Monthly Occupancy Rate
Annual avg 57% · peaks at 69% in Jul
69% (Jul)
Summer peak
57%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Barbara, CA remains a reliable Airbnb market. The whole-market median is $120,172 in annual revenue at 57% occupancy and a $347 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Santa Barbara address against revenue, occupancy, and yield benchmarks.
Santa Barbara's ADR rises 21% from Nov ($317) to Jul ($382), but occupancy rises 1.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 55% |
| $503 |
| $100,512 |
3 Bedroom | 118 | 54% | $814 | $160,954 |
4 Bedroom | 56 | 47% | $936 | $160,541 |
5 BedroomRecommended | 17 | 43% | $1352 | $214,095 |
Santa Barbara is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Campanil | 53% | $2,476,967 | 9 | $4716K |
| 2 | West Beach | 6% | $94,230 | 73 | $1508K |
| 3 | Eastside | 6% | $72,073 | 12 | $1268K |
| 4 | East Beach | 5% | $69,521 | 28 | $1283K |
| 5 | Westside | 5% | $70,449 | 8 | $1401K |
| 6 | Lower Westside | 4% | $52,701 | 9 | $1182K |
| 7 | Laguna | 3% | $57,324 | 18 | $1712K |
| 8 | Oak Park | 3% | $45,193 | 45 | $1366K |
| 9 | East Mesa | 3% | $85,777 | 46 | $2673K |
| 10 | West Mesa | 3% | $70,421 | 35 | $2204K |
| 11 | West Downtown | 3% | $42,356 | 25 | $1332K |
| 12 | Lower East | 3% | $34,676 | 3 | $1156K |
| 13 | Hidden Valley | 2% | $43,226 | 4 | $1799K |
| 14 | Foothill | 2% | $66,768 | 2 | $2785K |
| 15 | North State | 2% | $30,093 | 3 | $1281K |
| 16 | Upper East | 2% | $55,265 | 10 | $2410K |
| 17 | Downtown | 2% | $38,704 | 7 | $1730K |
| 18 | Lower Riviera | 2% | $39,601 | 4 | $2107K |
| 19 | East San Roque | 2% | $33,455 | 3 | $1811K |
| 20 | Alta Mesa | 2% | $37,542 | 4 | $2103K |
| 21 | Bel Air | 2% | $33,568 | 4 | $2091K |
| 22 | Eucalyptus Hill | 1% | $49,393 | 3 | $3465K |
| 23 | Cielito | 1% | $39,854 | 4 | $3032K |
| 24 | Riviera | 1% | $46,569 | 3 | $3597K |
| 25 | Hitchcock | 1% | $12,668 | 6 | $1564K |
| 26 | Hope | 1% | $13,102 | 3 | $1773K |
| 27 | Lower State | 1% | $8,353 | 16 | $1508K |
Annual average is 57%, rising to 69% in July and dipping to 39% in February.
July, August, July are peak months, with ADR averaging $382 and occupancy reaching 69% in July.
$1,866,526, up 2.38% year-over-year.
1 Bedrooms are the most popular property type with 408 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Los Angeles, CA (11.95% of bookings), San Diego, CA (4.25% of bookings), San Francisco, CA (4.13% of bookings).
532 active short-term rental listings — split across studio (34), 1 bedroom (408), 2 bedroom (157), 3 bedroom (118), 4 bedroom (56), 5 bedroom (17).
