Monthly Occupancy Rate
Annual avg 42% · peaks at 81% in Jul
81% (Jul)
Summer peak
42%
Annual avg
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Quarterly average across active listings
Score a specific Panama City address against revenue, occupancy, and yield benchmarks.
Panama City's ADR rises 136% from Jan ($198) to Jun ($467), but occupancy rises 12.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 44% |
| $278 |
| $44,275 |
3 Bedroom | 737 | 42% | $332 | $50,905 |
4 Bedroom | 240 | 39% | $445 | $63,091 |
5 BedroomRecommended | 59 | 34% | $705 | $87,228 |
Panama City is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Cedar Grove | 14% | $43,438 | 4 | $317K |
| 2 | Upper Grand Lagoon | 11% | $41,494 | 128 | $371K |
| 3 | Lower Grand Lagoon | 11% | $46,481 | 1,289 | $418K |
| 4 | Pretty Bayou | 5% | $18,772 | 8 | $369K |
Annual average is 45%, rising to 83% in July and dipping to 6% in January.
July, July, June are peak months, with ADR averaging $284 and occupancy reaching 83% in July.
$287,003, up 1.06% year-over-year.
2 Bedrooms are the most popular property type with 1,245 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Atlanta, GA (4.84% of bookings), Nashville, TN (1.65% of bookings), Birmingham, AL (1.28% of bookings).
2,461 active short-term rental listings — split across studio (100), 1 bedroom (955), 2 bedroom (1,245), 3 bedroom (737), 4 bedroom (240), 5 bedroom (59).
