Monthly Occupancy Rate
Annual avg 36% · peaks at 78% in Aug
78% (Aug)
Summer peak
36%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Saugatuck, MI remains a reliable Airbnb market. The whole-market median is $56,227 in annual revenue at 26% occupancy and a $381 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Saugatuck address against revenue, occupancy, and yield benchmarks.
Saugatuck's ADR rises 34% from Feb ($337) to Jun ($450), but occupancy rises 8.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $363 |
| $53,267 |
3 Bedroom | 86 | 31% | $524 | $59,719 |
4 Bedroom | 51 | 31% | $667 | $74,557 |
5 BedroomRecommended | 28 | 29% | $728 | $76,271 |
Saugatuck relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 26%, rising to 78% in August and dipping to 9% in January.
August, July, July are peak months, with ADR averaging $416 and occupancy reaching 78% in August.
$620,251, up 6.04% year-over-year.
1 Bedrooms are the most popular property type with 105 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Chicago, IL (17.25% of bookings), Grand Rapids, MI (3.18% of bookings), Indianapolis, IN (3.08% of bookings).
291 active short-term rental listings — split across studio (8), 1 bedroom (105), 2 bedroom (84), 3 bedroom (86), 4 bedroom (51), 5 bedroom (28).
