Monthly Occupancy Rate
Annual avg 31% · peaks at 52% in Jul
52% (Jul)
Summer peak
31%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — New Braunfels, TX remains a reliable Airbnb market. Active full-time operators average $50,105 in annual revenue at 30% occupancy and a $320 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific New Braunfels address against revenue, occupancy, and yield benchmarks.
New Braunfels's ADR rises 62% from Feb ($253) to Jul ($409), but occupancy rises 4.1× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $289 |
| $36,019 |
3 Bedroom | 270 | 33% | $400 | $48,182 |
4 Bedroom | 120 | 34% | $565 | $69,157 |
5 BedroomRecommended | 27 | 30% | $741 | $82,249 |
New Braunfels is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 30%, rising to 52% in July and dipping to 13% in January.
July, June, August are peak months, with ADR averaging $409 and occupancy reaching 52% in July.
$350,899, down 2.58% year-over-year.
2 Bedrooms are the most popular property type with 356 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Houston, TX (11.46% of bookings), Austin, TX (5.89% of bookings), San Antonio, TX (4.98% of bookings).
824 active short-term rental listings — split across studio (21), 1 bedroom (228), 2 bedroom (356), 3 bedroom (270), 4 bedroom (120), 5 bedroom (27).