Monthly Occupancy Rate
Annual avg 52% · peaks at 73% in Aug
73% (Aug)
Summer peak
52%
Annual avg
34% (Feb)
Winter low
Airbnb Market Analytics & Investment Insights
Yes — Hampton, VA remains a reliable Airbnb market. Active full-time operators average $44,397 in annual revenue at 50% occupancy and a $224 ADR. Local regulation is investor-friendly per Chalet’s assessment.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Hampton address against revenue, occupancy, and yield benchmarks.
Hampton's ADR rises 30% from Feb ($248) to Jul ($322), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $188 |
| $38,947 |
3 Bedroom | 54 | 51% | $261 | $48,579 |
4 Bedroom | 31 | 50% | $381 | $69,268 |
5 BedroomRecommended | 17 | 39% | $646 | $92,818 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
Annual average is 50%, rising to 73% in August and dipping to 34% in February.
August, July, June are peak months, with ADR averaging $308 and occupancy reaching 73% in August.
$269,182, down 0.69% year-over-year.
2 Bedrooms are the most popular property type with 55 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Washington (2.26% of bookings), Richmond (1.78% of bookings), New York (1.55% of bookings).
142 active short-term rental listings — split across studio (2), 1 bedroom (26), 2 bedroom (55), 3 bedroom (54), 4 bedroom (31), 5 bedroom (17).