Monthly Occupancy Rate
Annual avg 45% · peaks at 64% in Jan
64% (Jan)
Summer peak
45%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Lubbock, TX remains a reliable Airbnb market. Active full-time operators average $28,303 in annual revenue at 45% occupancy and a $163 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Lubbock address against revenue, occupancy, and yield benchmarks.
Lubbock's ADR rises 49% from Jun ($122) to May ($182), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 401 | 46% | $202 | $33,674 |
4 Bedroom | 138 | 42% | $273 | $41,607 |
5 BedroomRecommended | 21 | 42% | $414 | $64,137 |
Lubbock is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Maxey Park | 28% | $41,816 | 26 | $150K |
| 2 | Heart Of Lubbock | 27% | $32,396 | 33 | $120K |
| 3 | Jackson Mahon | 25% | $21,202 | 5 | $86K |
| 4 | Shadow Hills | 23% | $49,686 | 4 | $216K |
| 5 | Preston Smith | 21% | $49,957 | 6 | $233K |
| 6 | Clapp Park | 20% | $20,772 | 11 | $105K |
| 7 | Arnett Benson | 19% | $17,482 | 8 | $90K |
| 8 | North By Northwest | 16% | $29,655 | 14 | $185K |
| 9 | Wheelock Monterey | 16% | $22,237 | 18 | $140K |
| 10 | Stubbs Stewart | 16% | $19,936 | 7 | $128K |
| 11 | South Lubbock | 15% | $26,966 | 5 | $175K |
| 12 | Caprock | 14% | $27,905 | 6 | $197K |
| 13 | Baylees Atkins | 14% | $22,807 | 7 | $168K |
| 14 | Maedgen Area | 13% | $23,580 | 8 | $180K |
| 15 | Bowie | 12% | $23,402 | 5 | $200K |
| 16 | University Pines | 11% | $21,317 | 6 | $185K |
| 17 | Southgate | 11% | $16,749 | 3 | $147K |
| 18 | Wester | 11% | $16,896 | 6 | $157K |
| 19 | North Overton | 11% | $28,729 | 11 | $267K |
| 20 | Tech Terrace | 10% | $22,902 | 55 | $231K |
| 21 | South Overton | 9% | $12,593 | 22 | $143K |
| 22 | Northridge | 8% | $15,195 | 14 | $190K |
| 23 | Waters | 7% | $17,824 | 4 | $239K |
| 24 | Westchester | 7% | $15,757 | 6 | $226K |
| 25 | West End | 6% | $9,226 | 13 | $151K |
| 26 | Coronado Area | 6% | $13,319 | 9 | $222K |
| 27 | Carlisle | 4% | $9,733 | 7 | $225K |
| 28 | Slaton Bean | 4% | $2,691 | 3 | $74K |
| 29 | Raintree | 3% | $6,485 | 4 | $248K |
Annual average is 45%, rising to 64% in January and dipping to 29% in February.
January, June, August are peak months, with ADR averaging $133 and occupancy reaching 64% in January.
$212,602, up 1.40% year-over-year.
3 Bedrooms are the most popular property type with 401 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Austin, TX (5.20% of bookings), Lubbock, TX (4.82% of bookings), Dallas, TX (3.73% of bookings).
446 active short-term rental listings — split across studio (8), 1 bedroom (165), 2 bedroom (212), 3 bedroom (401), 4 bedroom (138), 5 bedroom (21).