Monthly Occupancy Rate
Annual avg 37% · peaks at 70% in Aug
70% (Aug)
Summer peak
37%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Tuscaloosa, AL remains a reliable Airbnb market. Active full-time operators average $62,529 in annual revenue at 35% occupancy and a $260 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Tuscaloosa address against revenue, occupancy, and yield benchmarks.
Tuscaloosa's ADR rises 161% from Jan ($149) to May ($389), but occupancy rises 4.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 160 | 32% | $402 | $47,358 |
4 BedroomRecommended | 56 | 35% | $613 | $79,134 |
5 Bedroom | 18 | 16% | $664 | $38,340 |
Tuscaloosa is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Greensboro Bryant | 76% | $135,414 | 6 | $178K |
| 2 | Capitol Park | 38% | $67,924 | 5 | $178K |
| 3 | Forest Lake | 30% | $71,688 | 11 | $242K |
| 4 | Greater Alberta | 27% | $49,477 | 24 | $181K |
| 5 | Mlk Jr | 16% | $27,845 | 4 | $178K |
| 6 | Downtown | 14% | $25,353 | 6 | $178K |
| 7 | West Tuscaloosa | 14% | $16,070 | 14 | $113K |
| 8 | University | 11% | $49,823 | 49 | $461K |
| 9 | South 22nd | 10% | $18,658 | 3 | $178K |
| 10 | Queen City | 8% | $14,109 | 3 | $178K |
| 11 | Riverfront | 7% | $11,857 | 8 | $178K |
Annual average is 35%, rising to 70% in August and dipping to 16% in January.
August, April, September are peak months, with ADR averaging $240 and occupancy reaching 70% in August.
$232,519, up 1.35% year-over-year.
3 Bedrooms are the most popular property type with 160 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Atlanta, GA (2.79% of bookings), Tuscaloosa, AL (2.48% of bookings), Birmingham, AL (1.80% of bookings).
191 active short-term rental listings — split across studio (0), 1 bedroom (57), 2 bedroom (119), 3 bedroom (160), 4 bedroom (56), 5 bedroom (18).