Monthly Occupancy Rate
Annual avg 38% · peaks at 47% in Jul
47% (Jul)
Summer peak
38%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Wimberley, TX remains a reliable Airbnb market. The whole-market median is $39,174 in annual revenue at 38% occupancy and a $276 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Wimberley address against revenue, occupancy, and yield benchmarks.
Wimberley's ADR rises 34% from Jan ($246) to Jul ($329), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $288 |
| $41,765 |
3 Bedroom | 106 | 36% | $352 | $45,659 |
4 Bedroom | 59 | 31% | $569 | $63,903 |
5 BedroomRecommended | 37 | 28% | $797 | $81,453 |
Wimberley is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 38%, rising to 54% in July and dipping to 24% in January.
July, August, March are peak months, with ADR averaging $242 and occupancy reaching 54% in July.
$607,573, down 0.73% year-over-year.
1 Bedrooms are the most popular property type with 290 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Houston, TX (15.50% of bookings), Austin, TX (15.01% of bookings), San Antonio, TX (7.23% of bookings).
445 active short-term rental listings — split across studio (14), 1 bedroom (290), 2 bedroom (157), 3 bedroom (106), 4 bedroom (59), 5 bedroom (37).
