Monthly Occupancy Rate
Annual avg 57% · peaks at 80% in Jul
80% (Jul)
Summer peak
57%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, Norfolk, VA is a solid Airbnb market for 2026. Active full-time operators average $33,606 in annual revenue, with 62% occupancy and a $160 ADR (Chalet data). STRs are legal, but require permits, inspections, and face a 15% tax plus $3/bedroom/night.
Top-quartile operators see up to $51,251. The whole-market median ($34,805) is inflated by part-time listings; the active operator average is the true benchmark. For compliance details, see [Norfolk STR regulations](/rental-regulations/norfolk-va).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Norfolk address against revenue, occupancy, and yield benchmarks.
Norfolk's ADR rises 80% from Jan ($125) to Feb ($225), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $144 |
| $30,793 |
3 Bedroom | 169 | 53% | $274 | $52,941 |
4 Bedroom | 79 | 52% | $415 | $78,516 |
5 BedroomRecommended | 14 | 49% | $484 | $87,220 |
Norfolk is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Pamlico | 20% | $59,404 | 10 | $298K |
| 2 | West Ocean View | 16% | $46,968 | 20 | $298K |
| 3 | Park Place | 16% | $44,842 | 12 | $288K |
| 4 | Willoughby | 15% | $47,793 | 110 | $317K |
| 5 | Oceanview | 14% | $50,426 | 47 | $358K |
| 6 | Berkley | 14% | $34,878 | 5 | $253K |
| 7 | Campostella | 13% | $34,147 | 3 | $259K |
| 8 | Northside | 13% | $41,151 | 9 | $315K |
| 9 | Sewells Gardens | 12% | $32,996 | 3 | $282K |
| 10 | Cape View | 11% | $40,542 | 38 | $358K |
| 11 | Naval Base | 11% | $35,787 | 3 | $317K |
| 12 | Snug Harbor | 11% | $34,621 | 9 | $319K |
| 13 | Colonial Place | 11% | $40,676 | 8 | $380K |
| 14 | Downtown | 9% | $36,248 | 22 | $410K |
| 15 | Oceanair | 8% | $26,539 | 8 | $315K |
| 16 | Shore Drive | 8% | $44,707 | 52 | $540K |
| 17 | Sussex | 8% | $26,485 | 7 | $321K |
| 18 | Ingleside | 8% | $24,727 | 2 | $303K |
| 19 | West Ghent | 8% | $39,172 | 6 | $484K |
| 20 | Pretty Lake | 8% | $41,954 | 90 | $540K |
| 21 | North Chesapeake Blvd | 7% | $22,396 | 13 | $300K |
| 22 | Willow Terrace | 7% | $23,655 | 19 | $319K |
| 23 | Norview | 7% | $19,544 | 3 | $266K |
| 24 | Bel Aire | 7% | $21,601 | 4 | $306K |
| 25 | Suburban | 7% | $25,690 | 5 | $372K |
| 26 | Pinewell | 7% | $27,701 | 1 | $411K |
| 27 | Estabrook | 6% | $18,081 | 4 | $279K |
| 28 | Glenwood Park | 6% | $13,857 | 3 | $232K |
| 29 | Azalea | 6% | $18,711 | 3 | $317K |
| 30 | Huntersville | 5% | $12,066 | 6 | $240K |
| 31 | Roosevelt Gardens | 5% | $15,050 | 6 | $306K |
| 32 | Ghent | 4% | $17,304 | 17 | $388K |
| 33 | Ballentine Park | 4% | $11,122 | 5 | $266K |
| 34 | Layfayette | 4% | $10,372 | 5 | $257K |
| 35 | River Oaks | 4% | $9,649 | 6 | $267K |
| 36 | Norvella | 3% | $9,344 | 2 | $276K |
| 37 | Titustown | 3% | $9,249 | 3 | $302K |
| 38 | Medical Center | 2% | $9,481 | 4 | $388K |
| 39 | Edgewater Larchmont | 2% | $10,703 | 3 | $506K |
| 40 | Liberty Roberts Park | 1% | $4,032 | 2 | $292K |
Annual average is 62%, rising to 80% in July and dipping to 43% in February.
July, August, June are peak months, with ADR averaging $174 and occupancy reaching 80% in July.
$312,659, up 0.85% year-over-year.
1 Bedrooms are the most popular property type with 290 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Norfolk, VA (3.86% of bookings), Virginia Beach, VA (3.27% of bookings), Richmond, VA (2.88% of bookings).
613 active short-term rental listings — split across studio (19), 1 bedroom (290), 2 bedroom (253), 3 bedroom (169), 4 bedroom (79), 5 bedroom (14).