
Airbnb Market Analytics & Investment Insights
Yes — Saint Louis, MO remains a reliable Airbnb market. The whole-market median is $28,425 in annual revenue at 55% occupancy and a $145 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Saint Louis address against revenue, occupancy, and yield benchmarks.
Saint Louis's ADR rises 43% from Jan ($127) to Jul ($181), but occupancy rises 1.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 54% |
| $151 |
| $29,488 |
3 Bedroom | 280 | 51% | $242 | $45,294 |
4 Bedroom | 106 | 48% | $328 | $57,914 |
5 BedroomRecommended | 50 | 47% | $408 | $70,066 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Hyde Park | 82% | $43,915 | 4 | $54K |
| 2 | Old North St Louis | 37% | $17,667 | 3 | $47K |
| 3 | Northwest | 27% | $34,513 | 8 | $126K |
| 4 | Cheltenham | 27% | $42,194 | 8 | $157K |
| 5 | Carondelet | 27% | $37,087 | 14 | $139K |
| 6 | Downtown West | 25% | $33,652 | 18 | $137K |
| 7 | Boulevard Heights | 24% | $48,426 | 21 | $202K |
| 8 | Patch | 22% | $22,362 | 2 | $100K |
| 9 | Downtown | 19% | $32,969 | 36 | $170K |
| 10 | Mark Twain | 19% | $8,101 | 3 | $43K |
| 11 | Benton Park West | 19% | $35,009 | 24 | $189K |
| 12 | Dutchtown | 18% | $21,848 | 19 | $124K |
| 13 | Holly Hills | 17% | $41,040 | 10 | $238K |
| 14 | La Salle | 17% | $36,873 | 13 | $223K |
| 15 | Debaliviere Place | 16% | $28,026 | 11 | $170K |
| 16 | Midtown | 16% | $21,500 | 27 | $135K |
| 17 | Peabody Darst Webbe | 15% | $29,975 | 5 | $201K |
| 18 | Bevo Mill | 15% | $24,012 | 32 | $161K |
| 19 | Tower Grove South | 14% | $35,603 | 68 | $250K |
| 20 | The Gate District | 14% | $38,773 | 32 | $279K |
| 21 | Gravois Park | 13% | $18,240 | 5 | $135K |
| 22 | Clayton Tamm | 13% | $30,826 | 20 | $231K |
| 23 | Ellendale | 12% | $23,452 | 7 | $191K |
| 24 | Princeton Heights | 12% | $27,586 | 21 | $225K |
| 25 | Marine Villa | 12% | $14,572 | 17 | $121K |
| 26 | Tower Grove East | 12% | $34,449 | 56 | $292K |
| 27 | Franz Park | 12% | $26,235 | 12 | $223K |
| 28 | Lafayette Square | 11% | $37,391 | 15 | $331K |
| 29 | Shaw | 11% | $41,210 | 57 | $371K |
| 30 | Skinker Debaliviere | 11% | $34,392 | 29 | $323K |
| 31 | West End | 10% | $16,399 | 9 | $156K |
| 32 | Compton Heights | 10% | $48,356 | 8 | $461K |
| 33 | North Hampton | 10% | $26,347 | 46 | $252K |
| 34 | Benton Park | 10% | $28,818 | 54 | $277K |
| 35 | Fox Park | 10% | $28,602 | 27 | $284K |
| 36 | Clifton Heights | 10% | $22,443 | 9 | $225K |
| 37 | Kings Oak | 10% | $30,969 | 1 | $312K |
| 38 | Southwest Garden | 10% | $24,211 | 48 | $248K |
| 39 | The Hill | 9% | $25,073 | 33 | $273K |
| 40 | Soulard | 9% | $29,564 | 92 | $327K |
| 41 | Hi Pointe | 9% | $19,793 | 22 | $225K |
| 42 | South Hampton | 8% | $23,066 | 25 | $272K |
| 43 | Forest Park Southeast | 8% | $25,683 | 74 | $303K |
| 44 | Lindenwood Park | 8% | $21,763 | 29 | $257K |
| 45 | Mckinley Heights | 8% | $23,141 | 29 | $279K |
| 46 | Northeast | 8% | $10,430 | 5 | $128K |
| 47 | Covenant Blu Grand Center | 8% | $25,246 | 16 | $324K |
| 48 | St Louis Hills | 7% | $27,757 | 16 | $385K |
| 49 | Central West End | 6% | $21,424 | 119 | $353K |
| 50 | Botanical Heights Formerly Mcree Town | 5% | $21,003 | 3 | $389K |
Annual average is 55%, rising to 73% in July and dipping to 35% in January.
July, August, July are peak months, with ADR averaging $132 and occupancy reaching 73% in July.
$191,644, down 0.58% year-over-year.
1 Bedrooms are the most popular property type with 709 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are St. Louis, MO (5.63% of bookings), Chicago, IL (3.84% of bookings), Kansas City, MO (2.50% of bookings).
1,499 active short-term rental listings — split across studio (40), 1 bedroom (709), 2 bedroom (501), 3 bedroom (280), 4 bedroom (106), 5 bedroom (50).