Monthly Occupancy Rate
Annual avg 39% · peaks at 76% in Jul
76% (Jul)
Summer peak
39%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Branson, MO remains a reliable Airbnb market. The whole-market median is $28,505 in annual revenue at 37% occupancy and a $204 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Branson address against revenue, occupancy, and yield benchmarks.
Branson's ADR rises 47% from Feb ($157) to Apr ($231), but occupancy rises 8.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $197 |
| $29,356 |
3 Bedroom | 604 | 35% | $285 | $36,489 |
4 Bedroom | 205 | 39% | $412 | $59,068 |
5 BedroomRecommended | 106 | 33% | $557 | $67,457 |
Branson is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 37%, rising to 76% in July and dipping to 9% in February.
July, July, August are peak months, with ADR averaging $195 and occupancy reaching 76% in July.
$248,689, down 0.29% year-over-year.
2 Bedrooms are the most popular property type with 1,329 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Kansas City, MO (2.94% of bookings), St. Louis, MO (2.88% of bookings), Tulsa, OK (1.89% of bookings).
2,581 active short-term rental listings — split across studio (79), 1 bedroom (701), 2 bedroom (1,329), 3 bedroom (604), 4 bedroom (205), 5 bedroom (106).
