Monthly Occupancy Rate
Annual avg 48% · peaks at 65% in Jul
65% (Jul)
Summer peak
48%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Visalia, CA remains a reliable Airbnb market. Active full-time operators average $33,108 in annual revenue at 45% occupancy and a $184 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Visalia address against revenue, occupancy, and yield benchmarks.
Visalia's ADR rises 60% from Jan ($147) to Feb ($235), but occupancy rises 2.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $190 |
| $33,802 |
3 Bedroom | 75 | 55% | $236 | $47,157 |
4 Bedroom | 39 | 46% | $329 | $54,861 |
5 BedroomRecommended | 23 | 39% | $381 | $54,887 |
Visalia is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 45%, rising to 65% in July and dipping to 28% in January.
July, August, June are peak months, with ADR averaging $173 and occupancy reaching 65% in July.
$399,332, up 0.64% year-over-year.
1 Bedrooms are the most popular property type with 149 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Los Angeles, CA (8.59% of bookings), San Diego, CA (3.66% of bookings), Visalia, CA (3.13% of bookings).
167 active short-term rental listings — split across studio (4), 1 bedroom (149), 2 bedroom (40), 3 bedroom (75), 4 bedroom (39), 5 bedroom (23).