Monthly Occupancy Rate
Annual avg 38% · peaks at 88% in Aug
88% (Aug)
Summer peak
38%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Nags Head, NC remains a reliable Airbnb market. The whole-market median is $45,366 in annual revenue at 36% occupancy and a $325 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Nags Head address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 Bedroom | 252 | 39% | $358 | $51,094 |
4 BedroomMost common | 278 | 37% | $421 | $57,324 |
5 BedroomRecommended | 136 | 34% | $485 | $59,324 |
Nags Head is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 36%, rising to 90% in July and dipping to 0% in February.
July, August, July are peak months, with ADR averaging $406 and occupancy reaching 90% in July.
$721,782, down 0.22% year-over-year.
4 Bedrooms are the most popular property type with 278 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Richmond, VA (4.35% of bookings), Raleigh, NC (3.77% of bookings), Virginia Beach, VA (2.40% of bookings).
825 active short-term rental listings — split across studio (20), 1 bedroom (76), 2 bedroom (121), 3 bedroom (252), 4 bedroom (278), 5 bedroom (136).
