Airbnb market dataThrough 3,713 listingsHow we measure
A typical active Airbnb in Hilton Head Island, SC earned $46,551 in the 12 months to Sep 2026, with the median listing booked 42% of nights and an average nightly rate of $314 in Sep 2026.
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A typical active Hilton Head Island Airbnb earned $46,551 in the 12 months to Sep 2026. The top 25% of listings averaged $77,197, about 1.7× that. The bottom 25%, which includes rarely booked listings, averaged $1,936.
$1.9k
Bottom 25% average
$46.6k
Typical listing
$77.2k
Top 25% average
2-bedroom homes are the most common in Hilton Head Island (49% of listings).
| Bedrooms | Share of listings | Nightly rate | Occupancy | Est. revenue/yr |
|---|---|---|---|---|
| Studio | 0% | $181 | 50% | $33,163 |
| 1 bedroom | 17% | $228 | 50% | $41,610 |
| 2 bedrooms | 49% | $276 | 42% | $42,549 |
| 3 bedrooms |
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The best three months, Jul, Jun and May, brought in 34% of a typical Hilton Head Island listing's revenue over the 12 months to Sep 2026.
Apr–May beat a year earlier; Aug was 35% lower
Typical monthly revenue per listing, Oct 2025–Sep 2026, against the same month a year earlier
No year-earlier data for Oct–Mar yet.
Port Royal has the highest gross yield of the 8 Hilton Head Island neighborhoods we rank, at 9.8%, with typical revenue of $43,463 a year.
| # | neighborhood | Gross yield | Revenue/yr | Occupancy | Home value |
|---|---|---|---|---|---|
| 1 | Port Royal | 9.8% | $43,463 | ||
| 2 | Forest Beach | 8.3% | $46,237 | ||
| 3 | Shelter Cove | 7.3% | $37,791 | ||
| 4 | Indigo Run | locked | locked | locked | locked |
| 5 | Sea Pines | locked | locked | locked | locked |
| 6 | Shipyard | locked | locked | locked | locked |
| 7 | Palmetto Hall | locked | locked | locked | locked |
| 8 | Palmetto Dunes | locked | locked | locked | locked |
Ranked by gross yield (typical yearly revenue ÷ median home value), last 12 months. 2 neighborhoods have fewer than 20 listings or incomplete data and aren't ranked.
Yield isn't everything: zoning and HOA rules decide which streets allow short-term rentals.
The median Hilton Head Island home is worth $782,931 (Zillow, Aug 2026), up 3.9% in a year. At typical revenue that's a 5.9% gross yield, before the mortgage, taxes and running costs.
The 10 largest operators in Hilton Head Island each ran 104 or more listings as of May 2025.
and 3 more
Hilton Head Island ranks #11 of the 12 South Carolina markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | North Charleston, SC | 15.0% | $46,422 | |
| 2 | Columbia, SC | 14.4% | $33,131 | |
| 3 | Myrtle Beach, SC | 11.8% | $38,194 | |
| 4 | Charleston, SC |
None listed in Hilton Head Island right now, so here are others in South Carolina.
A typical active Airbnb in Hilton Head Island, SC earned $46,551 in the 12 months to Sep 2026. The median listing was booked 42% of nights, and the average nightly rate was $314 in Sep 2026. Against a median home value of $782,931, that's a 5.9% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $46,551 in the 12 months to Sep 2026. The top 25% of listings averaged $77,197 and the bottom 25% $1,936. Estimated by size: 1-bedroom about $41,610; 2-bedroom about $42,549; 3-bedroom about $58,384 and 4-bedroom about $95,887 a year.
The typical listing was booked 42% of nights in the 12 months to Sep 2026, from 76% in July to 10% in January.
Based on 3,713 Hilton Head Island short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Hilton Head Island over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
| 21% |
| $416 |
| 38% |
| $58,384 |
| 4 bedrooms | 9% | $661 | 40% | $95,887 |
|---|
| 5 bedrooms | 4% | $911 | 35% | $116,996 |
|---|
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $3,808 | 42% | $257 | |
| Nov 2025 | $3,026 | 29% | $258 | |
| Dec 2025 | $2,737 | 19% | $276 | |
| Jan 2026 | $2,239 | 10% | $251 | |
| Feb 2026 | $2,710 | 21% | $256 | |
| Mar 2026 | $4,174 | 54% | $314 | |
| Apr 2026 | $4,691 | 58% | $356 | |
| May 2026 | $4,800 | 56% | $365 | |
| Jun 2026 | $5,047 | 70% | $407 | |
| Jul 2026 | $6,018 | 76% | $422 | |
| Aug 2026 | $3,615 | 40% | $353 | |
| Sep 2026 | $3,686 | 42% | $326 |
Of guests from the top 10 cities, 83% live within a day's drive. Guests book 85 days ahead on average.
and 3 more
| 11.4% |
| $67,257 |
| 5 | North Myrtle Beach, SC | 11.1% | $44,114 |
|---|
| 6 | Murrells Inlet, SC | 10.6% | $42,547 |
|---|
| 7 | Aiken, SC | 10.3% | $29,028 |
|---|
| 8 | Greenville, SC | 9.4% | $31,026 |
|---|
| 11 | Hilton Head Island, SC (this market) | 5.9% | $46,551 |
|---|
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July; June and May earned the most, bringing in 34% of a typical listing's revenue in the 12 months to Sep 2026.
$782,931 as of August 2026 (Zillow Home Value Index), up 3.9% in a year.
2-bedroom homes make up 49% of listings, earning an estimated $42,549 a year.
The top origin cities are Charlotte, NC (3.8% of guests); Atlanta, GA (3.6% of guests) and Greenville, SC (1.8% of guests). Of guests from the top 10 cities, 83% live within a day's drive.
Chalet tracks 3,713 short-term rental listings in Hilton Head Island, SC, with data through Sep 2026.
For education only, not financial, legal or investment advice. Full methodology
