Monthly Occupancy Rate
Annual avg 41% · peaks at 54% in Jul
54% (Jul)
Summer peak
41%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Wimberley, TX remains a reliable Airbnb market. Active full-time operators average $41,999 in annual revenue at 39% occupancy and a $272 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Wimberley address against revenue, occupancy, and yield benchmarks.
Wimberley's ADR rises 48% from Jan ($205) to Feb ($303), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $294 |
| $44,375 |
3 Bedroom | 76 | 40% | $352 | $51,816 |
4 Bedroom | 39 | 37% | $514 | $68,987 |
5 BedroomRecommended | 26 | 29% | $724 | $76,359 |
Wimberley is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 39%, rising to 54% in July and dipping to 24% in January.
July, August, March are peak months, with ADR averaging $242 and occupancy reaching 54% in July.
$604,845, down 1.31% year-over-year.
1 Bedrooms are the most popular property type with 239 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Austin, TX (15.35% of bookings), Houston, TX (15.14% of bookings), San Antonio, TX (7.16% of bookings).
407 active short-term rental listings — split across studio (12), 1 bedroom (239), 2 bedroom (116), 3 bedroom (76), 4 bedroom (39), 5 bedroom (26).