Monthly Occupancy Rate
Annual avg 57% · peaks at 70% in Apr
70% (Apr)
Summer peak
57%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, with caveats. Active full-time Airbnb operators in Charleston, SC average $58,218 in annual revenue, with 59% occupancy and a $299 ADR (Chalet data). However, the city enforces some of the strictest STR regulations nationally: only owner-occupied rentals are legal, and whole-house STRs are banned.
Top-quartile operators see upside to $112,481. The median revenue ($59,511) is diluted by part-time listings and should not be used as a benchmark. For full details, see [Charleston STR regulations](/rental-regulations/charleston-sc).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Charleston address against revenue, occupancy, and yield benchmarks.
Charleston's ADR rises 79% from Aug ($237) to Feb ($425), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $276 |
| $55,149 |
3 Bedroom | 370 | 52% | $388 | $73,823 |
4 Bedroom | 183 | 52% | $667 | $126,745 |
5 BedroomRecommended | 40 | 54% | $951 | $188,940 |
Charleston is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Shadowmoss | 21% | $99,695 | 3 | $470K |
| 2 | Ashley Forest | 19% | $100,366 | 5 | $542K |
| 3 | Garden District | 17% | $147,614 | 21 | $860K |
| 4 | Deer Park | 16% | $49,030 | 9 | $300K |
| 5 | Charleston Farms | 14% | $42,846 | 11 | $300K |
| 6 | Melrose | 12% | $58,832 | 4 | $474K |
| 7 | Aichele Terrace | 10% | $30,617 | 3 | $300K |
| 8 | Northwoods Estates | 10% | $29,560 | 20 | $300K |
| 9 | Cannonborough Elliottborough | 9% | $89,982 | 622 | $977K |
| 10 | Radcliffeborough | 8% | $73,521 | 18 | $890K |
| 11 | Ardmore Sherwood Forest | 8% | $40,959 | 6 | $542K |
| 12 | Parkwood Farmfield | 7% | $37,779 | 4 | $542K |
| 13 | Maryville Ashleyville | 6% | $34,085 | 3 | $542K |
| 14 | North Central | 6% | $45,914 | 15 | $733K |
| 15 | Lynwood Willow Walk Oakcrest | 6% | $37,249 | 12 | $602K |
| 16 | Old Windermere | 6% | $33,475 | 4 | $542K |
| 17 | Otranto Club Villas Iii | 6% | $17,792 | 2 | $300K |
| 18 | Riverland Terrace | 6% | $50,022 | 23 | $874K |
| 19 | Avondale | 5% | $28,436 | 13 | $542K |
| 20 | Charlestowne Estates Iii | 5% | $28,218 | 3 | $542K |
| 21 | Creek Point | 5% | $28,302 | 2 | $602K |
| 22 | Westside | 5% | $36,279 | 54 | $791K |
| 23 | Albemarle | 5% | $24,701 | 3 | $542K |
| 24 | Russelldale | 4% | $13,349 | 3 | $300K |
| 25 | East Side | 4% | $30,028 | 18 | $732K |
| 26 | Moreland | 4% | $33,353 | 2 | $844K |
| 27 | Wagener Terrace | 4% | $38,561 | 16 | $980K |
| 28 | Magnolia | 4% | $21,261 | 3 | $542K |
| 29 | Harleston Village | 3% | $39,584 | 34 | $1307K |
| 30 | Dupont Station | 3% | $16,374 | 16 | $542K |
| 31 | Charlestowne | 3% | $81,651 | 24 | $2849K |
| 32 | Daniel Island | 3% | $38,936 | 18 | $1495K |
| 33 | Ansonborough | 3% | $44,665 | 12 | $1782K |
| 34 | Wappoo Heights | 2% | $37,035 | 3 | $1717K |
| 35 | Hampton Park Terrace | 1% | $19,329 | 6 | $1413K |
Annual average is 59%, rising to 70% in April and dipping to 37% in January.
April, March, April are peak months, with ADR averaging $299 and occupancy reaching 70% in April.
$596,033, up 0.69% year-over-year.
1 Bedrooms are the most popular property type with 621 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (3.52% of bookings), New York, NY (2.81% of bookings), Atlanta, GA (2.17% of bookings).
1,550 active short-term rental listings — split across studio (75), 1 bedroom (621), 2 bedroom (480), 3 bedroom (370), 4 bedroom (183), 5 bedroom (40).