Monthly Occupancy Rate
Annual avg 45% · peaks at 75% in Jul
75% (Jul)
Summer peak
45%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Cruz, CA remains a reliable Airbnb market. The whole-market median is $66,458 in annual revenue at 44% occupancy and a $384 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Santa Cruz address against revenue, occupancy, and yield benchmarks.
Santa Cruz's ADR rises 18% from Feb ($343) to Jun ($405), but occupancy rises 3.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $421 |
| $67,165 |
3 Bedroom | 118 | 39% | $632 | $90,881 |
4 Bedroom | 42 | 39% | $923 | $130,582 |
5 BedroomRecommended | 15 | 38% | $1212 | $170,032 |
Santa Cruz is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 44%, rising to 75% in July and dipping to 23% in February.
July, August, July are peak months, with ADR averaging $400 and occupancy reaching 75% in July.
$1,359,242, up 3.56% year-over-year.
1 Bedrooms are the most popular property type with 226 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are San Francisco, CA (7.80% of bookings), Sacramento, CA (4.17% of bookings), Los Angeles, CA (3.51% of bookings).
438 active short-term rental listings — split across studio (28), 1 bedroom (226), 2 bedroom (136), 3 bedroom (118), 4 bedroom (42), 5 bedroom (15).
