
As of September 2025, the Zillow Home Value Index shows a typical home value of $438,386 in Taos, NM.
There are 549 active short-term rentals, with an average daily rate of $475, resulting in an approximate annual revenue of $30,988 per property.
From the occupancy rate standpoint and demand data, March, April, and December are the top performing months in Taos. The occupancy rate in March is 64% and average daily rate is $387. The occupancy rate in April is 58% and average daily rate is $438. The occupancy rate in December is 58% and average daily rate is $390.
Taos, NM is considered Investor-Friendly for short-term investments. See Taos, NM Rental Regulations for more information.
Get matched with top Taos, NM realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Taos, NM
$475
Seasonal ADR fluctuations throughout the year in Taos, NM
$438
The Average Daily Rate (ADR) in Taos, NM varies from $190 in low season to $785 during peak months, with an annual average of $438.
Peak ADR: typically in January, averaging $785 per night.
Shoulder season: ADR around $365 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $190, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Taos, NM
47%
Seasonal occupancy fluctuations throughout the year in Taos, NM
58%
Taos, NM's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 36% in May to 64% in March, with an annual average of 58%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 47%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 53%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 53% with balanced supply and demand.
Get matched with top Taos, NM lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Active Short-Term Rentals
549
Before setting up an Airbnb in Taos, NM, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inTaos, NM, but hosts should understand how local policies may apply to their property.
Overall, Taos, NM's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Taos, NM
Short-term rentals in Taos, NM offer an average gross yield of 7.07%, with a typical property tax of 0.40%—source: SmartAsset Property Tax Calculator.
The median household income in Taos, NM is $53,935.
The occupancy rate for Airbnb rentals in Taos, NM is 47%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 1-bedroom with an average daily rate of $490 and an average yearly revenue of $94,879.
Unemployment in Taos, NM is 4.8%, which is higher than the U.S. average of 4.1%.
Discover the leading hosts in Taos, NM ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Jan leads the market with 19 active listings and maintains an exceptional 4.83 average guest rating.
Live Suite leads the market with 14 active listings and maintains an exceptional 5.00 average guest rating.
Michael leads the market with 13 active listings and maintains an exceptional 4.95 average guest rating.
These top performers serve as benchmarks for what drives success in Taos, NM's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Taos, NM Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Taos, NM is a popular destination for travelers, with Airbnb demand coming from cities like Denver (7.14% of all guests), Albuquerque (6.09% of all guests), and Austin (4.47% of all guests).
The average booking lead time for short-term rentals in Taos, NM is 60 days.
The top short-term rental hosts in Taos, NM include Jan, Live Suite and Michael. These hosts have an average rating of 4.83, 5.00 and 4.95 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 13 | 55% | $497.17 | $99,807 |
| 1 Bedroom | 235 | 53% | $490.46 | $94,879 |
| 2 Bedroom | 131 | 54% | $437.39 | $86,210 |
| 3 Bedroom | 78 | 48% | $424.08 | $74,299 |
| 4 Bedroom | 15 | 42% | $537.59 | $82,413 |
| 5 Bedroom | 7 | 44% | $1178.5 | $189,267 |
Thinking about investing in a Taos, NM short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Taos, NM.
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