Monthly Occupancy Rate
Annual avg 43% · peaks at 58% in Oct
58% (Oct)
Summer peak
43%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Asheville, NC remains a reliable Airbnb market. The whole-market median is $30,613 in annual revenue at 43% occupancy and a $196 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Asheville address against revenue, occupancy, and yield benchmarks.
Asheville's ADR rises 29% from Sep ($170) to Jul ($220), but occupancy rises 2.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 45% |
| $221 |
| $36,401 |
3 Bedroom | 418 | 44% | $294 | $47,230 |
4 Bedroom | 172 | 37% | $418 | $56,628 |
5 BedroomRecommended | 72 | 31% | $583 | $66,464 |
Asheville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 43%, rising to 58% in October and dipping to 26% in January.
October, August, July are peak months, with ADR averaging $192 and occupancy reaching 58% in October.
$464,131, down 5.20% year-over-year.
1 Bedrooms are the most popular property type with 1,044 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (5.22% of bookings), Raleigh, NC (3.61% of bookings), Atlanta, GA (2.93% of bookings).
1,892 active short-term rental listings — split across studio (104), 1 bedroom (1,044), 2 bedroom (596), 3 bedroom (418), 4 bedroom (172), 5 bedroom (72).
