Monthly Occupancy Rate
Annual avg 60% · peaks at 71% in Jun
71% (Jun)
Summer peak
60%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — PLano, TX remains a reliable Airbnb market. The whole-market median is $46,813 in annual revenue at 59% occupancy and a $220 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific PLano address against revenue, occupancy, and yield benchmarks.
PLano's ADR rises 28% from Aug ($191) to Jul ($244), but occupancy rises 1.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $174 |
| $35,969 |
3 Bedroom | 102 | 56% | $250 | $51,275 |
4 Bedroom | 116 | 59% | $308 | $66,727 |
5 BedroomRecommended | 37 | 64% | $467 | $108,936 |
PLano is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Dallas North Estates | 21% | $89,904 | 4 | $427K |
| 2 | Liberty Park | 21% | $96,547 | 4 | $462K |
| 3 | Stratford Estates | 21% | $97,981 | 8 | $472K |
| 4 | Park Forest | 20% | $66,190 | 6 | $339K |
| 5 | Plano Park | 19% | $53,875 | 6 | $283K |
| 6 | Caddo Park | 16% | $68,847 | 5 | $428K |
| 7 | Meadows | 14% | $41,441 | 6 | $287K |
| 8 | Briarwood | 12% | $40,422 | 6 | $332K |
| 9 | Clearview | 9% | $30,877 | 7 | $347K |
| 10 | Old Towne | 8% | $25,262 | 2 | $308K |
| 11 | Thunderbird | 7% | $26,401 | 7 | $368K |
Annual average is 59%, rising to 73% in July and dipping to 42% in February.
July, June, July are peak months, with ADR averaging $207 and occupancy reaching 73% in July.
$506,472, down 5.51% year-over-year.
1 Bedrooms are the most popular property type with 197 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Dallas, TX (6.96% of bookings), Houston, TX (3.97% of bookings), Plano, TX (3.40% of bookings).
372 active short-term rental listings — split across studio (4), 1 bedroom (197), 2 bedroom (31), 3 bedroom (102), 4 bedroom (116), 5 bedroom (37).
