Monthly Occupancy Rate
Annual avg 37% · peaks at 67% in Jul
67% (Jul)
Summer peak
37%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Branson, MO remains a reliable Airbnb market. The whole-market median is $27,052 in annual revenue at 36% occupancy and a $190 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Branson address against revenue, occupancy, and yield benchmarks.
Branson's ADR rises 61% from Feb ($167) to Jun ($269), but occupancy rises 7.1× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $191 |
| $27,081 |
3 Bedroom | 767 | 34% | $262 | $32,531 |
4 Bedroom | 269 | 36% | $404 | $53,642 |
5 BedroomRecommended | 129 | 31% | $542 | $61,038 |
Branson is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 36%, rising to 76% in July and dipping to 9% in January.
July, July, August are peak months, with ADR averaging $195 and occupancy reaching 76% in July.
$250,810, down 0.36% year-over-year.
2 Bedrooms are the most popular property type with 1,682 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are St. Louis, MO (2.92% of bookings), Kansas City, MO (2.91% of bookings), Tulsa, OK (1.88% of bookings).
2,839 active short-term rental listings — split across studio (107), 1 bedroom (929), 2 bedroom (1,682), 3 bedroom (767), 4 bedroom (269), 5 bedroom (129).
