
Airbnb Market Analytics & Investment Insights
Yes — Springfield, MO remains a reliable Airbnb market. The whole-market median is $25,304 in annual revenue at 52% occupancy and a $151 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Springfield address against revenue, occupancy, and yield benchmarks.
Springfield's ADR rises 27% from Aug ($136) to Feb ($173), but occupancy rises 2.1× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $150 |
| $31,978 |
3 Bedroom | 126 | 56% | $192 | $39,133 |
4 Bedroom | 30 | 51% | $301 | $55,648 |
5 BedroomRecommended | 11 | 53% | $365 | $70,951 |
Springfield relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Seminole Holland | 31% | $63,511 | 16 | $204K |
| 2 | Tom Watkins | 17% | $22,433 | 3 | $136K |
| 3 | Grant Beach | 16% | $21,650 | 8 | $134K |
| 4 | Midtown | 16% | $24,792 | 10 | $157K |
| 5 | Meador Park | 15% | $32,143 | 13 | $216K |
| 6 | Oak Grove | 15% | $30,716 | 9 | $208K |
| 7 | Brentwood | 15% | $42,291 | 6 | $290K |
| 8 | Bingham | 15% | $27,988 | 5 | $192K |
| 9 | Rountree Walnut | 14% | $31,803 | 28 | $221K |
| 10 | Woodland Heights | 14% | $18,267 | 7 | $130K |
| 11 | Cooper Park | 13% | $23,438 | 2 | $175K |
| 12 | West Central | 13% | $17,609 | 29 | $135K |
| 13 | Downtown | 13% | $17,910 | 5 | $140K |
| 14 | Fassnight | 11% | $18,966 | 5 | $167K |
| 15 | Weller | 11% | $14,385 | 4 | $129K |
| 16 | Phelps University Heights | 11% | $23,576 | 13 | $221K |
| 17 | Doling Park | 10% | $15,596 | 7 | $151K |
| 18 | Galloway Village | 10% | $31,451 | 5 | $317K |
| 19 | Westside | 9% | $14,070 | 11 | $163K |
| 20 | Delaware | 7% | $17,954 | 9 | $246K |
| 21 | Zone 2 | 7% | $13,616 | 8 | $192K |
| 22 | Mark Twain | 7% | $15,096 | 8 | $214K |
| 23 | Parkcrest | 7% | $16,985 | 6 | $253K |
| 24 | Zone 4 | 5% | $18,943 | 2 | $356K |
| 25 | Kickapoo | 5% | $12,752 | 4 | $257K |
| 26 | Lake Springfield | 5% | $19,848 | 4 | $415K |
Annual average is 52%, rising to 73% in June and dipping to 33% in February.
June, July, August are peak months, with ADR averaging $156 and occupancy reaching 73% in June.
$247,377, up 2.32% year-over-year.
2 Bedrooms are the most popular property type with 137 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Springfield, MO (4.50% of bookings), St. Louis, MO (3.80% of bookings), Kansas City, MO (3.62% of bookings).
261 active short-term rental listings — split across studio (9), 1 bedroom (112), 2 bedroom (137), 3 bedroom (126), 4 bedroom (30), 5 bedroom (11).