
Airbnb market analysis and investment insights
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Osage Beach, MO — Market Intelligence Report
Researched by Chalet's Senior STR Analysts · Verified with local Osage Beach market partners
Osage Beach, Missouri, sits at the intersection of Midwest lake culture and investment pragmatism, with its defining feature for short-term rental investors being the robust performance of active full-time operators. Over the past year, these operators averaged $28,634 in annual revenue across 584 listings—a figure that sets the true market pace, even as the broader whole-market median of $32,477 is buoyed by part-time and casual inventory. The market’s fundamentals are shaped by a median occupancy of 25%, a healthy $248 average daily rate, and a median gross yield of 10.17% on a median home value of $319,322. Osage Beach ranks #149 nationally, and its pronounced seasonality is evident in the $4,019 peak monthly revenue in August (59% occupancy, $269 ADR) versus a trough of just $1,344 in January, when occupancy drops to zero.
Within Osage Beach, three-bedroom properties form the backbone of the market, representing 38% of supply and generating an average annual revenue of $28,922 at a $288 ADR and 32% occupancy. For investors seeking higher gross returns, four-bedroom homes stand out: 10% of active supply, $40,978 average annual revenue, $435 ADR, and 34% occupancy. Larger five- and six-bedroom homes command even higher average revenues—$50,590 and $47,890, respectively—but with lower occupancy rates (24% and 23%), making them more volatile bets. Investors looking to navigate these segments can connect with a Chalet agent for on-the-ground insight into property selection and operational nuances.
Geographically, the 65065 zip code dominates the landscape, encompassing 743 listings with a median annual revenue of $32,477, matching the market-wide median. Properties here post a $248 ADR, 25% occupancy, and a median yield of 10.1% on a $322,516 median home value—a profile that aligns closely with the overall market and provides a reliable baseline for underwriting. The consistency of returns in this cluster, combined with the area’s permissive zoning (outside of R-3 multi-family), positions 65065 as the de facto core for scalable STR portfolios.
The investor case in Osage Beach is driven by regional demand: St. Louis, Kansas City, and Columbia together account for over 14% of guest reviews, underscoring the market’s role as a drive-to leisure destination. With a 44-day average booking lead time and a 4.3-night average stay, operators benefit from predictable, seasonal demand spikes. The market’s relatively low international guest share (0.3%) keeps demand anchored in domestic travel patterns, which can be modeled with confidence using the Chalet ROI calculator.
Risks are concentrated but transparent. Revenue per listing surged +25.3% year-over-year (Mar–May 2026 vs. prior year), propelled by a +20.9% jump in ADR and a +10.8% gain in occupancy, even as listing supply contracted by -6.8%. However, median home values declined -5.5% in the same window, and the January trough (0% occupancy, $1,344 revenue) highlights the acute seasonality that can challenge cash flow planning. Regulatory risk remains moderate: short-term rentals are legal citywide (except R-3 zones), with a straightforward business license requirement and no citywide cap, but county lodging tax rates (3% Camden, 5% Miller) vary by address and must be verified pre-acquisition—see Osage Beach STR regulations for the latest compliance guidance.
Osage Beach’s accelerating revenue growth, resilient core segments, and stable regulatory framework position it as a high-upside, seasonally concentrated STR market for disciplined investors.
For a complete breakdown, visit our guide to Airbnb laws in Osage Beach, MO