Monthly Occupancy Rate
Annual avg 59% · peaks at 79% in Jun
79% (Jun)
Summer peak
59%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Amarillo, TX remains a reliable Airbnb market. Active full-time operators average $33,721 in annual revenue at 63% occupancy and a $121 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Amarillo address against revenue, occupancy, and yield benchmarks.
Amarillo's ADR rises 35% from Oct ($104) to Feb ($140), but occupancy rises 2.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $132 |
| $32,065 |
3 Bedroom | 155 | 62% | $179 | $40,284 |
4 Bedroom | 54 | 57% | $237 | $49,693 |
5 BedroomRecommended | 5 | 66% | $301 | $72,011 |
Amarillo is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Zipcode | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 79106 | 29% | $49,456 | 135 | $169K |
| 2 | 79110 | 23% | $38,986 | 26 | $173K |
| 3 | 79104 | 20% | $23,722 | 6 | $119K |
| 4 | 79109 | 17% | $39,560 | 101 | $236K |
| 5 | 79102 | 16% | $24,857 | 54 | $158K |
| 6 | 79118 | 13% | $33,869 | 35 | $261K |
| 7 | 79108 | 13% | $26,284 | 6 | $205K |
| 8 | 79107 | 13% | $14,569 | 18 | $116K |
| 9 | 79101 | 12% | $13,503 | 17 | $112K |
| 10 | 79124 | 8% | $29,373 | 14 | $383K |
| 11 | 79103 | 7% | $10,661 | 5 | $158K |
| 12 | 79119 | 5% | $20,384 | 18 | $384K |
| 13 | 79121 | 4% | $13,152 | 20 | $302K |
Annual average is 63%, rising to 79% in June and dipping to 33% in February.
June, May, March are peak months, with ADR averaging $128 and occupancy reaching 79% in June.
$209,934, up 3.02% year-over-year.
1 Bedrooms are the most popular property type with 220 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Amarillo, TX (3.94% of bookings), Dallas, TX (3.90% of bookings), Austin, TX (3.86% of bookings).
289 active short-term rental listings — split across studio (9), 1 bedroom (220), 2 bedroom (109), 3 bedroom (155), 4 bedroom (54), 5 bedroom (5).