
Airbnb Market Analytics & Investment Insights
Yes — Springfield, MO remains a reliable Airbnb market. The whole-market median is $23,940 in annual revenue at 50% occupancy and a $163 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Springfield address against revenue, occupancy, and yield benchmarks.
Springfield's ADR rises 24% from Nov ($144) to Jul ($178), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 57% |
| $156 |
| $32,459 |
3 Bedroom | 141 | 55% | $195 | $39,135 |
4 Bedroom | 33 | 54% | $310 | $60,619 |
5 BedroomRecommended | 13 | 48% | $369 | $64,527 |
Springfield relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Grant Beach | 23% | $30,363 | 9 | $131K |
| 2 | Doling Park | 23% | $33,889 | 8 | $149K |
| 3 | Weller | 16% | $20,346 | 4 | $124K |
| 4 | Meador Park | 16% | $34,104 | 15 | $212K |
| 5 | Tom Watkins | 16% | $21,393 | 4 | $133K |
| 6 | Cooper Park | 15% | $26,985 | 2 | $175K |
| 7 | Oak Grove | 15% | $31,275 | 10 | $207K |
| 8 | Midtown | 15% | $23,846 | 12 | $159K |
| 9 | Bingham | 14% | $27,419 | 8 | $190K |
| 10 | Woodland Heights | 14% | $18,059 | 8 | $130K |
| 11 | West Central | 12% | $16,387 | 35 | $131K |
| 12 | Downtown | 12% | $17,053 | 5 | $137K |
| 13 | Rountree Walnut | 12% | $27,975 | 31 | $226K |
| 14 | Phelps University Heights | 12% | $27,382 | 16 | $224K |
| 15 | Fassnight | 12% | $19,848 | 6 | $166K |
| 16 | Galloway Village | 11% | $33,667 | 6 | $312K |
| 17 | Westside | 11% | $16,966 | 12 | $160K |
| 18 | Zone 2 | 10% | $19,538 | 8 | $191K |
| 19 | Parkcrest | 10% | $24,111 | 6 | $251K |
| 20 | Brentwood | 9% | $26,825 | 7 | $287K |
| 21 | Bradford Park | 9% | $23,466 | 3 | $255K |
| 22 | Seminole Holland | 9% | $18,394 | 20 | $201K |
| 23 | Mark Twain | 9% | $18,603 | 9 | $213K |
| 24 | Delaware | 8% | $20,124 | 11 | $243K |
| 25 | Lake Springfield | 8% | $31,914 | 4 | $411K |
| 26 | Zone 4 | 7% | $26,293 | 2 | $355K |
| 27 | Kickapoo | 4% | $10,628 | 5 | $255K |
Annual average is 50%, rising to 73% in June and dipping to 33% in January.
June, July, August are peak months, with ADR averaging $173 and occupancy reaching 73% in June.
$245,882, up 2.93% year-over-year.
2 Bedrooms are the most popular property type with 155 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Springfield, MO (4.38% of bookings), St. Louis, MO (3.70% of bookings), Kansas City, MO (3.57% of bookings).
323 active short-term rental listings — split across studio (11), 1 bedroom (129), 2 bedroom (155), 3 bedroom (141), 4 bedroom (33), 5 bedroom (13).