Monthly Occupancy Rate
Annual avg 43% · peaks at 78% in Jul
78% (Jul)
Summer peak
43%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Rosa Beach, FL remains a reliable Airbnb market. The whole-market median is $67,583 in annual revenue at 39% occupancy and a $461 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Santa Rosa Beach address against revenue, occupancy, and yield benchmarks.
Santa Rosa Beach's ADR rises 115% from Sep ($357) to Jul ($769), but occupancy rises 8.1× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 Bedroom | 1,143 | 39% | $453 | $64,739 |
4 BedroomMost common | 1,166 | 38% | $612 | $84,554 |
5 BedroomRecommended | 467 | 36% | $921 | $120,059 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
Annual average is 39%, rising to 83% in July and dipping to 10% in January.
July, July, June are peak months, with ADR averaging $413 and occupancy reaching 83% in July.
$857,032, down 1.09% year-over-year.
4 Bedrooms are the most popular property type with 1,166 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Atlanta, GA (5.24% of bookings), Nashville, TN (3.24% of bookings), Birmingham, AL (2.04% of bookings).
2,793 active short-term rental listings — split across studio (71), 1 bedroom (530), 2 bedroom (860), 3 bedroom (1,143), 4 bedroom (1,166), 5 bedroom (467).
