Monthly Occupancy Rate
Annual avg 50% · peaks at 67% in Aug
67% (Aug)
Summer peak
50%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Knoxville, TN remains a reliable Airbnb market. The whole-market median is $28,842 in annual revenue at 47% occupancy and a $182 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Knoxville address against revenue, occupancy, and yield benchmarks.
Knoxville's ADR rises 45% from Jul ($140) to Feb ($203), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $191 |
| $34,504 |
3 Bedroom | 171 | 49% | $235 | $42,457 |
4 Bedroom | 67 | 47% | $366 | $62,159 |
5 BedroomRecommended | 20 | 43% | $458 | $71,507 |
Knoxville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Park City | 24% | $46,127 | 4 | $195K |
| 2 | Oakwood | 15% | $37,673 | 17 | $246K |
| 3 | Parkridge | 15% | $40,797 | 13 | $271K |
| 4 | South Knoxville | 13% | $34,902 | 50 | $270K |
| 5 | Old Sevier | 12% | $38,283 | 11 | $323K |
| 6 | Mechanicsville | 12% | $25,729 | 5 | $222K |
| 7 | Old North Knoxville | 8% | $29,200 | 10 | $348K |
| 8 | Belle Morris | 8% | $18,474 | 4 | $223K |
| 9 | Beaumont | 8% | $13,864 | 6 | $180K |
| 10 | Mornngside | 6% | $12,112 | 5 | $199K |
| 11 | Old City | 5% | $26,660 | 5 | $550K |
| 12 | Downtown Knoxville | 4% | $29,721 | 22 | $699K |
| 13 | Fourth And Gill | 4% | $21,838 | 6 | $517K |
| 14 | Fort Sanders | 3% | $15,441 | 11 | $489K |
Annual average is 47%, rising to 67% in August and dipping to 31% in February.
August, July, March are peak months, with ADR averaging $153 and occupancy reaching 67% in August.
$374,802, up 0.90% year-over-year.
1 Bedrooms are the most popular property type with 283 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Knoxville, TN (5.23% of bookings), Nashville, TN (4.20% of bookings), Atlanta, GA (2.24% of bookings).
651 active short-term rental listings — split across studio (16), 1 bedroom (283), 2 bedroom (221), 3 bedroom (171), 4 bedroom (67), 5 bedroom (20).
