Monthly Occupancy Rate
Annual avg 42% · peaks at 59% in Oct
59% (Oct)
Summer peak
42%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Asheville, NC remains a reliable Airbnb market. Active full-time operators average $37,007 in annual revenue at 46% occupancy and a $195 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Asheville address against revenue, occupancy, and yield benchmarks.
Asheville's ADR rises 32% from Jan ($155) to May ($205), but occupancy rises 2.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $206 |
| $35,437 |
3 Bedroom | 344 | 48% | $270 | $46,815 |
4 Bedroom | 154 | 42% | $397 | $60,732 |
5 BedroomRecommended | 43 | 37% | $645 | $86,673 |
Asheville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 46%, rising to 59% in October and dipping to 25% in February.
October, August, July are peak months, with ADR averaging $191 and occupancy reaching 59% in October.
$463,235, down 5.21% year-over-year.
1 Bedrooms are the most popular property type with 909 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (5.16% of bookings), Raleigh, NC (3.62% of bookings), Atlanta, GA (2.92% of bookings).
1,864 active short-term rental listings — split across studio (96), 1 bedroom (909), 2 bedroom (511), 3 bedroom (344), 4 bedroom (154), 5 bedroom (43).