Amarillo Airbnb Rental Market Data, Revenue and Occupancy Rates 2026

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Amarillo Airbnb Rental Market Data, Revenue and Occupancy Rates 2026

Is Amarillo, TX a good Airbnb market in 2026?

Yes. Amarillo, TX is a strong Airbnb market in 2026, with a whole-market median annual revenue of $32,276, 63% occupancy, and a $126 ADR (Chalet data). Regulation is investor-friendly: STRs are legal, with no city cap or license, but manual registration and a 15% lodging tax are required.

Top-quartile operators see upside to $28,257. Home values moved +3.0% year-over-year. For compliance details, see [Amarillo STR regulations](/rental-regulations/amarillo-tx).

New this quarter

Q2 2026 Market Momentum

Revenue and occupancy both rose YoY — demand is outpacing the prior cycle.

Active Operator Revenue (Q2)

$7,855$5,99930.9%

Per active full-time listing, Apr–Jun

Average Occupancy (Q2)

73.7%52.2%21.5%

Investment thesis

Why invest in Amarillo, TX Airbnb rentals?

Amarillo, Texas stands out in the national short-term rental landscape for one defining reason: yield. The median STR in Amarillo generates $32,276 in annual revenue—anchored by a 63% occupancy rate and a $126 ADR—translating to a robust 15.4% gross yield on a median home value of $209,934. This places Amarillo at #40 nationally for yield, a rare position for a secondary Texas market. Seasonality is moderate, with peak revenue in July at $3,356 and a trough in February at $1,528, a spread that underscores the market’s resilience to off-season volatility.

Within Amarillo, product segmentation creates clear investment clusters. The 1BR and 2BR segments are the workhorses, with 220 and 109 listings respectively. 1BRs post a typical annual revenue of $16,758, supported by a $65 ADR and 71% occupancy, while 2BRs deliver $32,120 with a higher $132 and slightly lower 67%. For investors seeking scale, 3BR and 4BR properties—at $41,392 and $51,496 annual revenue—offer higher top-line potential, though with a tradeoff in occupancy. For tailored acquisition guidance, a Chalet agent can help navigate which bedroom mix aligns with your capital and risk profile.

Geographically, Amarillo’s core zips reveal a bifurcated market. 79106 is the clear yield leader, with 90 listings generating a median $49,456 on a $109 ADR and 70% occupancy, translating to a striking 29.2% yield on a $169,446 median home value. 79109 and 79110 also outperform, with $39,560 and $38,986 median revenue, each supported by healthy ADR and occupancy combinations. These clusters offer a blueprint for targeting above-median returns in Amarillo, and a Chalet agent can provide hyperlocal insight into block-level performance.

At scale, Amarillo’s STR market is driven by regional drive-to demand, with the vast majority of guests originating from within Texas—Dallas, Austin, Houston, and Lubbock all contribute meaningful share, while international demand is negligible at 0.8%. The average booking lead time is 21 days, and stays average 3.7 nights, supporting stable revenue pacing and relatively low vacancy risk. Operators who optimize for flexible minimum stays and pet-friendly amenities are best positioned to capture the market’s broad guest base. To model your own return scenario, use the Chalet ROI calculator for granular, property-level projections.

Risks are concentrated but navigable. Amarillo’s home values moved +3.0% year-over-year, reflecting moderate appreciation. The market’s seasonal trough in February sees revenue at $1,528 and occupancy at 33%, a manageable dip given the overall yield profile. Regulatory risk is low but not zero: STRs are legal with no city cap or license, but operators must manually register and remit a 15% lodging tax, as platforms only handle the state portion. For compliance clarity and ongoing changes, see Amarillo STR regulations.

Amarillo’s headline is simple: with a median annual revenue of $32,276 and a yield profile rarely matched in Texas, it is a yield-forward market where disciplined operators can outperform.

Chalet exclusive

The market average hides a two-tier reality

Most market reports quote a single average, but in every STR market a wide gap separates full-time professional operators from part-time and underperforming listings. Underwriting against that average understates the upside for operators willing to do the work — and overstates it for everyone else.

Chalet's active-operator benchmark filters out part-time and dormant listings so you can underwrite against what real operators in this market actually earn.

Active Operator Average$31,592

← This is your real underwriting benchmark

Top Quartile Operators$28,257

Top 25% of 150 listings

All-Listings Average$14,051

What typical market reports quote — every listing, incl. part-time

Bottom Quartile

Where are you in your STR journey?

Three ways investors typically use this page. Pick the one that matches you.

Highest ROI segment

I'm converting an LTR to STR

See the revenue lift and occupancy upside of switching a long-term rental to a short-term in Amarillo.

Run LTR → STR comparison

Monthly Revenue & Seasonality

Revenue per active listing in Amarillo, TX, by month. Demand peaks Mar–May.

Monthly Revenue Trend

Revenue per active listing by month in Amarillo, TX

$3,356

Season	Occ.	Revenue
Summer Jun–Aug	67%	$2,613
Spring Mar–May	64%	$2,642
Fall Sep–Nov	60%	$2,394
Winter Dec–Feb	52%	$2,455

Monthly Occupancy & Daily Rates

How occupancy and ADR move through the year — peak, shoulder, and low season patterns.

Monthly Occupancy Rate

Annual avg 61% · peaks at 83% in Jul

83% (Jul)

Summer peak

61%

Annual avg

Revenue by Bedroom Count

Annual revenue, occupancy, and ADR by bedroom configuration — Amarillo runs mostly 1 Bedrooms, but 5 Bedrooms deliver the highest annual revenue.

Bedrooms	Listings	Occupancy	ADR	Annual Revenue
Studio	9	70%	$87	$22,125
1 BedroomMost common	222	71%	$65	$16,758
2 Bedroom	110	67%

Home Values & Guest Demand

Median home-value trend and where Amarillo guests travel from.

Median Home Value

$209,934▲ 3.02% YoY

Source: Zillow ZHVI

Peak: $209,934 in May 2026

Amarillo home values are roughly flat — acquisition cost is stable for now, so cash-flow modeling should focus on revenue and expenses, not appreciation.

Where Guests Come From

Top origin cities · Amarillo

Step 1: Find your Amarillo team

Match with Amarillo's top STR-specialist agents

Get matched with Amarillo, TX realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid. We've vetted them all.

No fees · Average match in 5 minutes

326

Active STRs tracked in Amarillo

$210K

Median home value

Step 2: Line up financing

Match with STR-specialist lenders

Conventional lenders often won't underwrite STR income. We connect you with lenders who use DSCR, projected revenue, and Airbnb-specific underwriting.

Compliance & Rules

Airbnb Rules & Regulations in Amarillo, TX

Before setting up an Airbnb in Amarillo, review the local STR regulations and confirm any HOA restrictions on your specific property.

Full Amarillo STR regulation guide

Are Airbnbs legal in Amarillo, Texas?

Yes, Airbnbs are legal in Amarillo, with no citywide ban or moratorium.

Do I need a license to operate an Airbnb in Amarillo?

No separate STR permit or license is required by the city to operate an Airbnb in Amarillo.

Step 3: Stress-test the deal

Calculate your Airbnb income potential in Amarillo, TX

Run any Amarillo address through Chalet's calculator — instant, data-backed estimates of occupancy, nightly rate, and annual revenue, plus cash flow and returns.

Calculate Your Income Potential

Amarillo market average

$32,276

/yr

Projected gross rental income at market occupancy and nightly rate.

Avg daily rate

$126

Occupancy

63%

Gross yield

15%

Calculator unlocks the full per-property deal report.

Frequently Asked Questions

Direct answers to the questions investors ask most about this market.

Is Airbnb profitable in Amarillo, TX?

Yes. Operating a short-term rental in Amarillo, TX can be highly profitable. Listings see consistent guest demand, with a whole-market median of $32,276 annually at 63% occupancy.

How much can you make on Airbnb in Amarillo, TX?

The whole-market median is $32,276 per year. Bedroom count drives the spread: Studios average $22,125, 1 Bedrooms average $16,758, 2 Bedrooms average $32,120.

Trust & Sources

How we build this report

Data sources

Proprietary Chalet STR performance data (326 active listings tracked daily)
Local Chalet market-partner verification
City permit records and public county data

Methodology notes

Active operator = listing with sustained availability and booking activity over the trailing 12 months
Revenue figures are gross of platform fees, before operating expenses and taxes
Updated monthly · last refresh August 2026