Monthly Occupancy Rate
Annual avg 49% · peaks at 76% in Jun
76% (Jun)
Summer peak
49%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Pensacola, FL remains a reliable Airbnb market. Active full-time operators average $35,987 in annual revenue at 50% occupancy and a $186 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Pensacola address against revenue, occupancy, and yield benchmarks.
Pensacola's ADR rises 75% from Jan ($154) to Jun ($269), but occupancy rises 3.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 695 | 49% | $240 | $42,905 |
4 Bedroom | 232 | 46% | $359 | $60,477 |
5 BedroomRecommended | 36 | 50% | $473 | $85,670 |
Pensacola is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Eastmount | 21% | $38,103 | 12 | $181K |
| 2 | Cervello | 17% | $39,339 | 30 | $232K |
| 3 | Sunny Ridge | 16% | $30,978 | 36 | $190K |
| 4 | Kensington | 15% | $33,067 | 12 | $227K |
| 5 | Renz Anna Villa | 13% | $38,222 | 105 | $293K |
| 6 | East Downtown | 13% | $28,368 | 78 | $223K |
| 7 | Woodland Heights | 11% | $48,729 | 28 | $432K |
| 8 | Walden | 11% | $25,447 | 11 | $230K |
| 9 | St John Coalition | 11% | $34,553 | 85 | $316K |
| 10 | Regency Park | 11% | $29,306 | 27 | $272K |
| 11 | Brittany Forge | 10% | $33,985 | 6 | $348K |
| 12 | Goulding | 10% | $43,908 | 110 | $460K |
| 13 | Downtown | 9% | $46,758 | 29 | $536K |
| 14 | La Mirage | 7% | $24,021 | 6 | $347K |
| 15 | Baymarc | 5% | $33,076 | 28 | $697K |
Annual average is 50%, rising to 76% in June and dipping to 24% in January.
June, July, March are peak months, with ADR averaging $269 and occupancy reaching 76% in June.
$267,121, up 0.93% year-over-year.
3 Bedrooms are the most popular property type with 695 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Pensacola, FL (4.48% of bookings), Atlanta, GA (2.01% of bookings), New Orleans, LA (1.78% of bookings).
1,734 active short-term rental listings — split across studio (37), 1 bedroom (536), 2 bedroom (523), 3 bedroom (695), 4 bedroom (232), 5 bedroom (36).