Monthly Occupancy Rate
Annual avg 53% · peaks at 79% in Aug
79% (Aug)
Summer peak
53%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Red River, NM remains a reliable Airbnb market. The whole-market median is $80,717 in annual revenue at 48% occupancy and a $368 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Red River address against revenue, occupancy, and yield benchmarks.
Red River's ADR rises 33% from Aug ($292) to Jan ($388), but occupancy rises 2.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $329 |
| $59,423 |
3 Bedroom | 92 | 43% | $461 | $72,577 |
4 Bedroom | 34 | 45% | $530 | $86,784 |
5 BedroomRecommended | 7 | 38% | $841 | $117,452 |
Red River is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 48%, rising to 85% in March and dipping to 33% in April.
March, August, July are peak months, with ADR averaging $269 and occupancy reaching 85% in March.
$416,852, down 1.00% year-over-year.
2 Bedrooms are the most popular property type with 155 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Albuquerque, NM (8.46% of bookings), Amarillo, TX (7.03% of bookings), Oklahoma City, OK (3.06% of bookings).
239 active short-term rental listings — split across studio (8), 1 bedroom (55), 2 bedroom (155), 3 bedroom (92), 4 bedroom (34), 5 bedroom (7).
