Monthly Occupancy Rate
Annual avg 47% · peaks at 63% in Jul
63% (Jul)
Summer peak
47%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Lubbock, TX remains a reliable Airbnb market. The whole-market median is $27,357 in annual revenue at 45% occupancy and a $169 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Lubbock address against revenue, occupancy, and yield benchmarks.
Lubbock's ADR rises 24% from Aug ($147) to May ($183), but occupancy rises 1.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 403 | 48% | $200 | $34,904 |
4 Bedroom | 139 | 44% | $273 | $44,150 |
5 BedroomRecommended | 21 | 44% | $419 | $66,933 |
Lubbock is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Maxey Park | 30% | $44,375 | 30 | $150K |
| 2 | North By Northwest | 28% | $52,449 | 16 | $185K |
| 3 | Jackson Mahon | 27% | $22,848 | 5 | $86K |
| 4 | Shadow Hills | 24% | $51,081 | 4 | $216K |
| 5 | Heart Of Lubbock | 22% | $26,022 | 37 | $120K |
| 6 | Preston Smith | 21% | $49,998 | 7 | $233K |
| 7 | Clapp Park | 21% | $22,147 | 12 | $105K |
| 8 | Arnett Benson | 21% | $18,508 | 9 | $90K |
| 9 | Wheelock Monterey | 18% | $25,390 | 19 | $140K |
| 10 | South Lubbock | 15% | $27,034 | 5 | $175K |
| 11 | Stubbs Stewart | 15% | $19,686 | 8 | $128K |
| 12 | Caprock | 15% | $28,947 | 7 | $197K |
| 13 | Baylees Atkins | 14% | $23,658 | 7 | $168K |
| 14 | Maedgen Area | 14% | $25,293 | 9 | $180K |
| 15 | Wester | 13% | $20,084 | 6 | $157K |
| 16 | Southgate | 13% | $18,835 | 3 | $147K |
| 17 | Bowie | 13% | $25,603 | 6 | $200K |
| 18 | University Pines | 12% | $22,532 | 7 | $185K |
| 19 | North Overton | 10% | $27,978 | 13 | $267K |
| 20 | Tech Terrace | 10% | $22,171 | 62 | $231K |
| 21 | Northridge | 9% | $16,952 | 14 | $190K |
| 22 | South Overton | 9% | $12,646 | 25 | $143K |
| 23 | Westchester | 9% | $19,842 | 5 | $226K |
| 24 | Waters | 9% | $20,338 | 4 | $239K |
| 25 | West End | 8% | $12,032 | 13 | $151K |
| 26 | Coronado Area | 7% | $16,483 | 9 | $222K |
| 27 | Slaton Bean | 6% | $4,419 | 3 | $74K |
| 28 | Carlisle | 5% | $11,726 | 7 | $225K |
| 29 | Raintree | 4% | $9,021 | 4 | $248K |
Annual average is 45%, rising to 63% in July and dipping to 29% in February.
July, August, June are peak months, with ADR averaging $173 and occupancy reaching 63% in July.
$212,602, up 1.40% year-over-year.
3 Bedrooms are the most popular property type with 403 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Austin, TX (5.20% of bookings), Lubbock, TX (4.82% of bookings), Dallas, TX (3.73% of bookings).
509 active short-term rental listings — split across studio (8), 1 bedroom (164), 2 bedroom (213), 3 bedroom (403), 4 bedroom (139), 5 bedroom (21).
