Monthly Occupancy Rate
Annual avg 54% · peaks at 64% in Mar
64% (Mar)
Summer peak
54%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Salt Lake City, UT remains a reliable Airbnb market. The whole-market median is $39,288 in annual revenue at 56% occupancy and a $175 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Salt Lake City address against revenue, occupancy, and yield benchmarks.
Salt Lake City's ADR rises 27% from Sep ($150) to Dec ($190), but occupancy rises 1.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 55% |
| $195 |
| $38,985 |
3 Bedroom | 341 | 50% | $256 | $46,971 |
4 BedroomRecommended | 159 | 49% | $330 | $58,671 |
5 Bedroom | 74 | 40% | $383 | $55,315 |
Salt Lake City relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Jordan Meadows | 12% | $53,990 | 10 | $435K |
| 2 | Capitol Hill | 9% | $48,306 | 98 | $542K |
| 3 | Central City | 8% | $33,558 | 106 | $419K |
| 4 | Downtown | 8% | $40,226 | 81 | $534K |
| 5 | Ballpark | 6% | $27,777 | 39 | $468K |
| 6 | Westpointe | 6% | $27,530 | 8 | $493K |
| 7 | Central 9th | 4% | $20,946 | 69 | $468K |
| 8 | Rose Park | 4% | $19,657 | 13 | $456K |
| 9 | Poplar Grove | 4% | $16,724 | 19 | $402K |
| 10 | Wasatch Hollow | 4% | $35,753 | 7 | $864K |
| 11 | East Central | 4% | $23,319 | 83 | $658K |
| 12 | Greater Avenues | 3% | $26,124 | 65 | $794K |
| 13 | Sugar House | 3% | $21,681 | 123 | $680K |
| 14 | Liberty Wells | 3% | $16,389 | 30 | $551K |
| 15 | Fairpark | 3% | $12,341 | 24 | $416K |
| 16 | East Liberty Park | 3% | $18,851 | 31 | $658K |
| 17 | Bonneville Hills | 2% | $23,075 | 5 | $958K |
| 18 | Glendale | 2% | $8,746 | 20 | $424K |
| 19 | Yalecrest | 2% | $21,506 | 11 | $1157K |
| 20 | East Bench | 1% | $11,021 | 10 | $1197K |
Annual average is 56%, rising to 67% in March and dipping to 39% in November.
March, March, August are peak months, with ADR averaging $172 and occupancy reaching 67% in March.
$580,299, up 1.65% year-over-year.
1 Bedrooms are the most popular property type with 946 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Salt Lake City, UT (4.50% of bookings), New York, NY (2.38% of bookings), Denver, CO (1.97% of bookings).
1,338 active short-term rental listings — split across studio (87), 1 bedroom (946), 2 bedroom (615), 3 bedroom (341), 4 bedroom (159), 5 bedroom (74).
