Monthly Occupancy Rate
Annual avg 49% · peaks at 75% in Jul
75% (Jul)
Summer peak
49%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Pensacola, FL remains a reliable Airbnb market. The whole-market median is $35,684 in annual revenue at 46% occupancy and a $227 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Pensacola address against revenue, occupancy, and yield benchmarks.
Pensacola's ADR rises 85% from Jan ($169) to Jun ($312), but occupancy rises 3.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 1,045 | 47% | $246 | $42,157 |
4 Bedroom | 328 | 41% | $375 | $55,613 |
5 BedroomRecommended | 55 | 39% | $485 | $69,313 |
Pensacola is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Eastmount | 31% | $55,098 | 13 | $178K |
| 2 | Sunny Ridge | 19% | $33,883 | 39 | $178K |
| 3 | Cervello | 17% | $38,539 | 33 | $227K |
| 4 | Renz Anna Villa | 13% | $36,883 | 113 | $290K |
| 5 | East Downtown | 12% | $25,429 | 84 | $215K |
| 6 | Kensington | 11% | $25,498 | 14 | $227K |
| 7 | Regency Park | 11% | $30,516 | 29 | $272K |
| 8 | St John Coalition | 11% | $33,839 | 93 | $313K |
| 9 | Woodland Heights | 9% | $40,989 | 30 | $435K |
| 10 | Downtown | 9% | $50,260 | 32 | $549K |
| 11 | Goulding | 9% | $40,548 | 114 | $457K |
| 12 | Brittany Forge | 8% | $29,473 | 6 | $351K |
| 13 | Walden | 8% | $17,237 | 13 | $227K |
| 14 | La Mirage | 7% | $24,833 | 7 | $346K |
| 15 | Baymarc | 4% | $28,196 | 28 | $705K |
Annual average is 46%, rising to 75% in July and dipping to 23% in January.
July, July, June are peak months, with ADR averaging $303 and occupancy reaching 75% in July.
$266,727, up 1.23% year-over-year.
3 Bedrooms are the most popular property type with 1,045 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Pensacola, FL (4.13% of bookings), Atlanta, GA (2.04% of bookings), New Orleans, LA (1.73% of bookings).
1,920 active short-term rental listings — split across studio (57), 1 bedroom (753), 2 bedroom (824), 3 bedroom (1,045), 4 bedroom (328), 5 bedroom (55).
