Monthly Occupancy Rate
Annual avg 58% · peaks at 80% in Jul
80% (Jul)
Summer peak
58%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, Norfolk, VA is a good Airbnb market in 2026. Chalet data shows a whole-market median annual revenue of $33,844, with median occupancy at 61% and ADR at $160. The city maintains a stable but layered regulatory environment, including a 15% tax, per-bedroom nightly fee, and annual renewals.
Top-quartile operators can reach $50,753. Notably, listing supply moved +32.2% year-over-year, outpacing revenue and ADR gains. For compliance details, see [Norfolk STR regulations](/rental-regulations/norfolk-va).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Norfolk address against revenue, occupancy, and yield benchmarks.
Norfolk's ADR rises 79% from Oct ($126) to Feb ($225), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $147 |
| $31,299 |
3 Bedroom | 168 | 52% | $274 | $52,448 |
4 Bedroom | 80 | 49% | $415 | $74,115 |
5 BedroomRecommended | 14 | 48% | $484 | $85,070 |
Norfolk is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Pamlico | 18% | $54,642 | 10 | $298K |
| 2 | Park Place | 16% | $46,656 | 13 | $288K |
| 3 | West Ocean View | 16% | $46,841 | 21 | $298K |
| 4 | Willoughby | 14% | $44,471 | 116 | $317K |
| 5 | Berkley | 14% | $34,586 | 5 | $253K |
| 6 | Naval Base | 13% | $39,859 | 3 | $317K |
| 7 | Northside | 12% | $39,237 | 9 | $315K |
| 8 | Sewells Gardens | 12% | $32,950 | 3 | $282K |
| 9 | Snug Harbor | 11% | $36,054 | 9 | $319K |
| 10 | Oceanview | 11% | $39,620 | 48 | $358K |
| 11 | Colonial Place | 11% | $40,263 | 8 | $380K |
| 12 | Cape View | 10% | $35,647 | 38 | $358K |
| 13 | Downtown | 9% | $36,162 | 22 | $410K |
| 14 | Willow Terrace | 9% | $27,521 | 18 | $319K |
| 15 | Roosevelt Gardens | 8% | $25,314 | 6 | $306K |
| 16 | Ingleside | 8% | $25,065 | 2 | $303K |
| 17 | Oceanair | 8% | $25,858 | 8 | $315K |
| 18 | Sussex | 8% | $26,048 | 7 | $321K |
| 19 | West Ghent | 8% | $39,135 | 6 | $484K |
| 20 | Shore Drive | 8% | $40,638 | 54 | $540K |
| 21 | Glenwood Park | 7% | $16,972 | 3 | $232K |
| 22 | Bel Aire | 7% | $21,851 | 4 | $306K |
| 23 | Norview | 7% | $18,705 | 3 | $266K |
| 24 | Pretty Lake | 7% | $37,714 | 93 | $540K |
| 25 | Pinewell | 7% | $28,638 | 1 | $411K |
| 26 | Suburban | 7% | $25,877 | 4 | $372K |
| 27 | Estabrook | 7% | $18,512 | 4 | $279K |
| 28 | Layfayette | 5% | $13,971 | 4 | $257K |
| 29 | North Chesapeake Blvd | 5% | $15,681 | 13 | $300K |
| 30 | Azalea | 5% | $16,233 | 3 | $317K |
| 31 | Huntersville | 5% | $12,051 | 5 | $240K |
| 32 | Ghent | 5% | $18,815 | 16 | $388K |
| 33 | Norvella | 4% | $10,717 | 2 | $276K |
| 34 | River Oaks | 3% | $9,244 | 6 | $267K |
| 35 | Titustown | 3% | $10,080 | 3 | $302K |
| 36 | Ballentine Park | 3% | $6,913 | 5 | $266K |
| 37 | Medical Center | 2% | $9,473 | 4 | $388K |
| 38 | Edgewater Larchmont | 2% | $10,108 | 3 | $506K |
| 39 | Campostella | 2% | $4,941 | 3 | $259K |
| 40 | Liberty Roberts Park | 2% | $5,481 | 2 | $292K |
Annual average is 61%, rising to 80% in July and dipping to 43% in February.
July, August, July are peak months, with ADR averaging $174 and occupancy reaching 80% in July.
$312,659, up 0.85% year-over-year.
1 Bedrooms are the most popular property type with 289 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Norfolk, VA (3.86% of bookings), Virginia Beach, VA (3.27% of bookings), Richmond, VA (2.88% of bookings).
626 active short-term rental listings — split across studio (20), 1 bedroom (289), 2 bedroom (254), 3 bedroom (168), 4 bedroom (80), 5 bedroom (14).
