Airbnb Market Analytics & Investment Insights
Annual Revenue
$56,700
Based on 2715 full time Airbnb rentals
Average Daily Rate
$735
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
6.56%
Occupancy Rate
47%
Place a Santa Rosa Beach, FL Airbnb in service before 12/31 and claim 100% bonus depreciation.
Yes — operating a short-term rental in Santa Rosa Beach, FL can be highly profitable. Santa Rosa Beach, FL Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $56,700 and achieving a 47% occupancy rate. With around 2,715 active vacation rentals on the market, Santa Rosa Beach, FL offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Santa Rosa Beach, FL have depreciated by -7.74% over the last year.
As of September 2025, the Zillow Home Value Index shows a typical home value of $864,023 in Santa Rosa Beach, FL.
There are 2,715 active short-term rentals, with an average daily rate of $735, resulting in an approximate annual revenue of $56,700 per property.
From the occupancy rate standpoint and demand data, July, March, and April are the top performing months in Santa Rosa Beach. The occupancy rate in July is 63% and average daily rate is $489. The occupancy rate in March is 60% and average daily rate is $748. The occupancy rate in April is 59% and average daily rate is $929.
Santa Rosa Beach, FL is considered Investor-Friendly for short-term investments. See Santa Rosa Beach, FL Rental Regulations for more information.
Average Daily Rate Trend
$735
Occupancy Rate Trend
47%
Monthly Occupancy Rate Trend
59%
Monthly Average Daily Rate Trend
$929
Let our agents guide you to the best short-term rental investments in Santa Rosa Beach, FL
Active Short-Term Rentals
2,715
Before setting up an Airbnb in Santa Rosa Beach, FL, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inSanta Rosa Beach, FL, but hosts should understand how local policies may apply to their property.
Overall, Santa Rosa Beach, FL's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Santa Rosa Beach, FL
Short-term rentals in Santa Rosa Beach, FL offer an average gross yield of 6.56%, with a typical property tax of 0.48%—source: SmartAsset Property Tax Calculator.
Median household income data for Santa Rosa Beach, FL is currently unavailable.
The occupancy rate for Airbnb rentals in Santa Rosa Beach, FL is 47%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 4-bedroom with an average daily rate of $886 and an average yearly revenue of $155,225.
Unemployment in Santa Rosa Beach, FL is 3.8%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Santa Rosa Beach, FL ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Matthew leads the market with 254 active listings and maintains an exceptional 4.55 average guest rating.
Homeowner'S Collection leads the market with 152 active listings and maintains an exceptional 4.57 average guest rating.
RealJoy leads the market with 132 active listings and maintains an exceptional 4.70 average guest rating.
These top performers serve as benchmarks for what drives success in Santa Rosa Beach, FL's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
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Santa Rosa Beach, FL is a popular destination for travelers, with Airbnb demand coming from cities like Atlanta (6.48% of all guests), Nashville (3.55% of all guests), and Birmingham (2.17% of all guests).
The average booking lead time for short-term rentals in Santa Rosa Beach, FL is 79 days.
The top short-term rental hosts in Santa Rosa Beach, FL include Matthew, Homeowner'S Collection and RealJoy. These hosts have an average rating of 4.55, 4.57 and 4.70 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 11 | 55% | $253.31 | $50,852 |
| 1 Bedroom | 370 | 50% | $424.75 | $77,517 |
| 2 Bedroom | 494 | 50% | $447.86 | $81,734 |
| 3 Bedroom | 685 | 49% | $704.84 | $126,061 |
| 4 Bedroom | 705 | 48% | $885.99 | $155,225 |
| 5 Bedroom | 231 | 45% | $1169.92 | $192,159 |
Looking for the most profitable areas to invest in Santa Rosa Beach, FL short-term rentals? These neighborhoods stand out for strong returns and steady demand.
32459 leads with $20,216 annual revenue and 4007 active listings, achieving a 2% gross yield.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Santa Rosa Beach, FL's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Santa Rosa Beach, FL. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 32459 | 2% | $20,216 | 4,007 | $891K |
Click any zipcode above to explore detailed analytics for that specific neighborhood in Santa Rosa Beach, FL. Each neighborhood page includes comprehensive data on occupancy rates, seasonal trends, and investment projections.
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Santa Rosa Beach, FL short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Santa Rosa Beach, FL.
Calculate Your Income PotentialDiscover other high-performing Airbnb markets in the same state as Santa Rosa Beach, FL