Monthly Occupancy Rate
Annual avg 56% · peaks at 67% in Mar
67% (Mar)
Summer peak
56%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Salt Lake City, UT remains a reliable Airbnb market. Active full-time operators average $43,755 in annual revenue at 58% occupancy and a $171 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Salt Lake City address against revenue, occupancy, and yield benchmarks.
Salt Lake City's ADR rises 59% from Jan ($120) to Dec ($191), but occupancy rises 1.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $191 |
| $38,958 |
3 Bedroom | 279 | 51% | $261 | $48,120 |
4 BedroomRecommended | 126 | 50% | $331 | $60,408 |
5 Bedroom | 64 | 36% | $438 | $57,763 |
Salt Lake City relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Jordan Meadows | 12% | $53,438 | 8 | $436K |
| 2 | Capitol Hill | 9% | $46,910 | 81 | $550K |
| 3 | Central City | 8% | $34,105 | 88 | $423K |
| 4 | Downtown | 8% | $41,309 | 63 | $543K |
| 5 | Wasatch Hollow | 6% | $55,270 | 7 | $858K |
| 6 | Ballpark | 6% | $26,803 | 29 | $469K |
| 7 | Sugar House | 5% | $33,181 | 102 | $680K |
| 8 | Rose Park | 4% | $19,380 | 11 | $459K |
| 9 | Poplar Grove | 4% | $16,398 | 13 | $402K |
| 10 | Greater Avenues | 4% | $30,588 | 58 | $794K |
| 11 | East Liberty Park | 4% | $25,034 | 25 | $662K |
| 12 | East Central | 4% | $25,034 | 74 | $662K |
| 13 | Fairpark | 4% | $15,140 | 20 | $419K |
| 14 | Central 9th | 3% | $16,284 | 57 | $469K |
| 15 | Liberty Wells | 3% | $14,217 | 26 | $555K |
| 16 | Westpointe | 2% | $11,438 | 7 | $493K |
| 17 | Bonneville Hills | 2% | $20,689 | 4 | $961K |
| 18 | Yalecrest | 2% | $23,231 | 10 | $1148K |
| 19 | Glendale | 2% | $8,161 | 15 | $426K |
| 20 | East Bench | 2% | $18,145 | 10 | $1204K |
| 21 | Foothill Sunnyside | 0% | $4,301 | 2 | $961K |
Annual average is 58%, rising to 67% in June and dipping to 40% in November.
June, March, March are peak months, with ADR averaging $171 and occupancy reaching 67% in June.
$582,654, up 1.44% year-over-year.
1 Bedrooms are the most popular property type with 789 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Salt Lake City, UT (4.42% of bookings), New York, NY (2.51% of bookings), Denver, CO (1.99% of bookings).
1,160 active short-term rental listings — split across studio (73), 1 bedroom (789), 2 bedroom (505), 3 bedroom (279), 4 bedroom (126), 5 bedroom (64).