Airbnb Market Analytics & Investment Insights
Annual Revenue
$41,966
Based on 4366 full time Airbnb rentals
Average Daily Rate
$279
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
5.45%
Occupancy Rate
50%
Yes — operating a short-term rental in Hilton Head Island, SC can be highly profitable. Hilton Head Island, SC Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $41,966 and achieving a 50% occupancy rate. With around 4,366 active vacation rentals on the market, Hilton Head Island, SC offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Hilton Head Island, SC have appreciated by 0.82% over the last year.
As of November 2025, the Zillow Home Value Index shows a typical home value of $769,346 in Hilton Head Island, SC.
There are 4,366 active short-term rentals, with an average daily rate of $279, resulting in an approximate annual revenue of $41,966 per property.
From the occupancy rate standpoint and demand data, July, June, and August are the top performing months in Hilton Head Island. The occupancy rate in July is 72% and average daily rate is $453. The occupancy rate in June is 66% and average daily rate is $381. The occupancy rate in August is 62% and average daily rate is $425.
Hilton Head Island, SC is considered Investor-Friendly for short-term investments. See Hilton Head Island, SC Rental Regulations for more information.
Get matched with top Hilton Head Island, SC realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Hilton Head Island, SC
$279
Seasonal ADR fluctuations throughout the year in Hilton Head Island, SC
$401
The Average Daily Rate (ADR) in Hilton Head Island, SC varies from $310 in low season to $459 during peak months, with an annual average of $401.
Peak ADR: typically in January, February, April, July, August, averaging $459 per night.
Shoulder season: ADR around $381 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $310, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Hilton Head Island, SC
50%
Seasonal occupancy fluctuations throughout the year in Hilton Head Island, SC
49%
Hilton Head Island, SC's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 24% in January to 72% in July, with an annual average of 49%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 67%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 26%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 45% with balanced supply and demand.
Revenue trends reflecting occupancy and ADR patterns throughout the year
Revenue per active listing by month in Hilton Head Island, SC
$4,877
Revenue directly reflects occupancy × ADR patterns:
High season: hosts earn $7,620– $7,620/month.
Shoulder months: typically $4,361/month.
Low months: about $3,704/month, but extended stays often smooth cash flow.
Across 2025, the average annual Airbnb revenue per active listing in Hilton Head Island, SC was $58,524, supported by an average occupancy of 46% and ADR of $399.
Seasonal performance comparison across occupancy, ADR, and monthly revenue
| Season | Avg. Occupancy | Avg. ADR | Avg. Monthly Revenue |
|---|---|---|---|
| Summer (Jun–Aug) | 67% | $420 | $6,668 |
| Fall (Sep–Nov) | 40% | $347 | $3,824 |
| Winter (Dec–Feb) | 26% | $424 | $2,911 |
| Spring (Mar–May) | 50% | $404 | $4,377 |
Get matched with top Hilton Head Island, SC lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Active Short-Term Rentals
4,366
Before setting up an Airbnb in Hilton Head Island, SC, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inHilton Head Island, SC, but hosts should understand how local policies may apply to their property.
Overall, Hilton Head Island, SC's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Hilton Head Island, SC
Short-term rentals in Hilton Head Island, SC offer an average gross yield of 5.45%, with a typical property tax of 0.51%—source: SmartAsset Property Tax Calculator.
The median household income in Hilton Head Island, SC is $82,199.
The occupancy rate for Airbnb rentals in Hilton Head Island, SC is 50%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 2-bedroom with an average daily rate of $259 and an average yearly revenue of $41,675.
Unemployment in Hilton Head Island, SC is 3.3%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Hilton Head Island, SC ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Jaclyn leads the market with 359 active listings and maintains an exceptional 4.68 average guest rating.
Michael leads the market with 220 active listings and maintains an exceptional 4.64 average guest rating.
Host2coast leads the market with 190 active listings and maintains an exceptional 4.88 average guest rating.
These top performers serve as benchmarks for what drives success in Hilton Head Island, SC's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Hilton Head Island, SC Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Hilton Head Island, SC is a popular destination for travelers, with Airbnb demand coming from cities like Atlanta (3.92% of all guests), Charlotte (3.64% of all guests), and Greenville (1.32% of all guests).
The average booking lead time for short-term rentals in Hilton Head Island, SC is 85 days.
The top short-term rental hosts in Hilton Head Island, SC include Jaclyn, Michael and Host2coast. These hosts have an average rating of 4.68, 4.64 and 4.88 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 8 | 54% | $490 | $96,025 |
| 1 Bedroom | 747 | 49% | $223 | $40,136 |
| 2 Bedroom | 2028 | 44% | $259 | $41,671 |
| 3 Bedroom | 799 | 44% | $365 | $59,112 |
| 4 Bedroom | 319 | 46% | $602 | $101,757 |
| 5 Bedroom | 165 | 42% | $885 | $136,672 |
Looking for the most profitable areas to invest in Hilton Head Island, SC short-term rentals? These neighborhoods stand out for strong returns and steady demand.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Hilton Head Island, SC's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Hilton Head Island, SC. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 29926 | 5% | $39,298 | 300 | $751K |
| 2 | 29928 | 5% | $38,992 | 6,164 | $751K |
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Hilton Head Island, SC short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Hilton Head Island, SC.
Calculate Your Income PotentialDiscover other high-performing Airbnb markets in the same state as Hilton Head Island, SC