Monthly Occupancy Rate
Annual avg 58% · peaks at 71% in Aug
71% (Aug)
Summer peak
58%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, with caveats. Montgomery, AL’s Airbnb market posts a whole-market median annual revenue of $33,422, with median occupancy at 55% and ADR at $161 (Chalet data). The city is finalizing new short-term rental regulations for 2026, introducing some uncertainty for operators.
Top-quartile hosts see upside to $44,174. Investors should weigh strong yield and affordability against evolving policy. For updates, see [Montgomery STR regulations](/rental-regulations/montgomery-al).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Montgomery address against revenue, occupancy, and yield benchmarks.
Montgomery's ADR rises 38% from Feb ($129) to Feb ($178), but occupancy rises 1.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 176 | 60% | $194 | $42,486 |
4 Bedroom | 81 | 60% | $251 | $55,163 |
5 BedroomRecommended | 15 | 52% | $350 | $66,940 |
Montgomery is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | High Street District | 72% | $43,290 | 3 | $61K |
| 2 | Cottage Hill | 51% | $30,746 | 21 | $61K |
| 3 | Centennial Hill | 45% | $27,339 | 5 | $61K |
| 4 | Warehouse District | 42% | $25,355 | 3 | $61K |
| 5 | Downtown | 39% | $23,557 | 10 | $61K |
| 6 | Five Points | 31% | $18,666 | 3 | $61K |
| 7 | Perry Street District | 28% | $17,119 | 3 | $61K |
Annual average is 55%, rising to 71% in August and dipping to 44% in October.
August, June, July are peak months, with ADR averaging $136 and occupancy reaching 71% in August.
$152,703, up 2.36% year-over-year.
3 Bedrooms are the most popular property type with 176 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Montgomery, AL (4.96% of bookings), Atlanta, GA (3.99% of bookings), Birmingham, AL (2.38% of bookings).
443 active short-term rental listings — split across studio (22), 1 bedroom (170), 2 bedroom (133), 3 bedroom (176), 4 bedroom (81), 5 bedroom (15).
