Monthly Occupancy Rate
Annual avg 45% · peaks at 83% in Jul
83% (Jul)
Summer peak
45%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes. Panama City, FL is a strong Airbnb market in 2026, with a whole-market median annual revenue of $42,471, median occupancy of 48%, and ADR of $236 (Chalet data). The regulatory environment is currently permissive but requires strict compliance with city and state licensing.
Top-quartile operators see upside to $63,656. The most notable trend is a surge in occupancy (-0.6% year-over-year). For compliance details, see [Panama City STR regulations](/rental-regulations/panama-city-fl).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Panama City address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 47% |
| $280 |
| $48,294 |
3 Bedroom | 602 | 44% | $329 | $53,126 |
4 Bedroom | 184 | 42% | $437 | $66,198 |
5 BedroomRecommended | 45 | 39% | $673 | $94,650 |
Panama City is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Cedar Grove | 13% | $39,985 | 3 | $316K |
| 2 | Upper Grand Lagoon | 11% | $41,685 | 125 | $371K |
| 3 | Lower Grand Lagoon | 11% | $46,671 | 1,291 | $417K |
| 4 | Pretty Bayou | 5% | $17,781 | 7 | $367K |
Annual average is 48%, rising to 83% in July and dipping to 0% in February.
July, July, June are peak months, with ADR averaging $284 and occupancy reaching 83% in July.
$286,664, up 0.98% year-over-year.
2 Bedrooms are the most popular property type with 1,093 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Atlanta, GA (4.89% of bookings), Nashville, TN (1.64% of bookings), Birmingham, AL (1.24% of bookings).
2,438 active short-term rental listings — split across studio (90), 1 bedroom (843), 2 bedroom (1,093), 3 bedroom (602), 4 bedroom (184), 5 bedroom (45).
