Airbnb Market Analytics & Investment Insights
Annual Revenue
$31,140
Based on 3473 full time Airbnb rentals
Average Daily Rate
$565
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
12.10%
Occupancy Rate
33%
Place a Branson, MO Airbnb in service before 12/31 and claim 100% bonus depreciation.
Yes — operating a short-term rental in Branson, MO can be highly profitable. Branson, MO Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $31,140 and achieving a 33% occupancy rate. With around 3,473 active vacation rentals on the market, Branson, MO offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Branson, MO have depreciated by -3.76% over the last year.
As of September 2025, the Zillow Home Value Index shows a typical home value of $257,269 in Branson, MO.
There are 3,473 active short-term rentals, with an average daily rate of $565, resulting in an approximate annual revenue of $31,140 per property.
From the occupancy rate standpoint and demand data, March, April, and December are the top performing months in Branson. The occupancy rate in March is 56% and average daily rate is $484. The occupancy rate in April is 52% and average daily rate is $533. The occupancy rate in December is 52% and average daily rate is $376.
Branson, MO is considered Investor-Friendly for short-term investments. See Branson, MO Rental Regulations for more information.
Average Daily Rate Trend
$565
Occupancy Rate Trend
33%
Monthly Occupancy Rate Trend
52%
Monthly Average Daily Rate Trend
$533
Let our agents guide you to the best short-term rental investments in Branson, MO
Active Short-Term Rentals
3,473
Before setting up an Airbnb in Branson, MO, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inBranson, MO, but hosts should understand how local policies may apply to their property.
Overall, Branson, MO's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Branson, MO
Short-term rentals in Branson, MO offer an average gross yield of 12.10%, with a typical property tax of 0.63%—source: SmartAsset Property Tax Calculator.
The median household income in Branson, MO is $54,514.
The occupancy rate for Airbnb rentals in Branson, MO is 33%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 2-bedroom with an average daily rate of $431 and an average yearly revenue of $66,008.
Unemployment in Branson, MO is 4.7%, which is higher than the U.S. average of 4.1%.
Discover the leading hosts in Branson, MO ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Thousand Hills Vacations leads the market with 364 active listings and maintains an exceptional 4.78 average guest rating.
Grand Welcome leads the market with 211 active listings and maintains an exceptional 4.84 average guest rating.
Table Rock Resorts leads the market with 152 active listings and maintains an exceptional 4.66 average guest rating.
These top performers serve as benchmarks for what drives success in Branson, MO's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Branson, MO is a popular destination for travelers, with Airbnb demand coming from cities like Kansas City (3.47% of all guests), St Louis (2.53% of all guests), and Tulsa (2.03% of all guests).
The average booking lead time for short-term rentals in Branson, MO is 63 days.
The top short-term rental hosts in Branson, MO include Thousand Hills Vacations, Grand Welcome and Table Rock Resorts. These hosts have an average rating of 4.78, 4.84 and 4.66 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 4 | 37% | $391.05 | $52,811 |
| 1 Bedroom | 697 | 41% | $284.76 | $42,614 |
| 2 Bedroom | 1419 | 42% | $430.58 | $66,008 |
| 3 Bedroom | 625 | 40% | $481.39 | $70,283 |
| 4 Bedroom | 209 | 42% | $855.24 | $131,108 |
| 5 Bedroom | 108 | 40% | $1220.09 | $178,133 |
Looking for the most profitable areas to invest in Branson, MO short-term rentals? These neighborhoods stand out for strong returns and steady demand.
65616 leads with $10,912 annual revenue and 5151 active listings, achieving a 4% gross yield.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Branson, MO's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Branson, MO. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 65616 | 4% | $10,912 | 5,151 | $269K |
Click any zipcode above to explore detailed analytics for that specific neighborhood in Branson, MO. Each neighborhood page includes comprehensive data on occupancy rates, seasonal trends, and investment projections.
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Branson, MO short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Branson, MO.
Calculate Your Income PotentialConnect with a lender specializing in short-term rentals in Branson, MO