Monthly Occupancy Rate
Annual avg 45% · peaks at 61% in Jul
61% (Jul)
Summer peak
45%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Huntsville, AL remains a reliable Airbnb market. The whole-market median is $16,798 in annual revenue at 46% occupancy and a $129 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Huntsville address against revenue, occupancy, and yield benchmarks.
Huntsville's ADR rises 50% from Sep ($106) to Feb ($159), but occupancy rises 2.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $157 |
| $28,946 |
3 Bedroom | 108 | 54% | $204 | $40,426 |
4 Bedroom | 32 | 52% | $252 | $47,634 |
5 BedroomRecommended | 9 | 51% | $466 | $87,569 |
Huntsville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | East Mastin Lake | 15% | $18,059 | 3 | $121K |
| 2 | Terry Heights Hillandale | 9% | $14,998 | 4 | $162K |
| 3 | Westlawn | 9% | $13,540 | 4 | $158K |
| 4 | West Huntsville Lowe Mill | 6% | $8,905 | 8 | $158K |
| 5 | Crestwood | 5% | $8,379 | 9 | $158K |
| 6 | Monte Sano | 5% | $23,840 | 5 | $455K |
| 7 | Old Town | 5% | $20,094 | 7 | $439K |
| 8 | Five Points | 4% | $16,779 | 2 | $405K |
| 9 | Sherwood Park | 3% | $7,687 | 5 | $227K |
| 10 | Triana Village | 3% | $5,296 | 2 | $158K |
| 11 | Chaffee | 2% | $6,201 | 4 | $274K |
Annual average is 46%, rising to 61% in July and dipping to 24% in December.
July, May, August are peak months, with ADR averaging $152 and occupancy reaching 61% in July.
$291,155, up 0.55% year-over-year.
1 Bedrooms are the most popular property type with 178 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Huntsville, AL (6.03% of bookings), Birmingham, AL (3.81% of bookings), Nashville, TN (3.39% of bookings).
221 active short-term rental listings — split across studio (17), 1 bedroom (178), 2 bedroom (70), 3 bedroom (108), 4 bedroom (32), 5 bedroom (9).
