Monthly Occupancy Rate
Annual avg 34% · peaks at 54% in Aug
54% (Aug)
Summer peak
34%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Luray, VA remains a reliable Airbnb market. Active full-time operators average $39,669 in annual revenue at 38% occupancy and a $289 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Luray address against revenue, occupancy, and yield benchmarks.
Luray's ADR rises 23% from Feb ($251) to Oct ($308), but occupancy rises 3.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $256 |
| $38,630 |
3 Bedroom | 110 | 41% | $306 | $45,880 |
4 Bedroom | 36 | 29% | $407 | $42,675 |
5 BedroomRecommended | 18 | 37% | $526 | $70,770 |
Luray is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 38%, rising to 54% in August and dipping to 14% in February.
August, July, October are peak months, with ADR averaging $273 and occupancy reaching 54% in August.
$319,511, up 2.78% year-over-year.
2 Bedrooms are the most popular property type with 124 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Washington, DC (9.58% of bookings), Richmond, VA (3.53% of bookings), Alexandria, VA (2.75% of bookings).
272 active short-term rental listings — split across studio (4), 1 bedroom (75), 2 bedroom (124), 3 bedroom (110), 4 bedroom (36), 5 bedroom (18).