Monthly Occupancy Rate
Annual avg 45% · peaks at 83% in Jul
83% (Jul)
Summer peak
45%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Gulf Shores, AL remains a reliable Airbnb market. The whole-market median is $52,858 in annual revenue at 52% occupancy and a $257 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Gulf Shores address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 45% |
| $266 |
| $43,326 |
3 Bedroom | 1,087 | 45% | $356 | $58,827 |
4 Bedroom | 440 | 43% | $500 | $78,120 |
5 BedroomRecommended | 167 | 44% | $712 | $114,140 |
Gulf Shores is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 52%, rising to 83% in July and dipping to 0% in February.
July, July, June are peak months, with ADR averaging $335 and occupancy reaching 83% in July.
$452,463, down 1.76% year-over-year.
2 Bedrooms are the most popular property type with 1,760 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Birmingham, AL (2.10% of bookings), Atlanta, GA (1.41% of bookings), Nashville, TN (1.35% of bookings).
3,652 active short-term rental listings — split across studio (52), 1 bedroom (692), 2 bedroom (1,760), 3 bedroom (1,087), 4 bedroom (440), 5 bedroom (167).
