Monthly Occupancy Rate
Annual avg 32% · peaks at 60% in Jul
60% (Jul)
Summer peak
32%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, with caveats: New Braunfels, TX offers a median annual Airbnb revenue of $45,456, with 30% occupancy and a strong $320 ADR (Chalet data). However, the city enforces strict zoning—STRs are only legal in designated non-residential districts, with active monitoring and high compliance risk.
Top operators can achieve up to $69,122. Only investors who secure compliant properties and manage volatility can reliably access this upside. For full details, see [New Braunfels STR regulations](/rental-regulations/new-braunfels-tx).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific New Braunfels address against revenue, occupancy, and yield benchmarks.
New Braunfels's ADR rises 62% from Feb ($253) to Jul ($409), but occupancy rises 4.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 36% |
| $291 |
| $38,513 |
3 Bedroom | 273 | 35% | $401 | $50,799 |
4 Bedroom | 121 | 36% | $554 | $72,303 |
5 BedroomRecommended | 27 | 29% | $745 | $78,754 |
New Braunfels is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 30%, rising to 60% in July and dipping to 13% in January.
July, July, June are peak months, with ADR averaging $350 and occupancy reaching 60% in July.
$350,899, down 2.58% year-over-year.
2 Bedrooms are the most popular property type with 358 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Houston, TX (11.46% of bookings), Austin, TX (5.89% of bookings), San Antonio, TX (4.98% of bookings).
869 active short-term rental listings — split across studio (21), 1 bedroom (228), 2 bedroom (358), 3 bedroom (273), 4 bedroom (121), 5 bedroom (27).
