Monthly Occupancy Rate
Annual avg 57% · peaks at 72% in Jul
72% (Jul)
Summer peak
57%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Mount Pleasant, SC remains a reliable Airbnb market. The whole-market median is $51,188 in annual revenue at 58% occupancy and a $268 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Mount Pleasant address against revenue, occupancy, and yield benchmarks.
Mount Pleasant's ADR rises 45% from Feb ($240) to May ($349), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 166 | 53% | $339 | $65,977 |
4 Bedroom | 73 | 52% | $522 | $99,310 |
5 BedroomRecommended | 15 | 56% | $811 | $165,204 |
Mount Pleasant is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 58%, rising to 72% in July and dipping to 35% in January.
July, April, July are peak months, with ADR averaging $293 and occupancy reaching 72% in July.
$882,742, up 0.27% year-over-year.
3 Bedrooms are the most popular property type with 166 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (4.66% of bookings), Greenville, SC (2.52% of bookings), Atlanta, GA (1.93% of bookings).
419 active short-term rental listings — split across studio (13), 1 bedroom (122), 2 bedroom (111), 3 bedroom (166), 4 bedroom (73), 5 bedroom (15).
