Airbnb Market Analytics & Investment Insights
Annual Revenue
$46,500
Based on 1531 full time Airbnb rentals
Average Daily Rate
$481
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
8.44%
Occupancy Rate
44%
Place a Naples, FL Airbnb in service before 12/31 and claim 100% bonus depreciation.
Yes — operating a short-term rental in Naples, FL can be highly profitable. Naples, FL Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $46,500 and achieving a 44% occupancy rate. With around 1,531 active vacation rentals on the market, Naples, FL offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Naples, FL have depreciated by -6.84% over the last year.
As of September 2025, the Zillow Home Value Index shows a typical home value of $550,757 in Naples, FL.
There are 1,531 active short-term rentals, with an average daily rate of $481, resulting in an approximate annual revenue of $46,500 per property.
From the occupancy rate standpoint and demand data, February, March, and April are the top performing months in Naples. The occupancy rate in February is 72% and average daily rate is $552. The occupancy rate in March is 68% and average daily rate is $483. The occupancy rate in April is 60% and average daily rate is $587.
Naples, FL is considered Investor-Friendly for short-term investments. See Naples, FL Rental Regulations for more information.
Average Daily Rate Trend
$481
Occupancy Rate Trend
44%
Monthly Occupancy Rate Trend
60%
Monthly Average Daily Rate Trend
$587
Let our agents guide you to the best short-term rental investments in Naples, FL
Active Short-Term Rentals
1,531
Before setting up an Airbnb in Naples, FL, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inNaples, FL, but hosts should understand how local policies may apply to their property.
Overall, Naples, FL's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Naples, FL
Short-term rentals in Naples, FL offer an average gross yield of 8.44%, with a typical property tax of 0.69%—source: SmartAsset Property Tax Calculator.
The median household income in Naples, FL is $91,402.
The occupancy rate for Airbnb rentals in Naples, FL is 44%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 3-bedroom with an average daily rate of $523 and an average yearly revenue of $89,652.
Unemployment in Naples, FL is 3.6%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Naples, FL ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Keith leads the market with 74 active listings and maintains an exceptional 4.93 average guest rating.
Evolve leads the market with 50 active listings and maintains an exceptional 4.66 average guest rating.
Neil leads the market with 26 active listings and maintains an exceptional 4.88 average guest rating.
These top performers serve as benchmarks for what drives success in Naples, FL's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
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Naples, FL is a popular destination for travelers, with Airbnb demand coming from cities like Miami (6.97% of all guests), New York (2.35% of all guests), and Chicago (2.12% of all guests).
The average booking lead time for short-term rentals in Naples, FL is 68 days.
The top short-term rental hosts in Naples, FL include Keith, Evolve and Neil. These hosts have an average rating of 4.93, 4.66 and 4.88 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 30 | 54% | $230.86 | $45,503 |
| 1 Bedroom | 209 | 51% | $229.21 | $42,667 |
| 2 Bedroom | 406 | 51% | $377.06 | $70,190 |
| 3 Bedroom | 580 | 47% | $522.6 | $89,652 |
| 4 Bedroom | 230 | 46% | $776.3 | $130,341 |
| 5 Bedroom | 33 | 46% | $959.53 | $161,105 |
Looking for the most profitable areas to invest in Naples, FL short-term rentals? These neighborhoods stand out for strong returns and steady demand.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Naples, FL's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Naples, FL. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 34112 | 3% | $9,122 | 191 | $358K |
| 2 |
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Naples, FL short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Naples, FL.
Calculate Your Income PotentialConnect with a lender specializing in short-term rentals in Naples, FL
Discover other high-performing Airbnb markets in the same state as Naples, FL
| 34104 |
| 2% |
| $8,130 |
| 195 |
| $370K |
| 3 | 34116 | 2% | $9,462 | 33 | $468K |
| 4 | 34119 | 2% | $12,696 | 42 | $684K |
| 5 | 34113 | 2% | $9,419 | 155 | $531K |
| 6 | 34110 | 2% | $10,521 | 111 | $635K |
| 7 | 34102 | 1% | $19,638 | 206 | $1362K |
| 8 | 34105 | 1% | $6,668 | 111 | $469K |
| 9 | 34108 | 1% | $14,500 | 858 | $1068K |
| 10 | 34114 | 1% | $7,400 | 20 | $543K |
| 11 | 34103 | 1% | $15,300 | 239 | $1199K |
| 12 | 34120 | 1% | $6,755 | 36 | $574K |
| 13 | 34109 | 1% | $6,401 | 15 | $611K |
| 14 | 34117 | 1% | $5,685 | 47 | $574K |
Click any zipcode above to explore detailed analytics for that specific neighborhood in Naples, FL. Each neighborhood page includes comprehensive data on occupancy rates, seasonal trends, and investment projections.