Monthly Occupancy Rate
Annual avg 21% · peaks at 79% in Aug
79% (Aug)
Summer peak
21%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Ocean City, NJ remains a reliable Airbnb market. The whole-market median is $44,167 in annual revenue at 10% occupancy and a $349 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Ocean City address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 260 | 27% | $465 | $45,218 |
4 Bedroom | 110 | 22% | $568 | $46,532 |
5 BedroomRecommended | 79 | 21% | $826 | $62,892 |
Ocean City is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 10%, rising to 79% in August and dipping to 0% in February.
August, July, July are peak months, with ADR averaging $385 and occupancy reaching 79% in August.
$1,118,878, up 7.16% year-over-year.
3 Bedrooms are the most popular property type with 260 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Philadelphia, PA (10.64% of bookings), New York, NY (3.83% of bookings), Lancaster, PA (1.56% of bookings).
549 active short-term rental listings — split across studio (50), 1 bedroom (162), 2 bedroom (119), 3 bedroom (260), 4 bedroom (110), 5 bedroom (79).
