Monthly Occupancy Rate
Annual avg 36% · peaks at 70% in Aug
70% (Aug)
Summer peak
36%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Tuscaloosa, AL remains a reliable Airbnb market. The whole-market median is $60,377 in annual revenue at 32% occupancy and a $316 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Tuscaloosa address against revenue, occupancy, and yield benchmarks.
Tuscaloosa's ADR rises 84% from Jan ($210) to Apr ($386), but occupancy rises 4.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 162 | 33% | $405 | $48,560 |
4 BedroomRecommended | 56 | 34% | $618 | $76,783 |
5 Bedroom | 18 | 14% | $736 | $37,865 |
Tuscaloosa is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Greensboro Bryant | 73% | $130,580 | 7 | $178K |
| 2 | Capitol Park | 33% | $59,608 | 5 | $178K |
| 3 | Greater Alberta | 33% | $59,242 | 29 | $181K |
| 4 | Forest Lake | 31% | $75,960 | 13 | $242K |
| 5 | Mlk Jr | 20% | $35,717 | 4 | $178K |
| 6 | West Tuscaloosa | 17% | $19,783 | 14 | $113K |
| 7 | Downtown | 16% | $29,185 | 6 | $178K |
| 8 | South 22nd | 12% | $21,345 | 3 | $178K |
| 9 | University | 10% | $45,335 | 56 | $461K |
| 10 | Queen City | 10% | $17,521 | 3 | $178K |
| 11 | Riverfront | 7% | $12,943 | 9 | $178K |
Annual average is 32%, rising to 70% in August and dipping to 16% in January.
August, April, September are peak months, with ADR averaging $240 and occupancy reaching 70% in August.
$232,519, up 1.35% year-over-year.
3 Bedrooms are the most popular property type with 162 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Atlanta, GA (2.79% of bookings), Tuscaloosa, AL (2.48% of bookings), Birmingham, AL (1.80% of bookings).
222 active short-term rental listings — split across studio (0), 1 bedroom (57), 2 bedroom (121), 3 bedroom (162), 4 bedroom (56), 5 bedroom (18).
