Airbnb Market Analytics & Investment Insights
Annual Revenue
$51,056
Based on 1294 full time Airbnb rentals
Average Daily Rate
$638
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
11.68%
Occupancy Rate
47%
Place a Traverse City, MI Airbnb in service before 12/31 and claim 100% bonus depreciation.
Yes — operating a short-term rental in Traverse City, MI can be highly profitable. Traverse City, MI Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $51,056 and achieving a 47% occupancy rate. With around 1,294 active vacation rentals on the market, Traverse City, MI offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Traverse City, MI have appreciated by 2.94% over the last year.
As of September 2025, the Zillow Home Value Index shows a typical home value of $436,995 in Traverse City, MI.
There are 1,294 active short-term rentals, with an average daily rate of $638, resulting in an approximate annual revenue of $51,056 per property.
From the occupancy rate standpoint and demand data, April, March, and July are the top performing months in Traverse City. The occupancy rate in April is 61% and average daily rate is $599. The occupancy rate in March is 61% and average daily rate is $564. The occupancy rate in July is 61% and average daily rate is $358.
Traverse City, MI is considered Investor-Friendly for short-term investments. See Traverse City, MI Rental Regulations for more information.
Average Daily Rate Trend
$638
Occupancy Rate Trend
47%
Monthly Occupancy Rate Trend
61%
Monthly Average Daily Rate Trend
$599
Let our agents guide you to the best short-term rental investments in Traverse City, MI
Active Short-Term Rentals
1,294
Before setting up an Airbnb in Traverse City, MI, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inTraverse City, MI, but hosts should understand how local policies may apply to their property.
Overall, Traverse City, MI's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Traverse City, MI
Short-term rentals in Traverse City, MI offer an average gross yield of 11.68%, with a typical property tax of 1.03%—source: SmartAsset Property Tax Calculator.
The median household income in Traverse City, MI is $82,824.
The occupancy rate for Airbnb rentals in Traverse City, MI is 47%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 1-bedroom with an average daily rate of $311 and an average yearly revenue of $62,419.
Unemployment in Traverse City, MI is 4.6%, which is higher than the U.S. average of 4.1%.
Discover the leading hosts in Traverse City, MI ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Riley leads the market with 105 active listings and maintains an exceptional 4.87 average guest rating.
Troy leads the market with 38 active listings and maintains an exceptional 4.79 average guest rating.
Katy leads the market with 34 active listings and maintains an exceptional 5.00 average guest rating.
These top performers serve as benchmarks for what drives success in Traverse City, MI's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Traverse City, MI is a popular destination for travelers, with Airbnb demand coming from cities like Chicago (5.02% of all guests), Grand Rapids (4.73% of all guests), and Ann Arbor (3.07% of all guests).
The average booking lead time for short-term rentals in Traverse City, MI is 69 days.
The top short-term rental hosts in Traverse City, MI include Riley, Troy and Katy. These hosts have an average rating of 4.87, 4.79 and 5.00 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 0 | 0% | $0 | $0 |
| 1 Bedroom | 400 | 55% | $310.93 | $62,419 |
| 2 Bedroom | 398 | 51% | $482.05 | $89,734 |
| 3 Bedroom | 211 | 50% | $679.33 | $123,978 |
| 4 Bedroom | 104 | 49% | $749.14 | $133,984 |
| 5 Bedroom | 30 | 41% | $2835.67 | $424,358 |
Looking for the most profitable areas to invest in Traverse City, MI short-term rentals? These neighborhoods stand out for strong returns and steady demand.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Traverse City, MI's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Traverse City, MI. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 49686 | 5% | $19,950 | 707 | $397K |
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Traverse City, MI short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Traverse City, MI.
Calculate Your Income PotentialConnect with a lender specializing in short-term rentals in Traverse City, MI
| 49684 |
| 5% |
| $22,403 |
| 699 |
| $488K |
| 3 | 49696 | 4% | $16,350 | 177 | $430K |
| 4 | 49685 | 3% | $12,825 | 218 | $425K |