Monthly Occupancy Rate
Annual avg 51% · peaks at 79% in Jul
79% (Jul)
Summer peak
51%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Isle Of Palms, SC remains a reliable Airbnb market. The whole-market median is $84,747 in annual revenue at 55% occupancy and a $527 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Isle Of Palms address against revenue, occupancy, and yield benchmarks.
Isle Of Palms's ADR rises 112% from Jan ($459) to Jul ($972), but occupancy rises 4.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 379 | 48% | $574 | $100,570 |
4 Bedroom | 249 | 47% | $798 | $136,932 |
5 BedroomRecommended | 168 | 45% | $1071 | $174,195 |
Isle Of Palms is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 55%, rising to 85% in July and dipping to 16% in January.
July, July, August are peak months, with ADR averaging $531 and occupancy reaching 85% in July.
$1,729,929, up 0.00% year-over-year.
3 Bedrooms are the most popular property type with 379 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (5.87% of bookings), Greenville, SC (2.82% of bookings), Atlanta, GA (2.28% of bookings).
977 active short-term rental listings — split across studio (4), 1 bedroom (201), 2 bedroom (226), 3 bedroom (379), 4 bedroom (249), 5 bedroom (168).
