Monthly Occupancy Rate
Annual avg 31% · peaks at 52% in Sep
52% (Sep)
Summer peak
31%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Sonoma, CA remains a reliable Airbnb market. The whole-market median is $53,071 in annual revenue at 30% occupancy and a $528 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Sonoma address against revenue, occupancy, and yield benchmarks.
Sonoma's ADR rises 36% from Sep ($457) to Aug ($622), but occupancy rises 4.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 127 | 35% | $762 | $96,053 |
4 Bedroom | 74 | 29% | $1181 | $125,605 |
5 BedroomRecommended | 28 | 25% | $1828 | $168,849 |
Sonoma relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 30%, rising to 55% in August and dipping to 13% in January.
August, September, July are peak months, with ADR averaging $448 and occupancy reaching 55% in August.
$956,345, down 4.13% year-over-year.
3 Bedrooms are the most popular property type with 127 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are San Francisco, CA (10.60% of bookings), Los Angeles, CA (3.13% of bookings), New York, NY (3.11% of bookings).
359 active short-term rental listings — split across studio (21), 1 bedroom (105), 2 bedroom (90), 3 bedroom (127), 4 bedroom (74), 5 bedroom (28).
