Monthly Occupancy Rate
Annual avg 33% · peaks at 59% in Aug
59% (Aug)
Summer peak
33%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Williamsburg, VA remains a reliable Airbnb market. Active full-time operators average $40,143 in annual revenue at 34% occupancy and a $234 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Williamsburg address against revenue, occupancy, and yield benchmarks.
Williamsburg's ADR rises 68% from Feb ($153) to Jun ($257), but occupancy rises 18.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $189 |
| $22,179 |
3 Bedroom | 204 | 40% | $263 | $38,568 |
4 Bedroom | 99 | 36% | $392 | $51,793 |
5 BedroomRecommended | 3 | 53% | $699 | $136,494 |
Williamsburg is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 34%, rising to 59% in August and dipping to 3% in January.
August, June, July are peak months, with ADR averaging $244 and occupancy reaching 59% in August.
$470,861, up 0.66% year-over-year.
2 Bedrooms are the most popular property type with 485 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Washington, DC (2.44% of bookings), Raleigh, NC (2.03% of bookings), Virginia Beach, VA (1.74% of bookings).
683 active short-term rental listings — split across studio (25), 1 bedroom (383), 2 bedroom (485), 3 bedroom (204), 4 bedroom (99), 5 bedroom (3).