Monthly Occupancy Rate
Annual avg 45% · peaks at 67% in Sep
67% (Sep)
Summer peak
45%
Annual avg
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Quarterly average across active listings
Score a specific Taos address against revenue, occupancy, and yield benchmarks.
Taos's ADR rises 24% from Jan ($198) to Jul ($246), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $248 |
| $33,486 |
3 BedroomRecommended | 45 | 42% | $369 | $56,291 |
4 Bedroom | 8 | 29% | $408 | $42,549 |
5 Bedroom | 5 | 4% | $1136 | $16,586 |
Taos is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 40%, rising to 70% in July and dipping to 33% in April.
July, September, August are peak months, with ADR averaging $219 and occupancy reaching 70% in July.
$447,021, down 0.81% year-over-year.
1 Bedrooms are the most popular property type with 208 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Denver, CO (7.76% of bookings), Albuquerque, NM (7.42% of bookings), Austin, TX (3.85% of bookings).
312 active short-term rental listings — split across studio (58), 1 bedroom (208), 2 bedroom (94), 3 bedroom (45), 4 bedroom (8), 5 bedroom (5).
