Airbnb Market Analytics & Investment Insights
Annual Revenue
$77,842
Based on 2220 full time Airbnb rentals
Average Daily Rate
$332
Gross Yield
13.83%
#29 in the USOccupancy Rate
58%
As of June 2025, Homes in Charleston have appreciated by 6.61%, with the median home value standing at $560,181, according to Zillow.
There are currently 2,220 active short-term rentals in Charleston. The average daily rate for these rentals is $332. This translates to an annual revenue of $77,842 for short-term rentals as of June 2025.
Charleston is an investor-friendly location with short-term rental regulations favorable to those looking to invest in short-term rentals.
Average Daily Rate Trend
$332
Occupancy Rate Trend
58%
Let our agents guide you to the best short-term rental investments in Charleston
Active Short-Term Rentals
2220
As of June 2025, the average gross yield for short-term rentals in Charleston is 13.83%. However, potential investors should also consider the average property tax, which stands at 0.45% according to SmartAsset.
The median household income in Charleston is $58,231.
As of June 2025, the occupancy rate for Airbnb rentals in Charleston is 58%, which is higher than the average occupancy rate for the United States.
As of June 2025 The unemployment rate in Charleston is 3.8%, which is lower than the national average of 4.1%.
The most impactful amenities for short-term rentals in Charleston include a Baby bath, Baby monitor, and Bidet.
Charleston is a popular destination for travelers, with Airbnb demand coming from cities like Charlotte, NC (4.78% of all guests), Atlanta, GA (2.80% of all guests), and New York, NY (2.18% of all guests).
The top short-term rental hosts in Charleston include Vacasa South Carolina, StayDuvet and Win With Carolina One. These hosts have an average rating of 4.61, 4.94 and 4.86 respectively.
The most popular property types in Charleston are 2-bedroom units, with an average daily rate of $332 and an annual revenue of $81,030.
The average booking lead time for short-term rentals in Charleston is 64 days.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 66 | 94% | $183 | $62,453 |
| 1 Bedroom | 960 | 74% | $248 | $66,985 |
| 2 Bedroom | 961 | 75% | $296 | $81,030 |
| 3 Bedroom | 1114 | 70% | $404 | $103,222 |
| 4 Bedroom | 598 | 65% | $526 | $124,794 |
| 5 Bedroom | 174 | 72% | $640 | $168,192 |
Connect with a lender specializing in short-term rentals in Charleston