Monthly Occupancy Rate
Annual avg 42% · peaks at 65% in Jul
65% (Jul)
Summer peak
42%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Cruz, CA remains a reliable Airbnb market. The whole-market median is $60,647 in annual revenue at 42% occupancy and a $373 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Santa Cruz address against revenue, occupancy, and yield benchmarks.
Santa Cruz's ADR rises 36% from Feb ($344) to Aug ($469), but occupancy rises 2.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $434 |
| $71,808 |
3 Bedroom | 136 | 39% | $648 | $92,128 |
4 Bedroom | 47 | 40% | $954 | $139,955 |
5 BedroomRecommended | 16 | 35% | $1217 | $157,621 |
Santa Cruz is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 42%, rising to 75% in July and dipping to 23% in January.
July, August, July are peak months, with ADR averaging $400 and occupancy reaching 75% in July.
$1,365,773, up 4.26% year-over-year.
1 Bedrooms are the most popular property type with 277 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are San Francisco, CA (7.84% of bookings), Sacramento, CA (4.22% of bookings), Los Angeles, CA (3.36% of bookings).
480 active short-term rental listings — split across studio (29), 1 bedroom (277), 2 bedroom (157), 3 bedroom (136), 4 bedroom (47), 5 bedroom (16).
