Airbnb Market Analytics & Investment Insights
Annual Revenue
$28,002
Based on 1962 full time Airbnb rentals
Average Daily Rate
$190
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
10.75%
Occupancy Rate
49%
Yes — operating a short-term rental in Pensacola, FL can be highly profitable. Pensacola, FL Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $28,002 and achieving a 49% occupancy rate. With around 1,962 active vacation rentals on the market, Pensacola, FL offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Pensacola, FL have depreciated by -3.74% over the last year.
As of November 2025, the Zillow Home Value Index shows a typical home value of $260,575 in Pensacola, FL.
There are 1,962 active short-term rentals, with an average daily rate of $190, resulting in an approximate annual revenue of $28,002 per property.
From the occupancy rate standpoint and demand data, July, June, and August are the top performing months in Pensacola. The occupancy rate in July is 73% and average daily rate is $238. The occupancy rate in June is 63% and average daily rate is $209. The occupancy rate in August is 62% and average daily rate is $213.
Pensacola, FL is considered Investor-Friendly for short-term investments. See Pensacola, FL Rental Regulations for more information.
Get matched with top Pensacola, FL realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Pensacola, FL
$190
Seasonal ADR fluctuations throughout the year in Pensacola, FL
$203
The Average Daily Rate (ADR) in Pensacola, FL varies from $174 in low season to $261 during peak months, with an annual average of $203.
Peak ADR: typically in January, February, July, averaging $261 per night.
Shoulder season: ADR around $207 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $174, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Pensacola, FL
49%
Seasonal occupancy fluctuations throughout the year in Pensacola, FL
51%
Pensacola, FL's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 26% in January to 73% in July, with an annual average of 51%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 66%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 27%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 45% with balanced supply and demand.
Revenue trends reflecting occupancy and ADR patterns throughout the year
Revenue per active listing by month in Pensacola, FL
$2,961
Revenue directly reflects occupancy × ADR patterns:
High season: hosts earn $4,432– $4,432/month.
Shoulder months: typically $2,498/month.
Low months: about $2,237/month, but extended stays often smooth cash flow.
Across 2025, the average annual Airbnb revenue per active listing in Pensacola, FL was $35,532, supported by an average occupancy of 46% and ADR of $215.
Seasonal performance comparison across occupancy, ADR, and monthly revenue
| Season | Avg. Occupancy | Avg. ADR | Avg. Monthly Revenue |
|---|---|---|---|
| Summer (Jun–Aug) | 66% | $220 | $3,913 |
| Fall (Sep–Nov) | 42% | $192 | $2,342 |
| Winter (Dec–Feb) | 27% | $234 | $1,714 |
| Spring (Mar–May) | 47% | $214 | $2,654 |
Get matched with top Pensacola, FL lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Active Short-Term Rentals
1,962
Before setting up an Airbnb in Pensacola, FL, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inPensacola, FL, but hosts should understand how local policies may apply to their property.
Overall, Pensacola, FL's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Pensacola, FL
Short-term rentals in Pensacola, FL offer an average gross yield of 10.75%, with a typical property tax of 0.63%—source: SmartAsset Property Tax Calculator.
The median household income in Pensacola, FL is $70,838.
The occupancy rate for Airbnb rentals in Pensacola, FL is 49%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 3-bedroom with an average daily rate of $233 and an average yearly revenue of $36,724.
Unemployment in Pensacola, FL is 3.9%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Pensacola, FL ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Luxury Coastal Vacations leads the market with 90 active listings and maintains an exceptional 4.70 average guest rating.
Jd leads the market with 82 active listings and maintains an exceptional 3.70 average guest rating.
Stanley James III leads the market with 73 active listings and maintains an exceptional 4.56 average guest rating.
These top performers serve as benchmarks for what drives success in Pensacola, FL's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Pensacola, FL Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Pensacola, FL is a popular destination for travelers, with Airbnb demand coming from cities like Pensacola (3.87% of all guests), Atlanta (2.18% of all guests), and New Orleans (2.00% of all guests).
The average booking lead time for short-term rentals in Pensacola, FL is 49 days.
The top short-term rental hosts in Pensacola, FL include Luxury Coastal Vacations, Jd and Stanley James III. These hosts have an average rating of 4.70, 3.70 and 4.56 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 14 | 57% | $118 | $24,623 |
| 1 Bedroom | 409 | 49% | $134 | $24,039 |
| 2 Bedroom | 308 | 47% | $189 | $32,237 |
| 3 Bedroom | 435 | 43% | $233 | $36,748 |
| 4 Bedroom | 105 | 39% | $328 | $46,727 |
| 5 Bedroom | 27 | 40% | $418 | $60,830 |
Looking for the most profitable areas to invest in Pensacola, FL short-term rentals? These neighborhoods stand out for strong returns and steady demand.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Pensacola, FL's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Pensacola, FL. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 32505 | 19% | $25,996 | 80 | $139K |
| 2 |
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Pensacola, FL short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Pensacola, FL.
Calculate Your Income PotentialDiscover other high-performing Airbnb markets in the same state as Pensacola, FL
| 32501 |
| 13% |
| $32,751 |
| 311 |
| $255K |
| 3 | 32506 | 12% | $27,701 | 129 | $237K |
| 4 | 32534 | 12% | $27,671 | 71 | $238K |
| 5 | 32503 | 11% | $29,865 | 404 | $282K |
| 6 | 32502 | 10% | $34,902 | 354 | $337K |
| 7 | 32504 | 10% | $27,178 | 129 | $264K |
| 8 | 32514 | 10% | $25,761 | 155 | $254K |
| 9 | 32526 | 9% | $25,740 | 141 | $278K |
| 10 | 32507 | 5% | $20,653 | 1,157 | $378K |