Monthly Occupancy Rate
Annual avg 33% · peaks at 78% in Aug
78% (Aug)
Summer peak
33%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Saugatuck, MI remains a reliable Airbnb market. Active full-time operators average $59,413 in annual revenue at 26% occupancy and a $381 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Saugatuck address against revenue, occupancy, and yield benchmarks.
Saugatuck's ADR rises 49% from Mar ($295) to Jun ($439), but occupancy rises 8.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $356 |
| $51,503 |
3 Bedroom | 86 | 32% | $521 | $59,919 |
4 Bedroom | 51 | 31% | $638 | $71,054 |
5 BedroomRecommended | 28 | 28% | $742 | $74,525 |
Saugatuck relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 26%, rising to 78% in August and dipping to 9% in January.
August, July, June are peak months, with ADR averaging $416 and occupancy reaching 78% in August.
$620,251, up 6.04% year-over-year.
1 Bedrooms are the most popular property type with 105 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Chicago, IL (17.25% of bookings), Grand Rapids, MI (3.18% of bookings), Indianapolis, IN (3.08% of bookings).
277 active short-term rental listings — split across studio (8), 1 bedroom (105), 2 bedroom (84), 3 bedroom (86), 4 bedroom (51), 5 bedroom (28).