
Airbnb Market Analytics & Investment Insights
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Quarterly average across active listings
Score a specific Amarillo address against revenue, occupancy, and yield benchmarks.
Amarillo's ADR rises 35% from Oct ($104) to Feb ($140), but occupancy rises 1.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $132 |
| $32,120 |
3 Bedroom | 156 | 64% | $178 | $41,392 |
4 Bedroom | 55 | 60% | $237 | $51,496 |
5 BedroomRecommended | 5 | 67% | $301 | $74,012 |
Amarillo is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Zipcode | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 79106 | 31% | $52,016 | 156 | $169K |
| 2 | 79110 | 24% | $40,587 | 27 | $173K |
| 3 | 79104 | 21% | $24,489 | 6 | $119K |
| 4 | 79109 | 15% | $34,651 | 113 | $236K |
| 5 | 79107 | 14% | $16,743 | 18 | $116K |
| 6 | 79102 | 14% | $22,761 | 60 | $158K |
| 7 | 79101 | 14% | $15,560 | 18 | $112K |
| 8 | 79108 | 13% | $27,150 | 6 | $205K |
| 9 | 79118 | 12% | $31,378 | 38 | $261K |
| 10 | 79103 | 8% | $13,385 | 5 | $158K |
| 11 | 79124 | 8% | $30,582 | 15 | $383K |
| 12 | 79121 | 6% | $16,684 | 20 | $302K |
| 13 | 79119 | 5% | $20,998 | 21 | $384K |
Annual average is 63%, rising to 83% in July and dipping to 33% in February.
July, June, May are peak months, with ADR averaging $130 and occupancy reaching 83% in July.
$209,934, up 3.20% year-over-year.
1 Bedrooms are the most popular property type with 222 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Amarillo, TX (3.94% of bookings), Dallas, TX (3.91% of bookings), Austin, TX (3.83% of bookings).
326 active short-term rental listings — split across studio (9), 1 bedroom (222), 2 bedroom (110), 3 bedroom (156), 4 bedroom (55), 5 bedroom (5).