Monthly Occupancy Rate
Annual avg 33% · peaks at 62% in Jul
62% (Jul)
Summer peak
33%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Williamsburg, VA remains a reliable Airbnb market. The whole-market median is $38,292 in annual revenue at 32% occupancy and a $238 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Williamsburg address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 41% |
| $216 |
| $32,211 |
3 Bedroom | 259 | 52% | $281 | $52,905 |
4 Bedroom | 156 | 43% | $394 | $62,526 |
5 BedroomRecommended | 5 | 68% | $626 | $156,218 |
Williamsburg is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 32%, rising to 62% in July and dipping to 0% in January.
July, August, June are peak months, with ADR averaging $250 and occupancy reaching 62% in July.
$473,283, up 1.02% year-over-year.
2 Bedrooms are the most popular property type with 650 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Washington, DC (2.41% of bookings), Raleigh, NC (2.00% of bookings), Richmond, VA (1.80% of bookings).
856 active short-term rental listings — split across studio (38), 1 bedroom (513), 2 bedroom (650), 3 bedroom (259), 4 bedroom (156), 5 bedroom (5).
