
Airbnb Market Analytics & Investment Insights
Go Deeper
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Quarterly average across active listings
Score a specific Park City address against revenue, occupancy, and yield benchmarks.
Park City's ADR rises 175% from Sep ($271) to Feb ($746), but occupancy rises 5.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 33% |
| $388 |
| $46,712 |
3 Bedroom | 1,051 | 29% | $548 | $57,200 |
4 Bedroom | 615 | 26% | $803 | $77,201 |
5 BedroomRecommended | 235 | 28% | $1072 | $111,471 |
Park City relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Spiro | 6% | $80,365 | 375 | $1356K |
| 2 | Old Town | 4% | $68,970 | 1,022 | $1694K |
| 3 | Prospector | 4% | $26,579 | 178 | $673K |
| 4 | Lower Deer Valley | 3% | $85,474 | 271 | $2958K |
| 5 | Upper Deer Valley | 2% | $98,665 | 266 | $4831K |
| 6 | Masonic Hill | 2% | $43,620 | 76 | $2354K |
| 7 | Thaynes | 2% | $66,922 | 5 | $3849K |
Annual average is 20%, rising to 50% in February and dipping to 0% in May.
February, March, July are peak months, with ADR averaging $746 and occupancy reaching 50% in February.
$1,606,190, up 3.35% year-over-year.
2 Bedrooms are the most popular property type with 1,383 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are New York, NY (4.67% of bookings), Salt Lake City, UT (4.60% of bookings), Los Angeles, CA (2.68% of bookings).
3,754 active short-term rental listings — split across studio (274), 1 bedroom (1,167), 2 bedroom (1,383), 3 bedroom (1,051), 4 bedroom (615), 5 bedroom (235).