Monthly Occupancy Rate
Annual avg 58% · peaks at 70% in Apr
70% (Apr)
Summer peak
58%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, with caveats. Charleston’s Airbnb market posts a robust median annual revenue of $57,197, with median occupancy at 59% and ADR at $345 (Chalet data). However, regulation is highly restrictive—only owner-occupied STRs are legal, with whole-house rentals banned and active enforcement.
Top-quartile operators see upside to $112,674. Success here requires navigating complex compliance and seasonal swings. For full requirements, see [Charleston STR regulations](/rental-regulations/charleston-sc).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Charleston address against revenue, occupancy, and yield benchmarks.
Charleston's ADR rises 79% from Aug ($237) to Feb ($425), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $284 |
| $55,817 |
3 Bedroom | 370 | 51% | $391 | $72,932 |
4 Bedroom | 180 | 50% | $697 | $128,445 |
5 BedroomRecommended | 40 | 57% | $1009 | $208,765 |
Charleston is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Garden District | 24% | $205,983 | 21 | $860K |
| 2 | Shadowmoss | 21% | $99,825 | 3 | $470K |
| 3 | Ashley Forest | 20% | $110,131 | 5 | $542K |
| 4 | Charleston Farms | 15% | $45,587 | 10 | $300K |
| 5 | Melrose | 13% | $62,902 | 4 | $474K |
| 6 | Deer Park | 13% | $38,402 | 8 | $300K |
| 7 | Aichele Terrace | 10% | $29,365 | 3 | $300K |
| 8 | Northwoods Estates | 9% | $28,234 | 20 | $300K |
| 9 | French Quarter | 9% | $131,177 | 54 | $1414K |
| 10 | Cannonborough Elliottborough | 9% | $84,005 | 614 | $977K |
| 11 | Radcliffeborough | 8% | $71,211 | 18 | $890K |
| 12 | Parkwood Farmfield | 7% | $40,138 | 4 | $542K |
| 13 | Ardmore Sherwood Forest | 7% | $38,313 | 6 | $542K |
| 14 | Lynwood Willow Walk Oakcrest | 7% | $42,076 | 12 | $602K |
| 15 | Old Windermere | 7% | $35,960 | 4 | $542K |
| 16 | North Central | 6% | $46,943 | 14 | $733K |
| 17 | Riverland Terrace | 6% | $53,373 | 22 | $874K |
| 18 | Avondale | 6% | $30,051 | 13 | $542K |
| 19 | Otranto Club Villas Iii | 5% | $15,947 | 2 | $300K |
| 20 | Creek Point | 5% | $28,737 | 2 | $602K |
| 21 | Citadel Woods | 4% | $24,257 | 6 | $542K |
| 22 | Westside | 4% | $34,271 | 53 | $791K |
| 23 | Dupont Station | 4% | $22,682 | 15 | $542K |
| 24 | Albemarle | 4% | $22,031 | 3 | $542K |
| 25 | East Side | 4% | $29,502 | 17 | $732K |
| 26 | Wagener Terrace | 4% | $39,481 | 16 | $980K |
| 27 | Moreland | 4% | $32,420 | 2 | $844K |
| 28 | Magnolia | 4% | $20,195 | 2 | $542K |
| 29 | West Oak Forest | 4% | $19,564 | 2 | $542K |
| 30 | Maryville Ashleyville | 4% | $19,360 | 3 | $542K |
| 31 | Harleston Village | 3% | $40,041 | 33 | $1307K |
| 32 | Forest Neighborhood Coalition | 3% | $16,341 | 4 | $542K |
| 33 | Lenevar | 3% | $15,313 | 4 | $542K |
| 34 | Charlestowne | 3% | $79,903 | 24 | $2849K |
| 35 | Ansonborough | 3% | $44,646 | 12 | $1782K |
| 36 | Wappoo Heights | 2% | $40,823 | 3 | $1717K |
| 37 | Daniel Island | 2% | $35,355 | 18 | $1495K |
| 38 | Charlestowne Estates Iii | 1% | $7,216 | 3 | $542K |
| 39 | Hampton Park Terrace | 1% | $16,035 | 6 | $1413K |
| 40 | Russelldale | 0% | $12,403 | 3 | $0K |
Annual average is 59%, rising to 70% in April and dipping to 37% in January.
April, March, April are peak months, with ADR averaging $299 and occupancy reaching 70% in April.
$596,033, up 0.69% year-over-year.
1 Bedrooms are the most popular property type with 618 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (3.52% of bookings), New York, NY (2.81% of bookings), Atlanta, GA (2.17% of bookings).
1,527 active short-term rental listings — split across studio (75), 1 bedroom (618), 2 bedroom (476), 3 bedroom (370), 4 bedroom (180), 5 bedroom (40).
