Monthly Occupancy Rate
Annual avg 44% · peaks at 62% in Oct
62% (Oct)
Summer peak
44%
Annual avg
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Quarterly average across active listings
Score a specific Blue Ridge address against revenue, occupancy, and yield benchmarks.
Blue Ridge's ADR rises 36% from Sep ($269) to Dec ($365), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 638 | 40% | $341 | $49,348 |
4 Bedroom | 350 | 33% | $470 | $57,377 |
5 BedroomRecommended | 123 | 33% | $587 | $71,608 |
Blue Ridge relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 39%, rising to 62% in October and dipping to 31% in January.
October, July, July are peak months, with ADR averaging $321 and occupancy reaching 62% in October.
$521,038, down 0.30% year-over-year.
3 Bedrooms are the most popular property type with 638 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Atlanta, GA (13.33% of bookings), Tampa, FL (2.02% of bookings), Marietta, GA (1.78% of bookings).
908 active short-term rental listings — split across studio (12), 1 bedroom (124), 2 bedroom (383), 3 bedroom (638), 4 bedroom (350), 5 bedroom (123).
