Monthly Occupancy Rate
Annual avg 42% · peaks at 65% in Aug
65% (Aug)
Summer peak
42%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, with caveats: Charlottesville’s Airbnb market posts a canonical median annual revenue of $41,960, with median occupancy at 41% and ADR at $224 (Chalet data). However, the city enforces strict owner-occupancy and permitting requirements, making regulatory compliance essential.
Top-quartile operators see upside to $69,787. All key metrics—revenue, occupancy, ADR, and home values—are trending positively, led by a +6100.0% ADR jump. For full details, see [Charlottesville STR regulations](/rental-regulations/charlottesville-va).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Charlottesville address against revenue, occupancy, and yield benchmarks.
Charlottesville's ADR rises 43% from Jul ($173) to May ($247), but occupancy rises 2.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 46% |
| $216 |
| $36,135 |
3 Bedroom | 107 | 44% | $340 | $54,738 |
4 Bedroom | 52 | 38% | $684 | $94,554 |
5 BedroomRecommended | 34 | 38% | $954 | $131,651 |
Charlottesville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Orangedale Prospect Ave | 16% | $40,879 | 4 | $258K |
| 2 | Jefferson Park | 14% | $52,086 | 19 | $377K |
| 3 | Rose Hill | 13% | $42,305 | 6 | $334K |
| 4 | Locust Grove | 13% | $59,610 | 13 | $476K |
| 5 | Main Starr Hill | 10% | $36,413 | 13 | $350K |
| 6 | Venable | 10% | $89,323 | 24 | $880K |
| 7 | Belmont | 10% | $41,271 | 90 | $420K |
| 8 | Martha Jefferson | 9% | $56,049 | 21 | $633K |
| 9 | Fifeville | 9% | $34,453 | 26 | $398K |
| 10 | Little High | 9% | $47,662 | 15 | $558K |
| 11 | Fry Springs | 8% | $40,290 | 36 | $489K |
| 12 | Ridge St | 8% | $35,908 | 26 | $465K |
| 13 | Woolen Mills | 7% | $31,557 | 29 | $436K |
| 14 | 10th And Page | 7% | $24,632 | 9 | $375K |
| 15 | North East | 7% | $34,212 | 19 | $524K |
| 16 | Downtown | 6% | $40,641 | 30 | $640K |
| 17 | Blue Ridge Rugby Ave | 6% | $50,412 | 13 | $811K |
| 18 | Charlottesville High | 6% | $41,393 | 3 | $699K |
| 19 | North Downtown | 5% | $38,311 | 19 | $780K |
| 20 | Kelly Town Rugby Heights | 5% | $30,058 | 8 | $639K |
| 21 | Johnson Village | 4% | $21,072 | 7 | $525K |
| 22 | Lewis Mountain | 3% | $43,990 | 4 | $1280K |
| 23 | Greenbrier | 3% | $17,227 | 7 | $637K |
Annual average is 41%, rising to 65% in August and dipping to 24% in March.
August, September, October are peak months, with ADR averaging $176 and occupancy reaching 65% in August.
$525,079, up 0.33% year-over-year.
1 Bedrooms are the most popular property type with 291 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Washington, DC (5.74% of bookings), Richmond, VA (5.06% of bookings), New York, NY (2.81% of bookings).
593 active short-term rental listings — split across studio (36), 1 bedroom (291), 2 bedroom (160), 3 bedroom (107), 4 bedroom (52), 5 bedroom (34).
