Monthly Occupancy Rate
Annual avg 54% · peaks at 68% in Aug
68% (Aug)
Summer peak
54%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Barbara, CA remains a reliable Airbnb market. Active full-time operators average $120,727 in annual revenue at 57% occupancy and a $347 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Santa Barbara address against revenue, occupancy, and yield benchmarks.
Santa Barbara's ADR rises 38% from Feb ($275) to Feb ($379), but occupancy rises 1.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $498 |
| $100,879 |
3 Bedroom | 116 | 52% | $791 | $149,517 |
4 Bedroom | 55 | 47% | $933 | $160,026 |
5 BedroomRecommended | 16 | 45% | $1373 | $226,315 |
Santa Barbara is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Campanil | 56% | $2,650,977 | 7 | $4716K |
| 2 | West Mesa | 9% | $205,983 | 30 | $2204K |
| 3 | West Beach | 7% | $98,291 | 68 | $1508K |
| 4 | Eastside | 6% | $76,021 | 12 | $1268K |
| 5 | East Beach | 6% | $73,905 | 26 | $1283K |
| 6 | Lower Westside | 5% | $62,957 | 9 | $1182K |
| 7 | Westside | 5% | $65,578 | 7 | $1401K |
| 8 | Laguna | 4% | $62,488 | 15 | $1712K |
| 9 | Oak Park | 3% | $44,529 | 43 | $1366K |
| 10 | East Mesa | 3% | $85,819 | 41 | $2673K |
| 11 | Lower East | 3% | $33,470 | 3 | $1156K |
| 12 | Hidden Valley | 3% | $45,942 | 4 | $1799K |
| 13 | West Downtown | 3% | $33,853 | 23 | $1332K |
| 14 | Upper East | 2% | $57,476 | 9 | $2410K |
| 15 | Foothill | 2% | $65,131 | 2 | $2785K |
| 16 | Eucalyptus Hill | 2% | $78,538 | 2 | $3465K |
| 17 | Downtown | 2% | $38,532 | 6 | $1730K |
| 18 | North State | 2% | $28,280 | 3 | $1281K |
| 19 | Lower Riviera | 2% | $40,334 | 4 | $2107K |
| 20 | Alta Mesa | 2% | $35,640 | 4 | $2103K |
| 21 | Bel Air | 1% | $28,010 | 3 | $2091K |
| 22 | East San Roque | 1% | $23,045 | 3 | $1811K |
| 23 | Riviera | 1% | $44,456 | 3 | $3597K |
| 24 | Cielito | 1% | $37,202 | 4 | $3032K |
| 25 | Hitchcock | 1% | $12,668 | 6 | $1564K |
| 26 | Lower State | 1% | $7,544 | 15 | $1508K |
| 27 | Hope | 0% | $8,659 | 3 | $1773K |
Annual average is 57%, rising to 68% in August and dipping to 39% in February.
August, June, July are peak months, with ADR averaging $341 and occupancy reaching 68% in August.
$1,866,526, up 2.38% year-over-year.
1 Bedrooms are the most popular property type with 406 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Los Angeles, CA (11.95% of bookings), San Diego, CA (4.25% of bookings), San Francisco, CA (4.13% of bookings).
487 active short-term rental listings — split across studio (33), 1 bedroom (406), 2 bedroom (154), 3 bedroom (116), 4 bedroom (55), 5 bedroom (16).