Monthly Occupancy Rate
Annual avg 48% · peaks at 70% in Jul
70% (Jul)
Summer peak
48%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, with caveats. Taos, NM posts a whole-market median annual revenue of $40,929, with median occupancy at 43% and ADR at $220 (Chalet data). However, strict permit caps and active enforcement create a high regulatory barrier, limiting new entry.
Top-quartile operators can achieve up to $51,696 in annual revenue. Investors must navigate these constraints and monitor ADR, which shifted +1100.0% year-over-year. For compliance details, see [Taos STR regulations](/rental-regulations/taos-nm).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Taos address against revenue, occupancy, and yield benchmarks.
Taos's ADR rises 21% from Oct ($198) to Dec ($240), but occupancy rises 2.1× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $245 |
| $34,305 |
3 BedroomRecommended | 37 | 41% | $313 | $46,811 |
4 Bedroom | 3 | 32% | $369 | $42,786 |
5 Bedroom | 3 | 9% | $1190 | $39,540 |
Taos is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 43%, rising to 70% in July and dipping to 33% in April.
July, September, August are peak months, with ADR averaging $219 and occupancy reaching 70% in July.
$450,243, down 0.87% year-over-year.
1 Bedrooms are the most popular property type with 176 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Denver, CO (7.92% of bookings), Albuquerque, NM (7.28% of bookings), Austin, TX (3.66% of bookings).
291 active short-term rental listings — split across studio (52), 1 bedroom (176), 2 bedroom (77), 3 bedroom (37), 4 bedroom (3), 5 bedroom (3).
