Airbnb market dataThrough 3,000 listingsHow we measure
A typical active Airbnb in Santa Rosa Beach, FL earned $68,129 in the 12 months to Sep 2026, with the median listing booked 38% of nights and an average nightly rate of $471 in Sep 2026.
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A typical active Santa Rosa Beach Airbnb earned $68,129 in the 12 months to Sep 2026. The top 25% of listings averaged $103,281, about 1.5× that. The bottom 25%, which includes rarely booked listings, averaged $3,347.
$3.3k
Bottom 25% average
$68.1k
Typical listing
$103.3k
Top 25% average
4-bedroom homes are the most common in Santa Rosa Beach (28% of listings).
| Bedrooms | Share of listings | Nightly rate | Occupancy | Est. revenue/yr |
|---|---|---|---|---|
| Studio | 2% | $207 | 43% | $32,484 |
| 1 bedroom | 12% | $296 | 49% | $52,590 |
| 2 bedrooms | 20% | $356 | 44% | $57,015 |
| 3 bedrooms |
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The best three months, Jul, Jun and May, brought in 41% of a typical Santa Rosa Beach listing's revenue over the 12 months to Sep 2026.
Jul brings in 4.0× as much as Jan
Typical monthly revenue per listing, Oct 2025–Sep 2026
The median Santa Rosa Beach home is worth $858,900 (Zillow, Aug 2026), up 0.4% in a year. At typical revenue that's a 7.9% gross yield, before the mortgage, taxes and running costs.
The 10 largest operators in Santa Rosa Beach each ran 68 or more listings as of May 2025.
and 3 more
Santa Rosa Beach ranks #51 of the 73 Florida markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Hallandale Beach, FL | 18.4% | $51,024 | |
| 2 | Deerfield Beach, FL | 18.3% | $49,836 | |
| 3 | Delray Beach, FL | 15.3% | $52,453 | |
| 4 | Panama City, FL |
None listed in Santa Rosa Beach right now, so here are others in Florida.
A typical active Airbnb in Santa Rosa Beach, FL earned $68,129 in the 12 months to Sep 2026. The median listing was booked 38% of nights, and the average nightly rate was $471 in Sep 2026. Against a median home value of $858,900, that's a 7.9% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $68,129 in the 12 months to Sep 2026. The top 25% of listings averaged $103,281 and the bottom 25% $3,347. Estimated by size: 1-bedroom about $52,590; 2-bedroom about $57,015; 3-bedroom about $64,035 and 4-bedroom about $83,181 a year.
The typical listing was booked 38% of nights in the 12 months to Sep 2026, from 78% in July to 10% in January.
Based on 3,000 Santa Rosa Beach short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Santa Rosa Beach over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
| 27% |
| $446 |
| 39% |
| $64,035 |
| 4 bedrooms | 28% | $609 | 37% | $83,181 |
|---|
| 5 bedrooms | 11% | $905 | 37% | $122,229 |
|---|
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $4,215 | 38% | $376 | |
| Nov 2025 | $3,662 | 24% | $387 | |
| Dec 2025 | $3,660 | 16% | $461 | |
| Jan 2026 | $2,794 | 10% | $401 | |
| Feb 2026 | $3,905 | 22% | $416 | |
| Mar 2026 | $6,750 | 56% | $527 | |
| Apr 2026 | $5,804 | 50% | $487 | |
| May 2026 | $7,129 | 58% | $559 | |
| Jun 2026 | $9,358 | 74% | $726 | |
| Jul 2026 | $11,155 | 78% | $768 | |
| Aug 2026 | $5,026 | 36% | $512 | |
| Sep 2026 | $4,671 | 41% | $471 |
Guests book 79 days ahead on average.
and 3 more
| 14.7% |
| $41,932 |
| 5 | Boynton Beach, FL | 13.9% | $56,131 |
|---|
| 6 | Fort Walton Beach, FL | 13.9% | $44,747 |
|---|
| 7 | Gulf Breeze, FL | 13.4% | $64,110 |
|---|
| 8 | Pensacola, FL | 13.4% | $35,684 |
|---|
| 51 | Santa Rosa Beach, FL (this market) | 7.9% | $68,129 |
|---|
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July; June and May earned the most, bringing in 41% of a typical listing's revenue in the 12 months to Sep 2026.
$858,900 as of August 2026 (Zillow Home Value Index), up 0.4% in a year.
4-bedroom homes make up 28% of listings, earning an estimated $83,181 a year.
The top origin cities are Atlanta, GA (5.2% of guests); Nashville, TN (3.2% of guests) and Birmingham, AL (2.0% of guests).
Chalet tracks 3,000 short-term rental listings in Santa Rosa Beach, FL, with data through Sep 2026.
For education only, not financial, legal or investment advice. Full methodology
