Monthly Occupancy Rate
Annual avg 33% · peaks at 78% in Jul
78% (Jul)
Summer peak
33%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Traverse City, MI remains a reliable Airbnb market. The whole-market median is $42,587 in annual revenue at 21% occupancy and a $258 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Traverse City address against revenue, occupancy, and yield benchmarks.
Traverse City's ADR rises 98% from Feb ($179) to Jul ($355), but occupancy rises 8.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 37% |
| $274 |
| $37,034 |
3 Bedroom | 227 | 28% | $411 | $42,515 |
4 Bedroom | 107 | 30% | $537 | $59,662 |
5 BedroomRecommended | 32 | 25% | $905 | $84,229 |
Traverse City is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Oak Park | 11% | $51,077 | 50 | $459K |
| 2 | Traverse Heights | 11% | $35,944 | 57 | $333K |
| 3 | Kids Creek | 9% | $44,111 | 47 | $496K |
| 4 | Central | 8% | $42,348 | 12 | $530K |
| 5 | Old Towne | 8% | $37,748 | 10 | $487K |
| 6 | Downtown | 7% | $34,236 | 120 | $469K |
| 7 | Slab Town | 6% | $38,220 | 23 | $601K |
| 8 | Boardman | 5% | $32,051 | 14 | $628K |
Annual average is 21%, rising to 78% in July and dipping to 9% in March.
July, August, July are peak months, with ADR averaging $355 and occupancy reaching 78% in July.
$446,500, up 1.58% year-over-year.
2 Bedrooms are the most popular property type with 387 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Grand Rapids, MI (5.68% of bookings), Chicago, IL (4.09% of bookings), Ann Arbor, MI (3.03% of bookings).
950 active short-term rental listings — split across studio (40), 1 bedroom (370), 2 bedroom (387), 3 bedroom (227), 4 bedroom (107), 5 bedroom (32).
