Monthly Occupancy Rate
Annual avg 40% · peaks at 83% in Jul
83% (Jul)
Summer peak
40%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes. Active full-time operators in Panama City average $41,808 in annual revenue, with 48% median occupancy and a $236 median ADR (Chalet data). Short-term rentals are legal, but require both city and state licensing, with enforcement and fines for noncompliance.
Top-quartile operators see upside to $63,940. The whole-market median of $43,243 is slightly higher, diluted by part-time listings—active operator figures are the true benchmark. See current [Panama City STR regulations](/rental-regulations/panama-city-fl).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Panama City address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $271 |
| $47,186 |
3 Bedroom | 603 | 46% | $323 | $53,661 |
4 Bedroom | 187 | 43% | $440 | $68,271 |
5 BedroomRecommended | 46 | 38% | $702 | $97,787 |
Panama City is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Cedar Grove | 12% | $38,685 | 3 | $316K |
| 2 | Lower Grand Lagoon | 12% | $48,011 | 1,304 | $417K |
| 3 | Upper Grand Lagoon | 11% | $41,166 | 129 | $371K |
| 4 | Pretty Bayou | 5% | $17,488 | 7 | $367K |
Annual average is 48%, rising to 83% in July and dipping to 0% in February.
July, June, June are peak months, with ADR averaging $284 and occupancy reaching 83% in July.
$286,664, up 0.98% year-over-year.
2 Bedrooms are the most popular property type with 1,096 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Atlanta, GA (4.89% of bookings), Nashville, TN (1.64% of bookings), Birmingham, AL (1.24% of bookings).
2,462 active short-term rental listings — split across studio (90), 1 bedroom (840), 2 bedroom (1,096), 3 bedroom (603), 4 bedroom (187), 5 bedroom (46).