Monthly Occupancy Rate
Annual avg 54% · peaks at 65% in Apr
65% (Apr)
Summer peak
54%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Mount Pleasant, SC remains a reliable Airbnb market. The whole-market median is $46,748 in annual revenue at 56% occupancy and a $269 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Mount Pleasant address against revenue, occupancy, and yield benchmarks.
Mount Pleasant's ADR rises 53% from Sep ($249) to Jul ($382), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 169 | 53% | $344 | $66,716 |
4 Bedroom | 73 | 49% | $515 | $92,909 |
5 BedroomRecommended | 16 | 57% | $801 | $166,607 |
Mount Pleasant is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 56%, rising to 72% in July and dipping to 35% in January.
July, April, July are peak months, with ADR averaging $293 and occupancy reaching 72% in July.
$887,149, up 0.42% year-over-year.
3 Bedrooms are the most popular property type with 169 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (4.85% of bookings), Greenville, SC (2.58% of bookings), Atlanta, GA (1.92% of bookings).
426 active short-term rental listings — split across studio (12), 1 bedroom (128), 2 bedroom (121), 3 bedroom (169), 4 bedroom (73), 5 bedroom (16).
