Monthly Occupancy Rate
Annual avg 55% · peaks at 67% in Aug
67% (Aug)
Summer peak
55%
Annual avg
Airbnb Market Analytics & Investment Insights
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Quarterly average across active listings
Score a specific Norfolk address against revenue, occupancy, and yield benchmarks.
Norfolk's ADR rises 122% from Oct ($126) to Jul ($280), but occupancy rises 1.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $148 |
| $31,384 |
3 Bedroom | 187 | 50% | $285 | $52,310 |
4 Bedroom | 92 | 50% | $407 | $74,826 |
5 BedroomRecommended | 15 | 48% | $514 | $89,945 |
Norfolk is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Pamlico | 21% | $61,652 | 10 | $300K |
| 2 | Sewells Gardens | 14% | $39,776 | 2 | $285K |
| 3 | Northside | 13% | $40,066 | 9 | $318K |
| 4 | Willoughby | 12% | $38,911 | 125 | $320K |
| 5 | Park Place | 11% | $32,046 | 13 | $290K |
| 6 | Layfayette | 11% | $27,542 | 4 | $257K |
| 7 | South Camellia | 11% | $38,701 | 2 | $362K |
| 8 | Berkley | 11% | $27,189 | 5 | $256K |
| 9 | Naval Base | 10% | $32,673 | 4 | $320K |
| 10 | Colonial Place | 10% | $37,286 | 9 | $382K |
| 11 | Oceanview | 10% | $34,489 | 50 | $360K |
| 12 | Downtown | 10% | $38,825 | 22 | $408K |
| 13 | Cape View | 9% | $31,639 | 38 | $360K |
| 14 | Roosevelt Gardens | 9% | $26,791 | 6 | $308K |
| 15 | Glenwood Park | 8% | $19,795 | 2 | $234K |
| 16 | Shore Drive | 8% | $42,035 | 58 | $548K |
| 17 | Oceanair | 7% | $23,120 | 8 | $318K |
| 18 | Suburban | 7% | $27,054 | 4 | $374K |
| 19 | Willow Terrace | 7% | $22,067 | 19 | $321K |
| 20 | Bel Aire | 7% | $21,181 | 4 | $308K |
| 21 | Sussex | 7% | $21,522 | 7 | $326K |
| 22 | Pretty Lake | 7% | $36,164 | 98 | $548K |
| 23 | Norview | 7% | $17,721 | 3 | $271K |
| 24 | West Ocean View | 6% | $18,209 | 24 | $300K |
| 25 | West Ghent | 6% | $28,135 | 6 | $482K |
| 26 | Ghent | 5% | $19,275 | 16 | $385K |
| 27 | Huntersville | 5% | $11,745 | 5 | $244K |
| 28 | Estabrook | 5% | $12,898 | 4 | $285K |
| 29 | Norvella | 4% | $10,663 | 2 | $276K |
| 30 | River Oaks | 4% | $10,268 | 6 | $269K |
| 31 | Snug Harbor | 3% | $8,402 | 9 | $321K |
| 32 | Campostella | 3% | $6,727 | 3 | $261K |
| 33 | Edgewater Larchmont | 2% | $8,883 | 3 | $508K |
| 34 | North Ghent | 1% | $5,288 | 3 | $385K |
Annual average is 59%, rising to 80% in July and dipping to 41% in December.
July, August, August are peak months, with ADR averaging $174 and occupancy reaching 80% in July.
$315,536, up 0.88% year-over-year.
1 Bedrooms are the most popular property type with 298 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Norfolk, VA (3.64% of bookings), Virginia Beach, VA (3.09% of bookings), Richmond, VA (2.93% of bookings).
656 active short-term rental listings — split across studio (21), 1 bedroom (298), 2 bedroom (262), 3 bedroom (187), 4 bedroom (92), 5 bedroom (15).
