Monthly Occupancy Rate
Annual avg 48% · peaks at 83% in Jul
83% (Jul)
Summer peak
48%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Rosa Beach, FL remains a reliable Airbnb market. The whole-market median is $69,006 in annual revenue at 48% occupancy and a $459 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Santa Rosa Beach address against revenue, occupancy, and yield benchmarks.
Santa Rosa Beach's ADR rises 94% from Feb ($308) to Jul ($599), but occupancy rises 8.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 Bedroom | 815 | 43% | $460 | $71,979 |
4 BedroomMost common | 831 | 41% | $606 | $90,033 |
5 BedroomRecommended | 305 | 41% | $888 | $132,187 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
Annual average is 48%, rising to 83% in July and dipping to 10% in January.
July, July, June are peak months, with ADR averaging $413 and occupancy reaching 83% in July.
$857,794, down 2.27% year-over-year.
4 Bedrooms are the most popular property type with 831 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Atlanta, GA (5.26% of bookings), Nashville, TN (3.37% of bookings), Birmingham, AL (2.07% of bookings).
2,618 active short-term rental listings — split across studio (53), 1 bedroom (404), 2 bedroom (616), 3 bedroom (815), 4 bedroom (831), 5 bedroom (305).
