Monthly Occupancy Rate
Annual avg 31% · peaks at 78% in Jul
78% (Jul)
Summer peak
31%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Traverse City, MI remains a reliable Airbnb market. Active full-time operators average $43,758 in annual revenue at 32% occupancy and a $277 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Traverse City address against revenue, occupancy, and yield benchmarks.
Traverse City's ADR rises 120% from Jan ($161) to Jul ($355), but occupancy rises 8.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $275 |
| $35,143 |
3 Bedroom | 225 | 28% | $405 | $41,551 |
4 Bedroom | 105 | 29% | $497 | $52,772 |
5 BedroomRecommended | 32 | 24% | $905 | $77,858 |
Traverse City is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Traverse Heights | 11% | $36,804 | 56 | $333K |
| 2 | Oak Park | 9% | $42,501 | 48 | $459K |
| 3 | Downtown | 8% | $35,857 | 116 | $469K |
| 4 | Boardman | 8% | $47,148 | 13 | $628K |
| 5 | Kids Creek | 7% | $35,240 | 46 | $496K |
| 6 | Old Towne | 7% | $33,796 | 9 | $487K |
| 7 | Slab Town | 6% | $37,466 | 22 | $601K |
| 8 | Central | 5% | $27,841 | 11 | $530K |
Annual average is 32%, rising to 78% in July and dipping to 9% in March.
July, August, June are peak months, with ADR averaging $355 and occupancy reaching 78% in July.
$446,500, up 1.58% year-over-year.
2 Bedrooms are the most popular property type with 385 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Grand Rapids, MI (5.68% of bookings), Chicago, IL (4.09% of bookings), Ann Arbor, MI (3.03% of bookings).
881 active short-term rental listings — split across studio (40), 1 bedroom (370), 2 bedroom (385), 3 bedroom (225), 4 bedroom (105), 5 bedroom (32).