Taos Airbnb Rental Market Data, Revenue and Occupancy Rates 2026

All Real Estate Services are offered through Chalet Realty (DBA of Mahalla Realty LLC).

Texas Real Estate Commission Consumer Protection Notice Texas Real Estate Commission Information About Brokerage Services TREC Disclaimer

Chalet (“GetChalet Inc.”) provides general educational content and tools for real-estate investors. Chalet is not a law firm, CPA firm, or investment adviser, and does not provide tax, legal, or accounting advice. Nothing on this site creates a CPA-client, attorney-client, or fiduciary relationship. Tax laws change, and state rules may differ from federal rules (e.g., California decouples from federal bonus depreciation). Always consult your own qualified tax and legal professionals about your specific situation.

The term 'Airbnb' is used on our site in a colloquial sense, akin to saying 'I am going to Airbnb it.' This usage is intended to refer broadly to the concept of short-term rentals and not specifically to the Airbnb platform or services. Airbnb, Inc. is not affiliated with Chalet, nor does it endorse or sponsor our services. We use the term in this generalized manner to easily convey the idea of participating in short-term rental activities, recognizing 'Airbnb' as a term familiar to many in this context.

Affiliate & Referral Disclosure. Chalet may receive referral fees or other consideration when you engage with featured agents, lenders, cost-seg providers, or other partners referenced on this site. These relationships may influence which partners we present. We follow the FTC Endorsement Guides and aim to disclose material connections clearly and conspicuously.

Chalet (DBA of GetChalet Inc.) is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Airbnb, Airbnb.com, or any of its subsidiaries or its affiliates. The official Airbnb website can be found at http://www.airbnb.com. The name "Airbnb" as well as related names, marks, emblems and images are registered trademarks of Airbnb, Inc.

Taos Airbnb Rental Market Data, Revenue and Occupancy Rates 2026

Is Taos, NM a good Airbnb market in 2026?

Yes, with caveats: Active full-time Airbnb operators in Taos, NM average $36,655 in annual revenue, with 43% median occupancy and a $219 ADR (Chalet data). The market is moderately regulated, with active enforcement and annual permit renewal required.

Top-quartile operators see upside to $50,555. The headline median revenue ($41,965) is inflated by part-time listings and does not reflect the active operator benchmark. Regulatory compliance and seasonality are key. For full details, see [Taos STR regulations](/rental-regulations/taos-nm).

Operator Revenue (full-time active)

$36,655/yr

vs. headline average of $41,965 · 107 active listings

Average Daily Rate

$219

Gross Yield

Ranked #215 in the US

Occupancy Rate

43%

New this quarter

Q2 2026 Market Momentum

Revenue and occupancy both declined YoY — operators are seeing softer demand.

Active Operator Revenue (Q2)

$8,858$8,9911.5%

Per active full-time listing, Apr–Jun

Average Occupancy (Q2)

42.2%43.1%0.8%

Investment thesis

Why invest in Taos, NM Airbnb rentals?

Taos, New Mexico, sits at the intersection of high-desert art colony and mountain retreat, but for short-term rental investors, its defining feature is a tightly regulated, supply-constrained market with outsized revenue potential for active operators. Chalet data shows that active full-time hosts in Taos average $36,655 in annual Airbnb revenue across 195 listings—a figure that reflects the real earnings power of committed operators, even as the broader whole-market median ($41,965) is inflated by a surge of part-time and casual inventory. Occupancy for the median listing lands at 43%, with an ADR of $219 and a median gross yield of 9.3% on a $450,243 median home value. Nationally, Taos ranks #231 for STR revenue, but its seasonality is pronounced: July peaks at $3,849 in monthly revenue (70% occupancy), while January troughs at $2,131 (34% occupancy), underscoring the necessity of strong off-season strategy.

Within Taos, the 87571 zip code is the undisputed core, representing 278 listings and a median annual revenue of $41,965. This cluster delivers an 9.3% yield on a $423,281 median home value, with ADR and occupancy mirroring the market-wide averages. Investors working with a Chalet agent can expect the majority of viable inventory—and competition—to be concentrated here, with performance tightly linked to local permit availability and enforcement. For bedroom segmentation, the 1BR segment dominates supply (176 listings, 51%) and posts $25,917 in annual revenue at a $185 ADR and 49% occupancy, making it the workhorse product for Taos. Studios (0BR) are also material, with 52 listings averaging $26,827 in revenue and a $213 ADR, though occupancy lags slightly at 41%. Larger 3BR homes (37 listings) outperform on revenue ($31,057) and command a $327 ADR, but their 42% occupancy and higher price point may limit their appeal to a narrower guest cohort.

The Taos investor case is fundamentally about operational discipline and market access. Demand is overwhelmingly regional, with Denver (7.9% of reviews), Albuquerque (7.3%), and Austin (3.7%) leading guest origin. International guests are negligible (1.3%), and average booking lead times (40 days) and stays (4.3 nights) point to a mix of advance planners and extended leisure travelers. The market is fragmented—167 hosts, 86 superhosts, and the top 10 operators controlling just under a third of listings—so scale is possible but not guaranteed. Investors leveraging the Chalet ROI calculator will find that returns hinge on securing a permit and optimizing for peak summer demand, while smoothing the pronounced winter trough.

Risks are concentrated and non-trivial. Year-over-year, Taos saw a 22.4% surge in listing supply, the most material movement in the market, with revenue per listing up 15.7%, occupancy up 5.0%, and ADR up 4.4%. However, home values declined 2.6% over the same period, and the January trough (34% occupancy) remains a drag on annualized returns. Regulatory risk is real: Taos enforces a strict 120-unit permit cap, with non-transferable licenses, annual renewal, and active enforcement—investors face moderate regulatory risk and a high total tax burden. For a full compliance picture, see Taos STR regulations.

Taos rewards disciplined, full-time operators who can secure a scarce permit and navigate pronounced seasonality, but the market’s expanding supply and active regulatory enforcement mean only the most operationally focused investors will capture outsized returns.

Chalet exclusive

The market average hides a two-tier reality

Most market reports quote a single average, but in every STR market a wide gap separates full-time professional operators from part-time and underperforming listings. Underwriting against that average understates the upside for operators willing to do the work — and overstates it for everyone else.

Chalet's active-operator benchmark filters out part-time and dormant listings so you can underwrite against what real operators in this market actually earn.

Top Quartile Operators$50,555

Top 25% of 88 listings

Active Operator Average$36,655

← This is your real underwriting benchmark

All-Listings Average$25,739

What typical market reports quote — every listing, incl. part-time

Where are you in your STR journey?

Three ways investors typically use this page. Pick the one that matches you.

Highest ROI segment

I'm converting an LTR to STR

See the revenue lift and occupancy upside of switching a long-term rental to a short-term in Taos.

Run LTR → STR comparison

Monthly Revenue & Seasonality

Revenue per active listing in Taos, NM, by month. Demand peaks Sep–Nov.

Monthly Revenue Trend

Revenue per active listing by month in Taos, NM

$3,163

Season	Occ.	Revenue
Summer Jun–Aug	59%	$3,711
Spring Mar–May	42%	$3,014
Fall Sep–Nov	54%	$3,935
Winter Dec–Feb	37%	$2,768

Monthly Occupancy & Daily Rates

How occupancy and ADR move through the year — peak, shoulder, and low season patterns.

Monthly Occupancy Rate

Annual avg 46% · peaks at 70% in Jul

70% (Jul)

Summer peak

46%

Annual avg

Revenue by Bedroom Count

Annual revenue, occupancy, and ADR by bedroom configuration — Taos runs mostly 1 Bedrooms, but 3 Bedrooms deliver the highest annual revenue.

Bedrooms	Listings	Occupancy	ADR	Annual Revenue
Studio	52	40%	$213	$30,793
1 BedroomMost common	175	50%	$185	$33,461
2 Bedroom	75	39%

Home Values & Guest Demand

Median home-value trend and where Taos guests travel from.

Median Home Value

$450,243▼ 0.87% YoY

Source: Zillow ZHVI

Peak: $492,425 in Jun 2024

Taos home values are roughly flat — acquisition cost is stable for now, so cash-flow modeling should focus on revenue and expenses, not appreciation.

Where Guests Come From

Top origin cities · Taos

Best Zipcodes for Airbnb in Taos (2026)

Top-performing zipcodes ranked by gross yield. Click any zipcode for full analytics.

87571

Annual Rev

$41,965

Yield

Listings

417

Step 1: Find your Taos team

Match with Taos's top STR-specialist agents

Get matched with Taos, NM realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid. We've vetted them all.

No fees · Average match in 5 minutes

278

Active STRs tracked in Taos

$450K

Median home value

Step 2: Line up financing

Match with STR-specialist lenders

Conventional lenders often won't underwrite STR income. We connect you with lenders who use DSCR, projected revenue, and Airbnb-specific underwriting.

Compliance & Rules

Airbnb Rules & Regulations in Taos, NM

Before setting up an Airbnb in Taos, review the local STR regulations and confirm any HOA restrictions on your specific property.

Full Taos STR regulation guide

Are Airbnbs legal in Taos, New Mexico?

Yes, Airbnbs are legal in Taos but require a permit and are subject to zoning, occupancy, and licensing restrictions.

Do I need a license to operate an Airbnb in Taos?

No, a separate business license is not required; the STR permit includes the business license.

Step 3: Stress-test the deal

Calculate your Airbnb income potential in Taos, NM

Run any Taos address through Chalet's calculator — instant, data-backed estimates of occupancy, nightly rate, and annual revenue, plus cash flow and returns.

Calculate Your Income Potential

Taos market average

$41,965

/yr

Projected gross rental income at market occupancy and nightly rate.

Avg daily rate

$219

Occupancy

43%

Gross yield

Calculator unlocks the full per-property deal report.

Frequently Asked Questions

Direct answers to the questions investors ask most about this market.

Is Airbnb profitable in Taos, NM?

Yes. Operating a short-term rental in Taos, NM can be highly profitable. Listings see consistent guest demand, with hosts earning an average of $41,965 annually at 43% occupancy.

How much can you make on Airbnb in Taos, NM?

Hosts average $41,965 per year. Bedroom count drives the spread: Studios average $30,793, 1 Bedrooms average $33,461, 2 Bedrooms average $31,161.

What is the average occupancy rate in Taos, NM?

Trust & Sources

How we build this report

Data sources

Proprietary Chalet STR performance data (278 active listings tracked daily)
Local Chalet market-partner verification
City permit records and public county data

Methodology notes

Active operator = listing with sustained availability and booking activity over the trailing 12 months
Revenue figures are gross of platform fees, before operating expenses and taxes
Updated monthly · last refresh July 2026

Explore Other Markets in this State

Discover other high-performing Airbnb markets in the same state as Taos, NM

Red River, NM

19%

Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.

TOOLS & CALCULATORS

LEARNING & RESOURCES

SERVICES & PARTNERS

MARKET INSIGHTS

Taos, NM