Monthly Occupancy Rate
Annual avg 51% · peaks at 77% in Jul
77% (Jul)
Summer peak
51%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Pensacola, FL remains a reliable Airbnb market. The whole-market median is $36,414 in annual revenue at 50% occupancy and a $186 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Pensacola address against revenue, occupancy, and yield benchmarks.
Pensacola's ADR rises 68% from Feb ($157) to Jun ($263), but occupancy rises 3.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 698 | 49% | $247 | $43,980 |
4 Bedroom | 231 | 45% | $383 | $62,620 |
5 BedroomRecommended | 36 | 46% | $473 | $79,212 |
Pensacola is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Eastmount | 28% | $50,713 | 12 | $181K |
| 2 | Sunny Ridge | 17% | $32,152 | 36 | $190K |
| 3 | Cervello | 17% | $39,269 | 30 | $232K |
| 4 | Kensington | 14% | $31,550 | 12 | $227K |
| 5 | Renz Anna Villa | 13% | $37,557 | 104 | $293K |
| 6 | East Downtown | 12% | $26,799 | 77 | $223K |
| 7 | St John Coalition | 11% | $34,425 | 83 | $316K |
| 8 | Woodland Heights | 10% | $44,427 | 28 | $432K |
| 9 | Goulding | 10% | $46,628 | 107 | $460K |
| 10 | Regency Park | 10% | $26,819 | 27 | $272K |
| 11 | Downtown | 9% | $49,382 | 31 | $536K |
| 12 | Walden | 8% | $19,518 | 11 | $230K |
| 13 | La Mirage | 8% | $26,423 | 6 | $347K |
| 14 | Brittany Forge | 7% | $24,495 | 5 | $348K |
| 15 | Baymarc | 5% | $31,793 | 27 | $697K |
Annual average is 50%, rising to 77% in July and dipping to 24% in January.
July, July, June are peak months, with ADR averaging $263 and occupancy reaching 77% in July.
$267,121, up 0.93% year-over-year.
3 Bedrooms are the most popular property type with 698 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Pensacola, FL (4.48% of bookings), Atlanta, GA (2.01% of bookings), New Orleans, LA (1.78% of bookings).
1,727 active short-term rental listings — split across studio (38), 1 bedroom (541), 2 bedroom (522), 3 bedroom (698), 4 bedroom (231), 5 bedroom (36).
