Airbnb market dataThrough 3,938 listingsHow we measure
A typical active Airbnb in Gulf Shores, AL earned $51,402 in the 12 months to Sep 2026, with the median listing booked 47% of nights and an average nightly rate of $304 in Sep 2026.
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A typical active Gulf Shores Airbnb earned $51,402 in the 12 months to Sep 2026. The top 25% of listings averaged $81,866, about 1.6× that. The bottom 25%, which includes rarely booked listings, averaged $2,588.
$2.6k
Bottom 25% average
$51.4k
Typical listing
$81.9k
Top 25% average
2-bedroom homes are the most common in Gulf Shores (40% of listings).
| Bedrooms | Share of listings | Nightly rate | Occupancy | Est. revenue/yr |
|---|---|---|---|---|
| Studio | 1% | $165 | 48% | $28,760 |
| 1 bedroom | 16% | $231 | 53% | $44,282 |
| 2 bedrooms | 40% | $270 | 45% | $43,938 |
| 3 bedrooms |
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The best three months, Jul, Jun and May, brought in 43% of a typical Gulf Shores listing's revenue over the 12 months to Sep 2026.
Jul brings in 5.3× as much as Jan
Typical monthly revenue per listing, Oct 2025–Sep 2026
The median Gulf Shores home is worth $451,403 (Zillow, Aug 2026), down 0.4% in a year. At typical revenue that's a 11.4% gross yield, before the mortgage, taxes and running costs.
Gulf Shores ranks #6 of the 9 Alabama markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Birmingham, AL | 26.2% | $35,893 | |
| 2 | Montgomery, AL | 23.4% | $35,805 | |
| 3 | Tuscaloosa, AL | 22.7% | $55,755 | |
| 4 | Mobile, AL |
None listed in Gulf Shores right now, so here are others in Alabama.
A typical active Airbnb in Gulf Shores, AL earned $51,402 in the 12 months to Sep 2026. The median listing was booked 47% of nights, and the average nightly rate was $304 in Sep 2026. Against a median home value of $451,403, that's a 11.4% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $51,402 in the 12 months to Sep 2026. The top 25% of listings averaged $81,866 and the bottom 25% $2,588. Estimated by size: 1-bedroom about $44,282; 2-bedroom about $43,938; 3-bedroom about $58,003 and 4-bedroom about $73,727 a year.
The typical listing was booked 47% of nights in the 12 months to Sep 2026, from 83% in July to 4% in February.
Based on 3,938 Gulf Shores short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Gulf Shores over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
| 27% |
| $365 |
| 44% |
| $58,003 |
| 4 bedrooms | 12% | $511 | 40% | $73,727 |
|---|
| 5 bedrooms | 4% | $711 | 37% | $96,261 |
|---|
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $3,844 | 50% | $250 | |
| Nov 2025 | $2,451 | 25% | $236 | |
| Dec 2025 | $2,102 | 18% | $248 | |
| Jan 2026 | $1,553 | 5% | $217 | |
| Feb 2026 | $1,900 | 4% | $236 | |
| Mar 2026 | $5,277 | 63% | $320 | |
| Apr 2026 | $4,427 | 56% | $304 | |
| May 2026 | $6,087 | 60% | $413 | |
| Jun 2026 | $7,748 | 80% | $558 | |
| Jul 2026 | $8,403 | 83% | $554 | |
| Aug 2026 | $3,919 | 45% | $359 | |
| Sep 2026 | $3,693 | 47% | $327 |
Yes, Airbnbs are legal in Gulf Shores, but only in specific tourist and business zoning districts.
Yes, you must obtain both a city business license and a rental license before renting or advertising your property in Gulf Shores.
The total effective lodging tax rate for STRs in Gulf Shores is 16% (4% state, 2% county, 10% city), with Airbnb collecting 7% of the city lodging tax; hosts are responsible for remitting the difference.
The 10 largest operators in Gulf Shores each ran 105 or more listings as of May 2025.
and 3 more
Of guests from the top 10 cities, 66% live within a day's drive. Guests book 76 days ahead on average.
and 3 more
| 17.4% |
| $34,522 |
| 5 | Orange Beach, AL | 12.5% | $85,285 |
|---|
| 6 | Gulf Shores, AL (this market) | 11.4% | $51,402 |
|---|
| 7 | Dauphin Island, AL | 10.1% | $46,431 |
|---|
| 8 | Auburn, AL | 10.0% | $42,005 |
|---|
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July; June and May earned the most, bringing in 43% of a typical listing's revenue in the 12 months to Sep 2026.
$451,403 as of August 2026 (Zillow Home Value Index), down 0.4% in a year.
2-bedroom homes make up 40% of listings, earning an estimated $43,938 a year.
The top origin cities are Birmingham, AL (2.0% of guests); Atlanta, GA (1.4% of guests) and Nashville, TN (1.3% of guests). Of guests from the top 10 cities, 66% live within a day's drive.
Chalet tracks 3,938 short-term rental listings in Gulf Shores, AL, with data through Sep 2026.
For education only, not financial, legal or investment advice. Full methodology
