Airbnb market dataThrough 331 listingsHow we measure
A typical active Airbnb in Saugatuck, MI earned $50,326 in the 12 months to Sep 2026, with the median listing booked 25% of nights and an average nightly rate of $362 in Sep 2026.
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A typical active Saugatuck Airbnb earned $50,326 in the 12 months to Sep 2026. The top 25% of listings averaged $65,725, about 1.3× that. The bottom 25%, which includes rarely booked listings, averaged $6,960.
$7k
Bottom 25% average
$50.3k
Typical listing
$65.7k
Top 25% average
1-bedroom homes are the most common in Saugatuck (29% of listings).
| Bedrooms | Share of listings | Nightly rate | Occupancy | Est. revenue/yr |
|---|---|---|---|---|
| Studio | 3% | $243 | 36% | $31,816 |
| 1 bedroom | 29% | $278 | 41% | $41,784 |
| 2 bedrooms | 23% | $386 | 41% | $57,312 |
| 3 bedrooms |
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The best three months, Aug, Jun and May, brought in 30% of a typical Saugatuck listing's revenue over the 12 months to Sep 2026.
Aug brings in 1.7× as much as Mar
Typical monthly revenue per listing, Oct 2025–Sep 2026
The median Saugatuck home is worth $631,265 (Zillow, Aug 2026), up 5.5% in a year. At typical revenue that's a 8.0% gross yield, before the mortgage, taxes and running costs.
The 10 largest operators in Saugatuck each ran 5 or more listings as of May 2025.
and 3 more
Saugatuck ranks #6 of the 6 Michigan markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Detroit, MI | 31.3% | $24,137 | |
| 2 | South Haven, MI | 17.6% | $66,411 | |
| 3 | Ann Arbor, MI | 10.5% | $55,425 | |
| 4 | Grand Rapids, MI |
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A typical active Airbnb in Saugatuck, MI earned $50,326 in the 12 months to Sep 2026. The median listing was booked 25% of nights, and the average nightly rate was $362 in Sep 2026. Against a median home value of $631,265, that's a 8.0% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $50,326 in the 12 months to Sep 2026. The top 25% of listings averaged $65,725 and the bottom 25% $6,960. Estimated by size: 1-bedroom about $41,784; 2-bedroom about $57,312; 3-bedroom about $62,149 and 4-bedroom about $69,127 a year.
The typical listing was booked 25% of nights in the 12 months to Sep 2026, from 67% in July to 7% in January.
Based on 331 Saugatuck short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Saugatuck over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
| 24% |
| $546 |
| 31% |
| $62,149 |
| 4 bedrooms | 14% | $661 | 29% | $69,127 |
|---|
| 5 bedrooms | 8% | $806 | 28% | $83,286 |
|---|
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $4,143 | 36% | $372 | |
| Nov 2025 | $3,281 | 25% | $338 | |
| Dec 2025 | $4,444 | 16% | $353 | |
| Jan 2026 | $3,486 | 7% | $354 | |
| Feb 2026 | $3,869 | 16% | $338 | |
| Mar 2026 | $3,032 | 11% | $352 | |
| Apr 2026 | $4,351 | 24% | $362 | |
| May 2026 | $4,898 | 40% | $442 | |
| Jun 2026 | $4,932 | 50% | $524 | |
| Jul 2026 | $4,253 | 67% | $576 | |
| Aug 2026 | $5,091 | 56% | $565 | |
| Sep 2026 | $4,547 | 43% | $476 |
Of guests from the top 10 cities, 0% live within a day's drive.
and 3 more
| 10.1% |
| $31,153 |
| 5 | Traverse City, MI | 8.7% | $38,824 |
|---|
| 6 | Saugatuck, MI (this market) | 8.0% | $50,326 |
|---|
August; June and May earned the most, bringing in 30% of a typical listing's revenue in the 12 months to Sep 2026.
$631,265 as of August 2026 (Zillow Home Value Index), up 5.5% in a year.
1-bedroom homes make up 29% of listings, earning an estimated $41,784 a year.
The top origin cities are Chicago, IL (16.5% of guests); Indianapolis, IN (3.1% of guests) and Grand Rapids, MI (3.0% of guests). Of guests from the top 10 cities, 0% live within a day's drive.
Chalet tracks 331 short-term rental listings in Saugatuck, MI, with data through Sep 2026.
For education only, not financial, legal or investment advice. Full methodology