Monthly Occupancy Rate
Annual avg 34% · peaks at 57% in Aug
57% (Aug)
Summer peak
34%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Sonoma, CA remains a reliable Airbnb market. The whole-market median is $62,967 in annual revenue at 31% occupancy and a $538 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Sonoma address against revenue, occupancy, and yield benchmarks.
Sonoma's ADR rises 39% from Feb ($427) to Jul ($595), but occupancy rises 4.1× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 102 | 34% | $721 | $88,430 |
4 Bedroom | 61 | 32% | $1127 | $129,984 |
5 BedroomRecommended | 24 | 28% | $1752 | $177,102 |
Sonoma is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 31%, rising to 57% in August and dipping to 14% in February.
August, September, July are peak months, with ADR averaging $456 and occupancy reaching 57% in August.
$951,462, down 4.60% year-over-year.
3 Bedrooms are the most popular property type with 102 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are San Francisco, CA (9.90% of bookings), New York, NY (3.22% of bookings), Los Angeles, CA (3.21% of bookings).
334 active short-term rental listings — split across studio (20), 1 bedroom (92), 2 bedroom (81), 3 bedroom (102), 4 bedroom (61), 5 bedroom (24).
