
Airbnb Market Analytics & Investment Insights
Yes — Moab, UT remains a reliable Airbnb market. The whole-market median is $38,479 in annual revenue at 44% occupancy and a $268 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Moab address against revenue, occupancy, and yield benchmarks.
Moab's ADR rises 54% from Jan ($198) to Oct ($304), but occupancy rises 5.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 285 | 43% | $282 | $44,729 |
4 Bedroom | 64 | 38% | $547 | $74,877 |
5 BedroomRecommended | 5 | 30% | $807 | $89,073 |
Moab is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 44%, rising to 75% in April and dipping to 10% in February.
April, May, April are peak months, with ADR averaging $295 and occupancy reaching 75% in April.
$547,205, down 2.83% year-over-year.
3 Bedrooms are the most popular property type with 285 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Salt Lake City, UT (5.48% of bookings), Denver, CO (4.34% of bookings), New York, NY (1.22% of bookings).
594 active short-term rental listings — split across studio (52), 1 bedroom (216), 2 bedroom (130), 3 bedroom (285), 4 bedroom (64), 5 bedroom (5).