Monthly Occupancy Rate
Annual avg 54% · peaks at 80% in Jul
80% (Jul)
Summer peak
54%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Isle Of Palms, SC remains a reliable Airbnb market. The whole-market median is $87,123 in annual revenue at 57% occupancy and a $516 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Isle Of Palms address against revenue, occupancy, and yield benchmarks.
Isle Of Palms's ADR rises 72% from Oct ($464) to Jul ($796), but occupancy rises 5.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 331 | 50% | $563 | $103,768 |
4 Bedroom | 236 | 50% | $808 | $147,460 |
5 BedroomRecommended | 143 | 48% | $1088 | $191,409 |
Isle Of Palms is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 57%, rising to 85% in July and dipping to 16% in January.
July, July, August are peak months, with ADR averaging $531 and occupancy reaching 85% in July.
$1,657,817, up 0.00% year-over-year.
3 Bedrooms are the most popular property type with 331 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (5.82% of bookings), Greenville, SC (2.79% of bookings), Atlanta, GA (2.21% of bookings).
944 active short-term rental listings — split across studio (4), 1 bedroom (159), 2 bedroom (198), 3 bedroom (331), 4 bedroom (236), 5 bedroom (143).
