Monthly Occupancy Rate
Annual avg 50% · peaks at 66% in Apr
66% (Apr)
Summer peak
50%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Saint George, UT remains a reliable Airbnb market. The whole-market median is $46,789 in annual revenue at 51% occupancy and a $239 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Saint George address against revenue, occupancy, and yield benchmarks.
Saint George's ADR rises 67% from Jul ($165) to Feb ($276), but occupancy rises 2.1× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 255 | 43% | $264 | $41,343 |
4 BedroomRecommended | 175 | 57% | $353 | $73,430 |
5 Bedroom | 98 | 42% | $449 | $68,603 |
Saint George relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 51%, rising to 66% in April and dipping to 31% in December.
April, March, March are peak months, with ADR averaging $182 and occupancy reaching 66% in April.
$518,738, down 1.09% year-over-year.
3 Bedrooms are the most popular property type with 255 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Salt Lake City, UT (9.61% of bookings), Las Vegas, NV (3.77% of bookings), Lehi, UT (1.60% of bookings).
822 active short-term rental listings — split across studio (28), 1 bedroom (175), 2 bedroom (198), 3 bedroom (255), 4 bedroom (175), 5 bedroom (98).
