Monthly Occupancy Rate
Annual avg 58% · peaks at 75% in Jun
75% (Jun)
Summer peak
58%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — PLano, TX remains a reliable Airbnb market. Active full-time operators average $46,979 in annual revenue at 59% occupancy and a $215 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific PLano address against revenue, occupancy, and yield benchmarks.
PLano's ADR rises 25% from Aug ($191) to Jun ($239), but occupancy rises 1.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $174 |
| $36,543 |
3 Bedroom | 101 | 58% | $249 | $52,783 |
4 Bedroom | 117 | 58% | $308 | $65,578 |
5 BedroomRecommended | 37 | 63% | $455 | $103,953 |
PLano is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Liberty Park | 22% | $99,976 | 4 | $462K |
| 2 | Dallas North Estates | 21% | $87,714 | 4 | $427K |
| 3 | Stratford Estates | 19% | $90,149 | 8 | $472K |
| 4 | Park Forest | 19% | $63,998 | 6 | $339K |
| 5 | Plano Park | 18% | $51,696 | 6 | $283K |
| 6 | Caddo Park | 16% | $68,179 | 5 | $428K |
| 7 | Meadows | 15% | $41,784 | 6 | $287K |
| 8 | Briarwood | 13% | $43,165 | 6 | $332K |
| 9 | Clearview | 8% | $28,836 | 7 | $347K |
| 10 | Old Towne | 8% | $24,299 | 2 | $308K |
| 11 | Thunderbird | 6% | $23,109 | 7 | $368K |
Annual average is 59%, rising to 75% in June and dipping to 42% in February.
June, July, August are peak months, with ADR averaging $239 and occupancy reaching 75% in June.
$506,472, down 5.51% year-over-year.
1 Bedrooms are the most popular property type with 196 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Dallas, TX (6.96% of bookings), Houston, TX (3.97% of bookings), Plano, TX (3.40% of bookings).
368 active short-term rental listings — split across studio (4), 1 bedroom (196), 2 bedroom (31), 3 bedroom (101), 4 bedroom (117), 5 bedroom (37).