Monthly Occupancy Rate
Annual avg 58% · peaks at 70% in Jun
70% (Jun)
Summer peak
58%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — PLano, TX remains a reliable Airbnb market. The whole-market median is $47,610 in annual revenue at 57% occupancy and a $212 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific PLano address against revenue, occupancy, and yield benchmarks.
PLano's ADR rises 41% from Sep ($193) to Jul ($272), but occupancy rises 1.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $172 |
| $35,232 |
3 Bedroom | 116 | 55% | $255 | $50,738 |
4 Bedroom | 122 | 59% | $318 | $67,926 |
5 BedroomRecommended | 39 | 61% | $488 | $109,409 |
PLano is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Dallas North Estates | 26% | $109,109 | 4 | $428K |
| 2 | Liberty Park | 23% | $103,693 | 4 | $460K |
| 3 | Stratford Estates | 21% | $100,356 | 8 | $470K |
| 4 | Park Forest | 21% | $70,773 | 7 | $337K |
| 5 | Plano Park | 20% | $55,080 | 6 | $282K |
| 6 | Caddo Park | 17% | $71,850 | 5 | $427K |
| 7 | Briarwood | 11% | $37,541 | 6 | $330K |
| 8 | Old Towne | 11% | $33,949 | 2 | $307K |
| 9 | Clearview | 9% | $30,878 | 8 | $347K |
| 10 | Meadows | 8% | $23,045 | 6 | $284K |
| 11 | Thunderbird | 8% | $28,228 | 8 | $364K |
| 12 | Silverwood | 3% | $13,239 | 1 | $387K |
Annual average is 57%, rising to 73% in July and dipping to 44% in March.
July, June, August are peak months, with ADR averaging $207 and occupancy reaching 73% in July.
$504,391, down 5.10% year-over-year.
1 Bedrooms are the most popular property type with 234 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Dallas, TX (6.99% of bookings), Houston, TX (4.13% of bookings), Plano, TX (3.40% of bookings).
389 active short-term rental listings — split across studio (4), 1 bedroom (234), 2 bedroom (35), 3 bedroom (116), 4 bedroom (122), 5 bedroom (39).
