Airbnb market dataThrough 2,531 listingsHow we measure
Yes. Panama City, FL is a strong Airbnb market in 2026, with a whole-market median annual revenue of $45,401, median occupancy of 47%, and ADR of $271 (Chalet data).
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Written from an earlier data window, so some figures differ from the live numbers above.
Chalet AI
A typical active Panama City Airbnb earned $45,401 in the 12 months to Sep 2026. The top 25% of listings averaged $69,601, about 1.5× that. The bottom 25%, which includes rarely booked listings, averaged $3,583.
$3.6k
Bottom 25% average
$45.4k
Typical listing
$69.6k
Top 25% average
2-bedroom homes are the most common in Panama City (37% of listings).
| Bedrooms |
|---|
The best three months, Jul, Jun and May, brought in 44% of a typical Panama City listing's revenue over the 12 months to Sep 2026.
Apr–Jul beat a year earlier; Aug was 14% lower
Typical monthly revenue per listing, Oct 2025–Sep 2026, against the same month a year earlier
No year-earlier data for Oct–Mar yet.
Lower Grand Lagoon has the highest gross yield of the 2 Panama City neighborhoods we rank, at 11.5%, with typical revenue of $48,337 a year.
| # | neighborhood | Gross yield | Revenue/yr | Occupancy | Home value |
|---|---|---|---|---|---|
| 1 | Lower Grand Lagoon | 11.5% | $48,337 | ||
| 2 | Upper Grand Lagoon | 11.2% | $41,079 |
Ranked by gross yield (typical yearly revenue ÷ median home value), last 12 months. 2 neighborhoods have fewer than 20 listings or incomplete data and aren't ranked.
Yield isn't everything: zoning and HOA rules decide which streets allow short-term rentals.
The median Panama City home is worth $284,369 (Zillow, Aug 2026), up 1.2% in a year. At typical revenue that's a 16.0% gross yield, before the mortgage, taxes and running costs.
Panama City ranks #4 of the 73 Florida markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Deerfield Beach, FL | 18.5% | $50,521 | |
| 2 | Delray Beach, FL | 17.0% | $58,242 | |
| 3 | Hallandale Beach, FL | 16.7% | $46,311 | |
| 4 | Panama City, FL (this market) |
1 in Panama City, the rest elsewhere in Florida.
A typical active Airbnb in Panama City, FL earned $45,401 in the 12 months to Sep 2026. The median listing was booked 47% of nights, and the average nightly rate was $271 in Sep 2026. Against a median home value of $284,369, that's a 16.0% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $45,401 in the 12 months to Sep 2026. The top 25% of listings averaged $69,601 and the bottom 25% $3,583. Estimated by size: 1-bedroom about $38,508; 2-bedroom about $46,613; 3-bedroom about $52,862 and 4-bedroom about $66,983 a year.
The typical listing was booked 47% of nights in the 12 months to Sep 2026, from 84% in July to 6% in January.
Based on 2,531 Panama City short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Panama City over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
| Share of listings |
|---|
| Nightly rate |
|---|
| Occupancy |
|---|
| Est. revenue/yr |
|---|
| Studio | 3% | $158 | 44% | $25,490 |
|---|---|---|---|---|
| 1 bedroom | 28% | $211 | 50% | $38,508 |
| 2 bedrooms | 37% | $276 | 46% | $46,613 |
| 3 bedrooms | 22% | $328 | 44% | $52,862 |
| 4 bedrooms | 7% | $448 | 41% | $66,983 |
| 5 bedrooms | 2% | $651 | 36% | $85,393 |
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
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| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $3,079 | 47% | $214 | |
| Nov 2025 | $1,927 | 21% | $207 | |
| Dec 2025 | $1,968 | 18% | $222 | |
| Jan 2026 | $1,646 | 6% | $196 | |
| Feb 2026 | $1,922 | 16% | $201 | |
| Mar 2026 | $4,071 | 54% | $274 | |
| Apr 2026 | $4,081 | 54% | $276 | |
| May 2026 | $5,265 | 62% | $343 | |
| Jun 2026 | $6,900 | 81% | $465 | |
| Jul 2026 | $7,597 | 84% | $465 | |
| Aug 2026 | $3,631 | 45% | $304 | |
| Sep 2026 | $3,313 | 47% | $271 |
Yes, Airbnbs are legal in Panama City, FL, as short-term rentals are protected by Florida state law.
Yes, you need a Panama City Local Business Tax Receipt (BTR) and a Florida DBPR vacation rental license to operate an Airbnb in Panama City.
The city does not codify HOA/condo overrides; private covenants may still apply.
STRs in Panama City are subject to 6% state sales tax, 5% county lodging tax, and a 1% city merchant fee.
The 10 largest operators in Panama City each ran 23 or more listings as of May 2025.
and 3 more
Of guests from the top 10 cities, 71% live within a day's drive.
and 3 more
| 16.0% |
| $45,401 |
| 5 | Largo, FL | 14.5% | $48,908 |
|---|
| 6 | Pensacola, FL | 14.5% | $38,588 |
|---|
| 7 | Fort Walton Beach, FL | 14.2% | $45,733 |
|---|
| 8 | Seminole, FL | 13.7% | $52,966 |
|---|
Buying here?
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July; June and May earned the most, bringing in 44% of a typical listing's revenue in the 12 months to Sep 2026.
$284,369 as of August 2026 (Zillow Home Value Index), up 1.2% in a year.
2-bedroom homes make up 37% of listings, earning an estimated $46,613 a year.
The top origin cities are Atlanta, GA (4.8% of guests); Nashville, TN (1.7% of guests) and Birmingham, AL (1.3% of guests). Of guests from the top 10 cities, 71% live within a day's drive.
Chalet tracks 2,531 short-term rental listings in Panama City, FL, with data through Sep 2026.
For education only, not financial, legal or investment advice. Full methodology
