Monthly Occupancy Rate
Annual avg 31% · peaks at 67% in Jul
67% (Jul)
Summer peak
31%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Traverse City, MI remains a reliable Airbnb market. The whole-market median is $39,057 in annual revenue at 20% occupancy and a $225 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Traverse City address against revenue, occupancy, and yield benchmarks.
Traverse City's ADR rises 146% from Jan ($199) to Jul ($489), but occupancy rises 8.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 38% |
| $287 |
| $40,132 |
3 Bedroom | 275 | 29% | $420 | $45,024 |
4 Bedroom | 130 | 30% | $543 | $58,671 |
5 BedroomRecommended | 44 | 25% | $885 | $81,441 |
Traverse City is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Traverse Heights | 11% | $36,148 | 59 | $337K |
| 2 | Oak Park | 10% | $47,500 | 53 | $467K |
| 3 | Downtown | 7% | $33,907 | 125 | $458K |
| 4 | Old Towne | 7% | $36,425 | 11 | $497K |
| 5 | Kids Creek | 7% | $35,479 | 48 | $488K |
| 6 | Boardman | 5% | $29,656 | 15 | $638K |
| 7 | Slab Town | 4% | $26,275 | 26 | $610K |
Annual average is 20%, rising to 78% in July and dipping to 8% in March.
July, August, July are peak months, with ADR averaging $355 and occupancy reaching 78% in July.
$451,364, up 1.48% year-over-year.
2 Bedrooms are the most popular property type with 495 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Grand Rapids, MI (5.53% of bookings), Chicago, IL (4.23% of bookings), Ann Arbor, MI (2.90% of bookings).
1,033 active short-term rental listings — split across studio (48), 1 bedroom (467), 2 bedroom (495), 3 bedroom (275), 4 bedroom (130), 5 bedroom (44).
